Conversion Tracking Playbook

Brad Redding, Founder & CEO @ Elevar shares how to split subscription vs one-time purchase conversion tracking for Google Analytics, Facebook, and other channels. Plus learn the latest best practice in configuring Google Optimize to mitigate site speed issues.

Show Notes

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares how to split subscription vs one-time purchase conversion tracking for Google Analytics, Facebook, and other channels. Plus learn the latest best practice in configuring Google Optimize to mitigate site speed issues.

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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links Referenced:

Splitting subscription vs one-time purchases via GTM

Selling Plans for Shopify (subscription liquid variables)

Facebook Subscribe event

How to Set Up Google Optimize on Shopify
Google Optimize sync vs async

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

What is Conversion Tracking Playbook?

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.