Retail Remix

Consumers know how to judge the quality of marketing messages. In their mind, that quality has a direct connection to the quality of the brand and the quality of products. However, only 23% of consumers truly believe that retailers understand their wants and needs.

Can brands rise to the occasion and close this relevance gap? Michael Osborne, President of Wunderkind, thinks so. His company has worked with brands like Macy’s, Kendra Scott and UNIQLO in their quest to create more personalized marketing journeys across all channels, and he has some insights, and lessons, to share.

Show Notes

Consumers know how to judge the quality of marketing messages. In their mind, that quality has a direct connection to the quality of the brand and the quality of products. However, only 23% of consumers truly believe that retailers understand their wants and needs.  
 
Can brands rise to the occasion and close this relevance gap? Michael Osborne, President of Wunderkind, thinks so. His company has worked with brands like Macy’s, Kendra Scott and UNIQLO in their quest to create more personalized marketing journeys across all channels, and he has some insights, and lessons, to share. Listen to this episode to get his take on:  
 
  • Marketing’s unique role in revenue generation and loyalty creation;  
  • Why new shifts in data privacy regulations are creating urgency for marketing teams to generate first- and zero-party data through “owned” channels; and  
  • The hidden risks of leveraging highly intimate channels, such as text messaging, without the appropriate messaging and personalization strategy.    
RELATED LINKS 

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.