Are your nonprofit's emails getting opened, read, and acted upon? In this essential episode of "The Nonprofit Launch Plan Podcast," host Matt Stockman dives deep into the art and science of effective email communication for startups, small, and growing nonprofits. Discover why email is far from dead in 2025 and how to leverage it to build a strong foundation for your organization's success.
Whether you're focused on fundraising, marketing, or storytelling, email touches every facet of your nonprofit's operations. Matt reveals the common mistakes that hinder your emails from reaching their full potential and shares 10 game-changing best practices to elevate your email marketing strategy. Learn how to craft compelling messages that engage donors, attract partners, and celebrate your impact.
In this episode, you'll learn:
- Why email remains a vital communication tool for nonprofits in today's digital landscape.
- How to define a singular goal for every email to maximize its impact.
- The power of personalization and why writing to "one person" makes a difference.
- Strategies for slaying your subject lines and optimizing preview text for higher open rates.
- Tips for crafting conversational yet succinct email content.
- The importance of testing your emails across various devices before sending.
- A crucial step to ensure your email's message is clearly understood.
Don't let your valuable emails go unread! Tune in to gain actionable insights that will transform your nonprofit's email communication, boost engagement, and drive meaningful results.
What is Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits?
Launch and grow your nonprofit with confidence! The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits is your weekly resource for nonprofit startup advice, nonprofit growth strategies, and practical tips for nonprofit leadership. Whether you're dreaming of starting a nonprofit organization, navigating the challenges of a new role, or looking to scale your impact, this podcast provides actionable insights. Learn nonprofit best practices based around the 6 critical elements that any nonprofit needs to grow foundationally strong: Leadership, Development, Marketing, Programs and Services, Operations, and Finances. Learn effective fundraising strategies, and essential nonprofit management techniques. Get nonprofit coaching and access free nonprofit resources to build your nonprofit capacity and achieve nonprofit success. Join Matt Stockman, a seasoned nonprofit growth coach, as we explore nonprofit development and provide the guidance you need to make a lasting difference. Tune in for weekly episodes filled with nonprofit tips, inspiring stories, and expert advice to help you grow a nonprofit that thrives. If you are looking for nonprofit training or ways to improve your nonprofit strategy, this podcast is for you.