Paris Talks Marketing

Are you tired of being seen as just another player in the market? Raul will teach you how to shatter the glass ceiling in your industry, making clients come to you and positioning your agency as a unique powerhouse rather than a commodity.

In this episode, Raul shares his Productive Profits® strategies that will revolutionize how you operate your agency. 

Learn how to productize your services, strategically increase your pricing while attracting high-value clients, and what is Raul's 80/20 Day for digital teams and remote work.

👉 Raul Hernandez Ochoa is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital businesses achieve profitable growth. With extensive experience as a digital growth operator and strategist, Raul has helped double to 5x digital agencies, generating millions of dollars in revenue using his Productive Profits® strategies. 

Tune in to discover how you can transform your agency into a scalable powerhouse!


Here are some of the key topics that Raul and Paris discussed in this episode:

• 00:00 Intro
• 02:47 The biggest challenge for agencies now
• 03:56 Agency positioning & how can agencies differentiate
• 06:06 How to productize your services 
• 13:20 How agencies should think about pricing
• 21:09 Org structure: from a functional Org into a pod
• 27:59 The 80/20 day for digital teams
• 35:27 How to modernize your agency with AI


🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights. 
Don't miss out on the Marketing Strategy theme of our podcast!

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!