The Efficient Coach

In 2017, I thought the key to attracting clients was sounding as smart and technical as possible.

I filled my captions with jargon about time-under-tension squats and eccentric phases - and nobody cared.

My girlfriend, who was part of my target audience, gave me the brutally honest feedback I needed: "This isn’t speaking to anyone!" Once I swapped the complex words for language my audience actually used, everything changed.

In this episode, I’m sharing the cringe-worthy mistakes I made, what finally clicked, and the lesson every coach needs to hear: your audience doesn’t need a lecture - they need to feel understood.

Tune in for a lighthearted story with a serious takeaway!

What is The Efficient Coach?

Welcome to The Efficient Coach Podcast, where we dive into actionable strategies and insights to help online coaches grow their businesses efficiently, without burning out.

My names Phil Williams, I have an incredible wife Jen, I’m a dad of twins, I have a cockapoo called Reggie, I’m into great coffee, family hikes, and I try to do a bit of CrossFit.

I'm not really into the 'hustle and grind' of working until your eyes sting in the pursuit of that elusive '10k month' whilst hating your life and hoping it makes you happy.

But if you're an online coach who wants to build a coaching business that aligns with your values and allows you to have a life outside of it to?

You're in the right place!

Have a listen, and if you enjoy it, hit subscribe.