Nancy Jordan joins STL Hustle Insider to talk about building a life and business around purpose. She opens up about growing up with faith, pursuing law, realizing the legal system was not fully aligned with her deeper mission, and discovering her purpose through helping people start businesses.
What if the thing you keep doing to help people is not just a gift, but part of your assignment?
In this episode of STL Hustle Insider, Cortez Hustle sits down with Nancy Jordan, CEO of Grow Business Development LLC, for a conversation about faith, purpose, entrepreneurship, marriage, community economics, and mission-driven alignment.
Nancy shares how her journey took her from childhood faith to law school, to working in difficult areas of the legal system, to discovering that helping people build what God placed inside them was not just something she enjoyed. It was the work she was called to do.
This episode is for entrepreneurs, leaders, believers, nonprofit builders, corporate professionals considering entrepreneurship, and anyone trying to move from scattered ideas to clear, purpose-driven action.
The conversation also covers her book, Six Success Goals for Business: Six Elements for Godly Success, her work with entrepreneurs around the world, the power of community economics, her upcoming From Employee to Entrepreneur workshop, marriage lessons after 23 years, and her favorite St. Louis recommendations.
In This Episode
Cortez and Nancy talk about:
- Who Nancy Jordan is and why purpose has always shaped her life
- Her early faith journey and coming to know the Lord at six years old
- Moving through different Midwest cities before settling in St. Louis
- Wanting to become a judge before fully understanding the legal path
- What working around divorce, custody, domestic violence, and orders of protection taught her
- The difference between what the law can do and where grace and faith step in
- How volunteering at church helped her discover her real assignment
- Turning helping people into a business without losing the heart of the work
- Learning not to take a God-given vision and try to build it without God
- Meeting her husband Will and lessons from 23 years of marriage
- Her book, Six Success Goals for Business: Six Elements for Godly Success
- Why SMART goals did not fully resonate with her and how her own system was developed
- Coaching and supporting entrepreneurs in other countries
- Invest Change and the power of savings groups, trust, and community economics
- The upcoming From Employee to Entrepreneur workshop
- Nancy’s Top Five STL recommendations
- Her final encouragement for anyone carrying a God-given vision
Key Takeaways
- Purpose may already be showing up in the work you naturally do to help others.
- A successful career path can still feel disconnected from the deeper work you are called to do.
- The law may be designed to resolve and separate certain matters, but Nancy’s mission has been rooted in building, restoring, and supporting relationships.
- Entrepreneurs often receive the vision from God, then make the mistake of trying to build it in their own strength.
- Goals should not just sound impressive. They should honor God, become practical, and be built into daily action.
- Community economics works when people establish trust, shared rules, and a commitment to building together.
- Marriage requires keeping God first, even above the needs and expectations placed on a spouse.
- If God gave you the vision, He did not make a mistake, but you may still need people to walk with you as you build it.
Featured Guest
Nancy Jordan - CEO, Grow Business Development LLC
Author, Six Success Goals for Business: Six Elements for Godly Success
Nancy Jordan is a faith-driven entrepreneur, attorney by training, wife, mother, business development leader, author, and purpose advocate. She has been connected to St. Louis for more than 30 years and has helped entrepreneurs, organizations, churches, communities, and leaders move from vision to execution.
Through Grow Business Development LLC, Nancy helps people clarify what they are called to build, create goals that are grounded in faith and action, and move forward with structure, strategy, and support.
Guest Links
- Six Success Goals for Business: Six Elements for Godly Success: https://sixcessgoals.com/
- From Employee to Entrepreneur Workshop: https://claritystartsnow.com/
- LinkedIn: https://www.linkedin.com/in/nancymjordan/
Resources Mentioned
- Grow Business Development LLC
- Six Success Goals for Business: Six Elements for Godly Success
- Invest Change
- From Employee to Entrepreneur Workshop
- The 89th Collective
- Truman State University, formerly Northeast Missouri State University
- SIU School of Law
- Joyce Meyer’s Dream Center
- Tower Grove Park
- St. Louis toasted ravioli
- Saint Louis Zoo
- St. Louis-style Chinese food
- Jazz venue in the Central West End: [Confirm venue name]
- LatifLive.com
Episode Sponsors
The 89th Collective
This episode was recorded at The 89th Collective Studios in East St. Louis, Illinois.
If you have a business but do not have a business address, The 89th Collective offers mailing address services, memberships, business resources, event space, co-working space, Wi-Fi access, and a place for entrepreneurs to get work done.
Music Attribution
Break music mentioned in this episode:
Chapters
Note: Chapter timestamps are approximate and based on the two-part transcript provided. Please adjust to match the final edited audio export.
04:56 - Welcome to STL Hustle Insider
05:47 - Who is Nancy Jordan?
06:49 - Young Nancy, faith, and purpose
08:23 - From Chicago to St. Louis
09:06 - Wanting to become a judge
09:33 - Law school and difficult legal work
10:18 - What the law can do and where grace steps in
11:24 - Discovering purpose through helping others
12:30 - Turning purpose work into paid business
12:55 - Building with God, not just in your own strength
14:21 - Meeting her husband, Will
16:37 - Marriage lessons after 23 years
18:26 - Break music from Latif
18:26 - Welcome back from The 89th Collective Studios
19:44 - Nancy’s book, Six Success Goals for Business
20:48 - Why SMART goals did not resonate with her
22:42 - The story behind the “success goals” name
23:01 - Entrepreneurship around the world
24:52 - The risk and resilience of global entrepreneurs
25:51 - Invest Change and community economics
27:52 - Pooling resources and rebuilding trust
28:55 - From Employee to Entrepreneur workshop
30:29 - Who the workshop is designed for
31:48 - Nancy’s Top Five STL recommendations
34:57 - Freestyle, Nancy’s final word
35:44 - If God gave you the vision, He did not make a mistake
36:38 - Closing
About STL Hustle Insider
STL Hustle Insider is a St. Louis podcast and local media platform hosted by Cortez Hustle and owned by iHustle Media Group LLC.
The show spotlights the people, businesses, creatives, nonprofits, leaders, entrepreneurs, and movements building St. Louis from the inside out. Through real conversations and local storytelling, STL Hustle Insider brings attention to the builders, visionaries, and community movers shaping the future of the region.
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