Want to know how to focus on your value proposition as a RevOp? We have just the episode for you! Today we have Jeremy Woolf, Chief Executive Officer at First Domino Marketing. Jeremy discusses with Sajeel Qureshi the measures you should take in order to become a great RevOp. It is important to ensure you are well knowledgeable about data integration, management, goals/priorities of the company, and optimizing your business needs. Jeremy gives us his tips on how to give yourself time to learn. Tune in to this great episode!
RevOps Myth:
- RevOps is only for large enterprises.
Takeaways:
- In smaller companies, the RevOps position is a much easier goal. Smaller companies have easier control over their processes compared to larger companies.
- Jeremy has seen all of the functions with RevOps that are now combined into what is a best practice for their organization. By experiencing this, Jeremy believes that companies need to get a shared vision of the customer journey to understand the touchpoints, content, and channels.
- Jeremy expresses how important it is to make sure that you’re using your business lens and using that shared understanding of that pathway to drive decision-making. Having an informed decision will help your customers make that purchase choice.
- In order to make a good RevOp, it is important to ensure you are well knowledgeable about data integration, management, goals/priorities of the company, and optimizing your business needs. Most importantly, being prepared for change management because for most companies, having a RevOp is a new way of working and learning.
- One of Jeremy's biggest challenges as a RevOp is collaboration and communication. It is challenging due to the change the business will have to go through in order to work with its RevOps needs.
- Jeremy thinks one of the critical things is if you have a change management program, make sure to agree on the goals and have all the right players involved in the various departments.
Quote of the Show:
- “RevOp is not only for large enterprises, it’s for companies of all sizes.” (02:13)
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Welcome to RevOps 500 where we invite the world’s top marketers to answer the tough questions facing growing companies. Join us as we dive deep into the world of RevOps. We’ll be learning strategies and expertise from first-hand experiences.