Scott Kerr sits down with Giuseppe Santoni, chairman and executive president of Santoni, the nearly half-century-old luxury Italian footwear company famed for its artisanal craftsmanship, high-quality leather and contemporary style. Founded as a men's shoe business by his father Andrea Santoni in 1975, Giuseppe talks about the workshop being his "playground" as a child, taking over the helm of the company at 21-years-old and growing it into one of the world's leading brands in men's luxury footwear. He also discusses how the brand's values have helped guide it through economic downturns and shifting tastes, his strong ambitions to grow the women's category to half the business, and how Italian brands should be speaking to Gen Z about the importance of "Made in Italy" manufacturing. Plus: New footwear trends that are driving the evolution of the market.
Featuring: Giuseppe Santoni, Chairman and Executive President of Santoni (santoni.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Email: scott@silvertoneconsulting.com
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
What is The Luxury Item with Scott Kerr?
The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.