Back on T-R-A-C-K

Your marketing workflow takes 4 weeks to approve a campaign?
Alyssa Maker cut hers to 3 days. How? AI-powered systems, aligned teams, and a mindset built on measurable impact.

In this episode of Back on T-R-A-C-K, we unpack:
Why “AI visibility” and “agentic workspaces” are the future of B2B.
How to make data, creativity, and innovation work together.
What global demand gen looks like when it actually works.

If you’re ready to move from slow approvals to real pipeline, this is your playbook.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.