Inside BS Show

The power of public relations to grow sales. Join us for this episode of The Do This Sell More show. Dave's guest is Scott Lorenz, President of Westwind Communications.

In this episode, Dave and Scott discuss: 

How press releases and getting PR for your company has changed through the years. 

Staying up on current events.  

Writing books and proving expertise.

Different types of books and different ways of writing books.

Key Takeaways and actionable tips: 

Press releases still work – they are your introduction to the media and the public. 

Get the right person and pitch them the idea that is relevant. 

Ask questions, don’t just start selling right away.

Things can live forever online. If done right, your press release can be forever searchable.

Show Notes

The power of public relations to grow sales. Join us for this episode of The Do This Sell More show. Dave's guest is Scott Lorenz, President of Westwind Communications.

In this episode, Dave and Scott discuss: 
  • How press releases and getting PR for your company has changed through the years. 
  • Staying up on current events.  
  • Writing books and proving expertise.
  • Different types of books and different ways of writing books.

Key Takeaways and actionable tips: 
  • Press releases still work – they are your introduction to the media and the public. 
  • Get the right person and pitch them the idea that is relevant. 
  • Ask questions, don’t just start selling right away.
  • Things can live forever online. If done right, your press release can be forever searchable.

What is Inside BS Show?

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.