The Story of Scale

Shane McKenzie went from sharing one computer at a folding table in Spartanburg to leading a 109-person, $32M company. He's the first outside guest in Story of Scale history — and for good reason. He's also the COO of Istoria Collective and the author of The Healthy How.

Harris and Chad sit down with Shane for Part 1 of a four-part series on what actually changes as you scale, what never does, and why the leadership playbook most of us were handed no longer works.

In this episode:

  • The three seasons every scaling business moves through, and why the decisions get harder
  • The three things people actually want at work
  • Why the middle management layer is disappearing
  • The hardest thing Shane learned in 20 years of building a company
  • Why people are the solution, not the problem

Grab Start With Wow and The Healthy How together at startwithwow.com.

More at istoria.com/scale.

What is The Story of Scale?

Most business owners hit a ceiling and have no idea why.

The Story of Scale is a conversation between Harris III, a creative entrepreneur who has built businesses across entertainment, events, and coaching, and Chad Cannon, a business growth strategist who has helped companies scale from seven figures into the mid-eight figures. They've been friends for almost 20 years. One is driven by story. The other by numbers. That tension is the whole point.

This isn't for Fortune 500 executives. It's for the founder stuck between $300K and $10M who knows they're capable of more but can't figure out what's in the way. Expect honest conversations, practical frameworks, and stories that make you realize you're not alone.

New episodes every other week.

A production of Istoria Studio. Visit istoria.com/scale for more.