In this episode of The Negotiation podcast, Todd Embley hosts Marlene Sharp, an entertainment executive known for her role in globalizing Japanese game franchises like Sonic the Hedgehog. Throughout her career with LEVEL-5 abby and Sega of America, Marlene tackled the unique challenges of adapting Japanese franchises for global audiences. Now leading Pink Poodle Productions, she utilizes her extensive experience to provide specialized services for IP franchises that span the Asian and North American entertainment markets.
During the discussion, Marlene addresses the evolving landscape of international entertainment, emphasizing the rising influence of Japanese, Korean, and Chinese franchises in the West.
Discussion Points
· Marlene’s transition from working in traditional entertainment roles to specializing in Asian media properties.
· Challenges of adapting Japanese game franchises for global markets.
· The role of cultural considerations in international entertainment.
· Services offered by Pink Poodle Productions and their relevance to Asian markets.
· Differences in collaboration styles between Japanese and Korean partners.
· The evolving influence of Asian content in Western entertainment.
· Advice for navigating cross-cultural boundaries in the entertainment industry.
· Future projects and new markets of interest in Asia.
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.