The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind!

On this episode, we welcome Michael Houlihan and Bonnie Harvey to the program.  Michael and Michael & Bonnie are the founders of Barefoot Wine, America’s #1 Wine Brand.  Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship   In this episode Michael and Bonnie shares their remarkable journey from a laundry room of a rented farmhouse to the boardroom of the world’s largest wine company, E&J Gallo and how that journey paved the way for their future endeavors and the creation of a new category of audio books called Audio Theater.   Key #LessonInGrowth: The Barefoot Spirit equates to an entrepreneurial mindset (West Coast Style)- opportunistic and problem solving Not being an “expert” on insider allowed them to ask dumb questions to break out of “this is how it has always been done” mentality Consistency in the wine/product was a differentiator to the current model. Why 500 Cases of Wine/year was their top priority Leveraged outsourcing and partners to scale the business Leveraging grassroot tactics and community level brand building helped accelerate acceptance and growth.   LinkedIn:  www.linkedin.com/in/bonnieharvey/ LinkedIn:  www.linkedin.com/in/mhoulihan/ Website:  www.thebarefootspirit.com Website:  www.barefootaudiobook.com/ Click here for a free audio episode of The Barefoot Spirit.

Show Notes

On this episode, we welcome Michael Houlihan and Bonnie Harvey to the program.  Michael and Michael & Bonnie are the founders of Barefoot Wine, America’s #1 Wine Brand.  Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship

 

In this episode Michael and Bonnie shares their remarkable journey from a laundry room of a rented farmhouse to the boardroom of the world’s largest wine company, E&J Gallo and how that journey paved the way for their future endeavors and the creation of a new category of audio books called Audio Theater.

 

Key #LessonInGrowth:

  • The Barefoot Spirit equates to an entrepreneurial mindset (West Coast Style)- opportunistic and problem solving
  • Not being an “expert” on insider allowed them to ask dumb questions to break out of “this is how it has always been done” mentality
  • Consistency in the wine/product was a differentiator to the current model.
  • Why 500 Cases of Wine/year was their top priority
  • Leveraged outsourcing and partners to scale the business
  • Leveraging grassroot tactics and community level brand building helped accelerate acceptance and growth.

 

LinkedIn:  www.linkedin.com/in/bonnieharvey/

LinkedIn:  www.linkedin.com/in/mhoulihan/

Website:  www.thebarefootspirit.com

Website:  www.barefootaudiobook.com/

Click here for a free audio episode of The Barefoot Spirit.

What is The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind!?

Welcome to The Corporate Escapee hosted by Brett Trainor,

We are on a mission to help 10,000 GenX professionals escape the corporate confines and find freedom and balance. We focus on helping you replace your corporate income by monetizing your experience and working fewer hours.

GenX was raised without many rules and a lot of independence. We want to show you how to reclaim that freedom

We blend stories from escapees, how to episodes, subject matter experts and authors.

Subscribe to Corporate Escapee Podcast define your legacy in the world of business today.

Join us and transform your expertise into a thriving, fulfilling business outside the traditional corporate confines.