E08 - The Data & Metrics Series; the 100,000 Foot View w Nickole Brown of Cella

In this kickoff episode of our Data & Metrics Series, we are joined by Nickole Brown from Cella. 

The conversation dives into the critical role of data and metrics in creative operations. Nickole  elevates our understanding at the 100,000-foot view, exploring how effectively leveraging data and metrics can transition creative operations from a tactical function to a strategic role.

Takeaways

• The Importance of Data and Metrics: Understanding and utilizing data is a defining factor that separates leaders from pretenders in creative operations.
• Strategic Transformation: Data and metrics enable creative operations to evolve from being purely tactical to becoming strategic influencers.
• Facing Challenges: Acknowledging and overcoming the fear of data, bridging educational gaps, and navigating technological challenges are crucial steps in harnessing the power of data.
• Storytelling with Data: Effective communication and storytelling through data are essential for empowering creative operations leaders.

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What is CreativeOps Podcast?

The Creative Ops Podcast, hosted by a respected leader in the industry since 2014, Nish Patel, explores the ever-changing world of creative operations. Each week, immerse yourself in candid, enlightening, and curiosity-driven conversations with creative operations leaders as they share stories of challenges, solutions, and insights on both prevailing and emerging topics.

Central to these conversations are the foundational pillars of Creative Ops: People, Process, and Tech and the disruption and opportunity of AI (artificial intelligence) on individuals, organizations and the entire industry.

Whether you're tuning in for an insightful interview with an industry leader or Nish's conversation-provoking perspective on key issues, the CreativeOps Podcast is the essential water cooler for the creative ops community.

Listen in to navigate your challenges differently, ask the questions that allow you to discover new possibilities and equip yourself with invaluable insights to unleash your potential and flourish in the dynamic world of creative operations.