Attributed - A podcast by Dreamdata

Gifting in B2B Marketing - if you do it better do it right!

If you were to send a gift to your prospect:
What would it mean for the closing rate?

Gifting is such an unused touch in B2B Marketing. It might seem impersonal to send a cup or a t-shirt… At the same time it might seem too much to send your prospect a golf club.

What works in B2B Marketing if you want to do gifting right? In this episode, we talk to Nick Bennett who is the master of the topic.

Enjoy the episode and don’t forget to rate us and give us a comment.

Connect with Nick Bennett: https://www.linkedin.com/in/nickbennett1/
Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/
Visit our website: https://dreamdata.io/

Show Notes

Gifting in B2B Marketing - if you do it better do it right!

If you were to send a gift to your prospect:
What would it mean for the closing rate?

Gifting is such an unused touch in B2B Marketing. It might seem impersonal to send a cup or a T-shirt… At the same time, it might seem too much to send your prospect a golf club.

What works in B2B Marketing if you want to do gifting right? In this episode, we talk to Nick Bennett who is the master of the topic.


Connect with Nick Bennett: https://www.linkedin.com/in/nickbennett1/
Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/


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Creators and Guests

Host
Laura Erdem
Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast. Known for her innovative social selling strategies, she grows her yearly following by 100% year over year, currently at 26000.
Guest
Nick Bennett
Generic GTM is dead → Go to my featured section to learn how to become a GTM leader 🔥| Co-Founder of TACK | Creating the category of People-first GTM 👥| 13+ Years in B2B Marketing 📈 | Creator & Author

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.