In this episode of the Press Play Podcast, Samanee Mahbub joins Derek Gerber to discuss how animated explainer videos are dramatically impacting the market. Samanee is the Product Marketing Manager at Secureframe, which builds compliance automation software that helps companies get SOC 2, ISO 27001, and HIPAA reports. Tune in to hear how Secureframe has benefited from short-form, animated explainer videos!
Show Notes
Shownotes
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0:41) Introducing Samanee and Secureframe
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6:17) Adjusting to the new normal
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9:51) Explaining HIPAA, SOC 2, and ISO 27001
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14:43) Preparing for international clients
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18:25) Planning your roadmaps
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21:15) Making complex ideas simple
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25:33) What’s next for Samanee and Secureframe?
Links
Quotes
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If your employees don’t know how to protect their data themselves or their customer’s data, it’s a really big problem, especially with the rise of breaches and hackings that seem to happen every single month.” (
2:02)
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The reality is most [security awareness] educational content feels like it was made in the 90s. It is not super entertaining. It’s not super engaging. It feels really forced and not fun, and no employee really enjoys going through security awareness training.” (
2:59)
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I love that we’ve been able to build a product that can keep up with the modern times, that can be done anywhere, and is educational, engaging, to the point, and helps people ultimately understand the information they need to understand so they can keep their company secure.” (
8:01)
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How are you going to capture my attention? Is it by putting me through an hour-long webinar that is dreary and slow and I don’t really retain what happened? Or can you give me a one-minute video that makes me go, ‘Whoa, that made a lot more sense. I want to digest more. I want to share this with my team. I want to get better at this.’” (
24:10)
What is Press Play: Video Marketing Leaders?
Press Play is a video podcast dedicated to serving executive teams and professional marketers by breaking down the mystery behind the world's most popular medium for communication. We share our expertise by providing all of the best analyses, strategies, and practices available. Let us show you how to establish brand awareness, create noteworthy educational content, and drive insane amounts of revenue! Hosted by Derek Gerber. Powered by Explainify. Visit www.explainify.com to schedule a call.