Most entrepreneurs are great at building a company but struggle to master public perception and get their unique story heard. In a world flooded with AI-generated content and diminishing returns from traditional advertising, mastering reputation management is no longer a luxury but a core business requirement.
The solution lies in creating earned media opportunities, pivoting from old SEO methods to generative engine optimisation, and understanding what makes a story cut through the noise. Discover the powerful yet simple strategies small businesses can use to build visibility and ultimately grow their customer base.
Host Larissa Feeney welcomes media heavyweight Garrett Harte, founder of Harte Media. Garrett served as the first employee and Editor in Chief at Newstalk for 15 years, helping turn a local startup into a national powerhouse. He now consults for business leaders on mastering storytelling and reputation management.
THINGS WE SPOKE ABOUT
Guiding principle to beat the competition.
Three unexpected pieces of business advice.
AI is fundamentally changing SEO advertising.
Focus on the desired media headline.
Why business owners avoid doing press releases.
GUEST DETAILS
Garrett Harte is a highly respected media strategist and the founder of Harte Media, a Dublin-based consultancy specialising in strategic communications and reputation management.
With a career spanning over two decades in the Irish media landscape, Garrett is best known for his 15-year tenure at Newstalk, where he served as Editor-in-Chief and was the station's very first employee. Under his leadership, Newstalk transitioned from a local Dublin station to a major national broadcaster.
Today, he uses his deep "insider" knowledge of the newsroom to help business leaders craft compelling stories and navigate high-stakes public relations.
Company Website - www.hartemedia.ie
Social Media: www.linkedin.com/in/garrettharte
ABOUT KINORE - AWARD WINNING ONLINE CHARTERED ACCOUNTANTS
Kinore is an award winning and innovative online Chartered Accountancy service that takes away the worry and headache of running your own finance and related business services functions. Kinore’s services include:
Accountancy Services
Annual Compliance & Year-End
Online Bookkeeping Services
VAT Returns
Payroll Services
Management Accounting
Xero Conversion & Training
Company Secretarial Services
Company Formation Ireland
Company Secretarial
Virtual Office
Bond for Non-EEA resident Directors
Registration Of Beneficial Ownership
https://kinore.com/
ABOUT YOUR HOST
The host of this podcast is Larissa Feeney, CEO and Founder of Kinore, an award-winning online accountancy and business services firm based in Ireland.
Lasissa’s journey is notable, starting in hospitality before transitioning to accounting, where she qualified as a Chartered Accountant.
Driven by a vision to challenge traditional accountancy and leverage technology, Larissa founded Kinore in 2015, establishing Ireland's first online, remote-first Finance and Business Services company.
Under her leadership, Kinore has received numerous accolades, and Larissa herself has been recognised with awards like 'Accountant of the Year'.
QUOTES
You need to find ways to tell your story in that independent third party media, because reputation isn't about what you say about yourself, it's what other people say about you. - Garrett Harte
The idea you have today, Garrett, for your business, it'll be different in 12 months' time, so don't fall in love with it. - Garrett Harte
What's the one headline that you would like to see on the front page of Donegal Daily, the front page of Donegal Democrat, the front page of the business post. What would that headline be? - Garrett Harte
Keywords: #EarnedMedia #ReputationManagement #BusinessGrowth #StartupLessons #DigitalStrategy
What is Real Business Conversations with Kinore?
Dive in for the gritty truth from the trenches of business.
No unicorns, no brands. Just hard-working people who built their business from the ground up. They share real life stories, challenges and solutions, plus the risks they've taken and how they stepped outside their comfort zone to find success.
If you're running a business, join Larissa Feeney and get the inside track from others who have been down the road already.
Click follow to get new episodes on the last Monday of every month.
Real Business Conversations is produced by DustPod.io for Kinore Finance and Business Services.