With so many distractions, utilities are in a battle for the consumer’s attention. How do you communicate your message in such a fractured market? Brad Molander is a “technology evangelist” with NISC, and he joined WordSouth’s Andy Johns at the recent RTIME event (the annual telco event hosted by NTCA–The Rural Broadband Association) to discuss disruptive technology and how to capture a consumer’s attention to stay relevant.
Website: www.NISC.coop
StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.