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Morgan Franklin: It feels like
every other person this week on

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TikTok and LinkedIn, I cannot
get away from people saying that

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October is the new first of the
year reset. And basically, if

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you don't start your resolutions
now for January of 2025 you are

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not gonna be successful, and you
have to start right now in

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October. And if I'm being
honest, it's kind of stressful

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also, and I've always felt this
way, don't wait for a month or a

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date or a new week to do what
you know you want to start

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today. That's the biggest lesson
in all of this for all of us,

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you don't have to wait for what
you want. And that being said, I

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have a kind of love hate
relationship with resolutions

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and very strict like self
improvement regimens, but I do

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love planning and strategy and
honestly, riding the wave of

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everyone being there would unto
best self at the beginning of

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the year. No surprise here I am
already working on q1 for 2025

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and I wanted to share a few of
the things that I'm starting to

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work on as a podcaster and a
producer and a strategist, and

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three things I'm starting now to
grow my podcast in 2025 so that

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hopefully it can help you grow
your podcast too. Hello and

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welcome to podcast for profit.
My name is Morgan Franklin. I'm

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a Podcast Producer, strategist
and educator. This podcast will

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help you create and grow a
podcast that cuts through the

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noise of social media and speaks
directly to your target

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audience. If you're ready to
create a podcast that will align

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you with the experts in your
industry, position yourself as a

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trusted leader and create
another source of revenue for

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your business, you're in the
right place. Okay, so the first

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thing that I'm doing to grow my
podcast in 2025 that I've

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already started working on, and
if I'm being real with you, is

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probably the least fun. And the
thing that makes me the most

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uncomfortable is filming short
form straight to camera videos.

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So this is the kind of video
that you'd see on Tiktok or

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YouTube shorts or reels where
I'm just talking about a podcast

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episode or something related to
podcasting, or something about

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me. I do think that these
informal, straight to camera

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videos that are kind of like a
monolog, like you're FaceTiming

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a friend. These are the most
impactful pieces of content you

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can create right now. It feels
real, it feels personal, and it

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feels like it's genuinely coming
from you, and that's what I love

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about it. And as someone that
wants to curate every single

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inch of my social media
presence, this is really

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difficult for me, and I've heard
from many other people that it's

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very difficult for you too. It
feels very vulnerable, but the

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numbers are there, and that is
what matters. People don't want

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a highly produced, professional,
polished graphic designer. They

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want to feel like they're
talking to you. Another thing

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that I'm shifting my operations
on in the social media realm for

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the upcoming year is the way
that I promote episodes. This

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might kind of seem like an
insignificant change to some of

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you, but I think it makes a
really big difference, and we

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have to stop pretending like
having a new episode is a

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novelty or a reason to listen.
We do this all the time, and I

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see this every week, and I know
that you do too every week, I

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see someone out here posting the
same three graphics that they've

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been using for two years as a
new episode. Or listen to my new

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episode here with special guest
XYZ. And I hate to tell you, but

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no one cares. No one cares if
you have a new episode. If it's

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the day of the week that you
should have a new episode, you

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should have a new episode. This
is not news, and I am so guilty

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for this. For years, I have been
so guilty of this because we

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think people should care, right?
We put so much time and energy

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into this new episode, and we're
really proud of it. We want

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other people to hear it, but
that is not going to make them

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listen. That is not enough. This
is what's going to get them to

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listen, piquing their interest,
showing them the highlight or

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the part of something that
you're talking about that they

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might want to hear more of, and
then telling them where they can

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listen to more. Here's a quick
example. So earlier this week, I

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was on Tiktok, and I saw these
podcasters talking about

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Halloween costumes. I love
Halloween, so of course, I was

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in immediately. They were
talking about the costumes that

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we need to retire in 2024 and
not just retire, but like when

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they would be cool again. And I
thought that that that was just

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such an interesting concept. But
the snippet that they were

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talking about was they were
saying that three hole punch gym

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from the office, a very
notoriously lazy costume, is

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out. But if you give it five to
10 years for this generation of

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kids who think that millennial
stuff is kind of lame, if you

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give those kids time to age out
of picking the things that are

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cool. In about five to 10 years,
it'll be cool and kind of

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hipster again, to be three hole
punch gym and as an office fan

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and as a millennial, and as a
millennial that can find the

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humor in making fun of
millennial stuff. I thought that

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this was really funny, and so,
you know, I found them, I

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followed them, I found the
podcast and I listened to it.

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And the lesson to take away from
this is that they weren't

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advertising that they had a new
episode that wasn't the focus of

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this. They were showing people
that small part of what they

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could expect and then leading
them to the podcast. Oh, and by

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the way, if you want to listen
to this podcast, it is so funny.

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It is called pals. That's P, a,
l, s. The hosts are hilarious,

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and I'm so glad that I found
that podcast. I do want to note

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that they have a video component
of their podcast, but you do not

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have to have a video component
of your podcast to create

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interest in this way with short
form content. Literally, just

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get on your phone and start
recording a video where you talk

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about the episode. Because, you
know, I can make a video for

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this episode so easily. My hook
would probably just be something

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like this. Is why I'm not
waiting until January 1 to

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implement my 2025, podcast
marketing strategy, and this is

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what I'm already doing. And then
listen to the full episode here.

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Perfect, perfect video. That's
all I need. Short and sweet

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tells me what to expect, gives
me a little taste, tells me

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where to go. The easiest content
that I'll make all month, I've

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said it before and I'll say it
again. You don't have to have a

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video component of your podcast.
You don't have to be filming it

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every single time you make a
podcast to have short form video

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content. The next thing is
YouTube. And yes, like so many

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of us, I have been really
avoiding YouTube, not because I

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don't like it, or think it's
great, or think that it's great

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for podcasters, it's because I
don't want to do it, I don't

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want to do another thing on
another platform, but YouTube is

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the fastest growing podcast
platform. So what's a girl to

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do? Here's my plan for YouTube
for the first half of 2025 and

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I'm not even gonna guess what
the second half is gonna be

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like, because we could all be
living on Mars by then. So

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here's the plan, I'm gonna keep
posting my podcast episodes on

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YouTube. I do that already. I
just take the audio, I put it in

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Canva, I make a graphic, and
then I upload the podcast with a

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static image to YouTube.
However, my goal is to make a

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very casual video to go on
YouTube every week, probably

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just filmed on my laptop with
loom, where I'm talking about a

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podcast or how to do something
with editing or AI or something

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informational and probably
educational, and uploading that

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every week to help drive traffic
to my page, so that hopefully

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people will start following me,
and then when my episodes do

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air, it will pop up because they
follow Me. And eventually, yes,

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I do want to do more on YouTube,
and especially to make higher

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quality content, but I just want
to do what makes sense for me

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how much time I have, and I know
already I'm pretty strapped for

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time, and I encourage you to do
that too. Think about what you

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can do in the time that you
have, instead of stressing

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yourself out and burning
yourself out and then ended up

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not doing anything, because I
know this stuff adds up, but you

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have to figure out where it can
fit into your own content plan.

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And the last thing under social
media for the start of 2025 to

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grow my podcast. And wow, this
has been a lot already is

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working on hosting live events
on LinkedIn. Now, this might not

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be exactly right for your niche
or podcast, but for mine, since

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it's mostly podcasters and
business owners. This makes a

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lot of sense for me, but I want
to involve some kind of live

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component into my podcast
advertising, and I think that

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this would be a good way to do
it. If you're someone that's

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already using webinars or
LinkedIn lives or any kind of

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live event to promote your
podcast or business, please

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reach out to me. I would love to
hear how it works for you. And

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if you're open to sharing any
information with me, I would

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love it. And of course, I will
share it here on the podcast.

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Okay, so now that we have the
social media prong of the

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approach, now I want to talk
about in person events. In

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person events are a major pillar
of my 2025 marketing effort for

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my podcast. And you know, it
might not be in the way that

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you're thinking, and if you're
thinking, I don't want to go to

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a podcast conference, that's not
really what I'm talking about.

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Well, I am very excited to go to
podcast conferences, and I will

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be announcing a few that I will
be going to and speaking at in

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2025 very soon, I think that
there are just as many

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opportunities to make meaningful
connections and spread the word

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about your podcast where you
are, and whether that's

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literally where you live, or the
industry you're in or the

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community of people that are
around you, I think the best

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first step is always to grow
where you are and this is

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something that I have been
majorly slacking on, especially

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the past six months. I normally
go to so many local and industry

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events, and I've been a little
bit off my game just because

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I've been busy, but I'm making
plans to go to more in person

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events and meet people in real
life in 2025 I truly believe

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nothing grows your podcast like
going out there and getting out

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of your comfort zone and meeting
people face to face. I am so

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lucky that I live in the
Nashville area, where we have

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multiple artist organizations
and a community just for

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podcasters. And if you live in
the Nashville area or the

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surrounding area, I hope that
you look up Nash pod. So that's

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N A S H pod. It's seriously the
nicest, most welcoming group of

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people, and of course, I'm there
too. In that same vein, I want

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to focus on meeting people in
the industry and talking to

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people who do the same thing as
me. This is really intimidating

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to me, and I think it probably
is to a lot of other people too,

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in this industry. I still feel
really new and like I don't know

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where I belong, and I want to be
friends with other people

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working in the podcasting
industry without them feeling

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like I'm trying to take
advantage of their experience or

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knowledge. So it's a gentle
balance, and one that I'm still

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trying to figure out. And that
being said, I want to encourage

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you, no matter what industry
you're in, to try and make

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friends with people who do the
same thing as you or work

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alongside you. And I know that
that can be hard. I know it can

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be scary, especially when it's
your competition, but think

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about how much you guys have in
common. Think about how much you

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could help each other. Think
about how they're probably

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feeling the exact same way as
you. There is more than enough

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money and opportunities and
clients for everyone. So focus

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on what you can give to your
industry and how you can impact

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the people around you, and I
promise that everything else is

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going to fall into place. The
last thing that I'm doing to

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grow my podcast in 2025 is
learning more about and properly

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implementing AI. If you've
listened to any of my other

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episodes where I talk about AI
or chatgpt, you know, I have one

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theory about the future of
artificial intelligence. Ai

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won't replace us people who use
AI will. I'm a big believer in

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putting things into the universe
and claiming what is yours. So I

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do want to share that I'm
currently creating a workable

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model for an AI app that's just
for podcasters, and podcasting

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there will be free and paid
portions of this app, but I am

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so excited, and also me creating
this app wouldn't be possible

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without AI two years ago, this
would have been impossible.

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Because, yes, I do have two
programmers to kind of bounce

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ideas off of, but most of the
mock ups and the things that

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I've been doing in this stage
are all completely possible

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because of AI, and that's just
insane. I use AI at every part

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of my podcasting journey, pre
production, production, post

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production and promotion,
content, writing, advertising,

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you name it. I probably use AI
for it, and it doesn't replace

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my creativity. If you're
listening and you're thinking,

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oh well, I've tried chatgpt And
it sucks. I get that it isn't

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going to do the work for you.
It's going to help you get about

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70% of the way there or do the
things that you don't really

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want to do. For example, now,
instead of trying to take my

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transcripts and painstakingly
make them a blog post from every

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episode. I can ask chat and GPT,
Hey, break this down from the

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transcript and get me 70% of the
way there, and then from there,

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I can make it consumable for a
human, and that is the part that

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really matters. But a few things
that I know that I am starting

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to implement AI into my workflow
for podcasting in 2025 booking

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guests, following up with
guests, because that takes

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forever, collecting guest
recommendations, following up to

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share episode informations after
an episode goes live, outlining

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episodes, researching questions
and topics that people have for

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episodes and specific audience
segments, understanding my

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listener data and honing into
that information to know what

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people actually want to hear,
because I don't know about you,

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like I try to compare episodes,
I try to compare retention

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rates, but as far as me digging
into that information, it is a

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little bit hard and
intimidating, but with the right

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AI prompts and tools, you can
take your analytics and say,

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Hey, what do people actually
like to hear? And isn't that so

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powerful? Isn't that what you
actually want to know? There are

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truly endless ways to use AI and
to make the podcasting process

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easier. And if you haven't
downloaded my four most used

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chat GPT prompts you need to the
download is free, and of course,

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it is compatible with the free
version of chat GPT, so even if

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you just want to try it out, you
can absolutely do that. I'm also

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going to link my store in the
episode description. I just

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released a new Instagram
template pack, and I am in love

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with it. I think that it is so
cute, and I love it. I have all

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kinds of different resources to
make your life easier, to grow

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and promote your podcast. I'd
love to hear how you are

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planning to promote your podcast
in 2025 send me a DM on

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Instagram. It's at Morgan
Franklin media, or add me on

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LinkedIn. I'll have both of
those linked in the episode

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description, and as always, I
can't wait to listen to your

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podcast. Hey, thank you so much
for joining me on this episode.

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If you enjoyed the podcast and
you'd like to hear more episodes

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like this one, go ahead and
subscribe to the show. New

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episodes air every Monday
morning. And if you found this

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episode valuable and you want to
help other business owners and

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podcasters, will you leave me a
five star review. It helps the

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show rank higher in the charts
and brings more entrepreneurs

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the information they need to
start making money on their podcast.

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Unknown: You.