Grey Matter: A Podcast About Ideas

This episode wraps up our deep dive into the question “What makes a good idea a great one?”
We’re deep-diving into the creative criteria we hold our work to at Grey. This week is “Audacity.”
On this episode host John Patroulis, the creative mind behind the criteria, and Grey New York’s Chief Creative Officer, Justine Amour, articulate a definition for what audacity means in creativity as they share personal stories from their journey to creative leaders.

Show Notes

This episode wraps up our deep dive into the question “What makes a good idea a great one?”

We’re deep-diving into the creative criteria we hold our work to at Grey. This week is “Audacity.”

On this episode host John Patroulis, the creative mind behind the criteria, and Grey New York’s Chief Creative Officer, Justine Amour, articulate a definition for what audacity means in creativity as they share personal stories from their journey to creative leaders.

What is Grey Matter: A Podcast About Ideas?

Grey Matter: A Podcast About Ideas is for people who love talking about creativity and exploring, simply, where the best ideas in the world come from and how dreams become reality.

Host John Patroulis, Grey Worldwide Chief Creative Officer, is joined by agency colleagues in discussions of the challenges that sparked innovative and effective solutions. Hear first-hand stories from the founders, creators, and inventors who are shaping the world.