Bootstrapped

Peldi Guilizzoni is the founder of low-fidelity wireframing tool Balsamiq. 
Peldi and Steve discuss: 
  • why Peldi tracks almost nothing except revenue and profits
  • talking to customers instead of using analytics
  • on being "so good they can't ignore you"
  • how to apply a coder's approach to marketing
  • how Balsamiq is run like a "cozy restaurant on the web"
  • not getting to code much when running a software company
  • the painful experience of rewriting Balsamiq Wireframes from scratch that took five years(!)
  • choosing technology carefully for your company
This episode is also on YouTube.
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Creators and Guests

Host
Ed Freyfogle
Co-founder of OpenCage
Host
Steve McLeod
Founder of Feature Upvote

What is Bootstrapped?

This is the archive of Bootstrapped.fm. A seminal Bootstrapper-oriented podcast started in 2013 by Ian Landsman and Andrey Butov. The first iteration ran for 104 episodes. In 2019, Steve McLeod took over for another 139 episodes. We've set this podcast to release order so you can experience it as it was initially presented.