The Sales Transformation Podcast

When it comes to culture, businesses have different ways of defining it. From the brand of an organisation, right the way through to the employees who work for the organisation, many businesses struggle with understanding how to manage their corporate DNA.

This week’s episode sees Vesna Mardonovic, Co-Founder of Business Genome, discuss how organisations can begin to understand their own cultural DNA.

Vesna has worked for many organisations with inspiring leaders and has also managed and led her own teams for over 30 years.
 
Before Business Genome, Vesna was a member of the GSK CEE Leadership team where she led third-party teams in 30 countries, each with different cultures, languages and legal systems. She has also set up and led several media agencies across the Adriatic and Balkan regions. 

Phil and Vesna dive into:

-       [16:14] How values influence a company’s culture
-       [23:31] The difference in transforming strategy and culture
-       [35:04] Why company values must be displayed in every function of an organisation

Connect with Vesna Mardonovic on LinkedIn

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What is The Sales Transformation Podcast?

The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services.

He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales.

Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.