The Luxury Item with Scott Kerr

Ryan Serhant, real estate industry mogul and star of Bravo TV's two-time Emmy-nominated 'Million Dollar Listing New York' talks with Scott Kerr about the launch of his new real estate brokerage SERHANT and how it will disrupt the traditional model. Serhant discusses how their digital and social set-up put them in a better position to sell during quarantine, and why New York City real estate will rebound in 2021 for a good "seven to ten year run." He also talks about using data and predictive analytics to sell smarter. Plus: Serhant on what luxury brand can learn from him, and how a kid watching one of his YouTube videos led to a $10 million sale.

Featuring:
Ryan Serhant, Founder & CEO of SERHANT. (IG @raynserhant)
Host:
Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting
About Silvertone Consulting:
Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
Follow Us:
Twitter @theluxuryitem
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com

What is The Luxury Item with Scott Kerr?

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.