{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Brain-Friendly Marketing Strategies.\r",
      "startTime": 93,
      "endTime": 281.56
    },
    {
      "title": "Principle of reciprocity.\r",
      "startTime": 281.56,
      "endTime": 767.56
    },
    {
      "title": "Autonomy bias in behavior.\r",
      "startTime": 767.56,
      "endTime": 834.56
    },
    {
      "title": "Marketing with illusion of control.\r",
      "startTime": 834.56,
      "endTime": 1012.56
    },
    {
      "title": "Illusion of choice in marketing.\r",
      "startTime": 1012.56,
      "endTime": 1218.56
    },
    {
      "title": "Rhyming phrases for credibility.\r",
      "startTime": 1218.56,
      "endTime": 1436.56
    },
    {
      "title": "Autonomy bias examples.\r",
      "startTime": 1436.56,
      "endTime": 1648.56
    },
    {
      "title": "Rational vs irrational needs.\r",
      "startTime": 1648.56,
      "endTime": 1812.56
    },
    {
      "title": "Rhyming phrases in marketing.\r",
      "startTime": 1812.56,
      "endTime": 1949.56
    },
    {
      "title": "Cognitive fluency in marketing.\r",
      "startTime": 1949.56,
      "endTime": 2188.56
    },
    {
      "title": "Simplifying language for credibility.\r",
      "startTime": 2188.56,
      "endTime": 2436.56
    },
    {
      "title": "Priming and spending behavior.\r",
      "startTime": 2436.56,
      "endTime": 2560.56
    },
    {
      "title": "Pain of paying and priming.\r",
      "startTime": 2560.56,
      "endTime": 2789.56
    },
    {
      "title": "The Goldilocks effect.\r",
      "startTime": 2789.56,
      "endTime": 2891.56
    },
    {
      "title": "Magnetic middle and Goldilocks effect.\r",
      "startTime": 2891.56,
      "endTime": 3125.56
    },
    {
      "title": "Redesign project failure.\r",
      "startTime": 3125.56,
      "endTime": 3239.56
    },
    {
      "title": "Unconventional credit card marketing.\r",
      "startTime": 3239.56,
      "endTime": 3475.56
    },
    {
      "title": "Autonomy bias and memory.",
      "startTime": 3475.56,
      "endTime": 3558.37
    }
  ]
}