Marketing to Complex Industries

Some gifts carry more meaning than others. Scott talks to Senior Copywriter Matthew Kabik about the intangible gifts of care and attention that your customers may value most.

Show Notes

In the world of B2B marketing, gift-giving can be a powerful way of strengthening business relationships and demonstrating your dedication to individual customers, but some gifts carry more meaning than others. In fact, according to Senior Copywriter Matthew Kabik, the intangible gifts of care and attention are the ones that your customers may value most.
 
To learn more, read Matthew's blog post, "4 Great Gifts for B2B Customers, No Matter the Season:" https://www.godfrey.com/insights/customer-journey/4-great-gifts-for-b2b-customers 
 
“Marketing to Complex Industries” is presented by Godfrey — a B2B marketing agency for industries like yours. Godfrey is built for technical products, discerning buyers and intricate buying cycles. For more information, visit www.godfrey.com.

What is Marketing to Complex Industries?

In B2B marketing, change is the one thing you can always count on. Marketing to Complex Industries features conversations about current topics, challenges and opportunities in industrial marketing across a variety of industries. Presented by Godfrey, a full-service B2B marketing agency.