Product People

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On the show today is one of the best bootstrappers in the business: Paul Farnell of joins me and shares some great stories.

Show Notes

On the show today is one of the best bootstrappers in the business: Paul Farnell of joins me and shares some great stories.


“My parents didn’t want me to have a games console; they wanted something that I could create things on. My first computer was an Amiga.”

“I was inspired by my dad. I started publishing a magazine myself, and distributing it in my middle-school. We even sold annual subscriptions! (mostly to teachers, because they had more money)”

“When I was 12-13 years old, I started building different software products. The first was “Instant Theme Creator”. It sold for $19 (although it was always advertised for $29). It was listed on”

“I’ve always liked the validation of someone finding enough value in something that I built they were willing to pay for it. I didn’t want to just make a magazine that people would read, I wanted to make”

“There are so many hacks that we technical people do every day. We don’t always think that if we could create systems for other people; make these hacks into products” – Justin Jackson

[Did you enjoy business school?] “No. I didn’t enjoy the courses (or find it applicable). But it was time well spent: because I had the freedom to build Litmus.”

“I was so impressed with the design, usability of 37signals.”

“I built the first version of Litmus in a weekend. It was initially called It was running a couple of old desktop machines in my dorm, on the college’s internet.”

“It was incredibly exciting to see people using the product. You would literally see customers using the product, because they were testing web pages on the screens underneath my desk.”

“It did cause some trouble: my girlfriend would get woken up by the machines under my desk.”

“We programmed the original app in VB script.”

“We launched with under 100 people.”

Show notes

Paul on Twitter

Paul’s blog posts on Litmus

Peanut Software archived page

Paul’s presentation at FOWD


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Shout outs

Welcome to our shout-outs section. This is a chance for you to advertise your bootstrapped product, a job opportunity, or your side-project to our audience of product people, entrepreneurs, developers and designers. 

Shout-out #1: Kyle Fox’s blog post on product management [


The first I’d like to give a shout-out to Kyle Fox who’s written a great blog post called “ Multi-tasking is the heart of product management” Go to to see that!

Shout-out #2: Product People newsletter

Second I’d like to promote our Product People newsletter. You can sign-up (and get product making resources sent directly to your inbox). Go to:

Shout-out #3: Save 10% on domains at

Next up: Register a domain with and use the promo code “productpeople” (all one word) to get 10% off your order!

Shout-out #4: Get $25 off at Ting

Finally: Ting! For our USA listeners, if you go to Ting is a mobile service that gives you great rates, no overage penalties, and multiple devices on one plan. If you go to you’ll get $25 off most Ting devices or $25 toward Ting service!

Want to be featured in this Shout Section? The cost starts at $39 per episode, and it’s a great way to reach thousands of people. To purchase a shout-out go to:

What is Product People?

A podcast focused on great products and the people who make them