🌿 Welcome to Conversations with Kush! 🌟 In this episode, Molly “The Kush RN” sits down with Bri Smith, the powerhouse behind Go Bri Creative and The Grass Class, to talk about the art of cannabis branding, advocacy, and values-driven business in the industry.
From Wisconsin’s longest-running cannabis protest to building ethical cannabis brands, Bree shares insights on how storytelling, community-driven marketing, and values-based branding are reshaping the cannabis landscape.
What’s Inside This Episode:
🎤 From Journalism to Branding – Bree’s journey from writer to cannabis marketing expert.
🌱 Wisconsin’s Cannabis Advocacy Scene – The story behind The Great Midwest Marijuana Harvest Festival.
📢 Branding with a Purpose – How values-based cannabis companies stand out in the industry.
🧑🎨 Cannabis Marketing 101 – The secrets to crafting compelling brand stories and messaging.
🚐 The Beard Bros Tour – Bree’s cross-country mission to highlight cannabis companies with integrity.
What You’ll Learn:
- How cannabis brands can create real impact through intentional marketing.
- The history of cannabis advocacy in Wisconsin and its ongoing challenges.
- How to tell a brand story that resonates with consumers and investors.
- The power of ethical business decisions in shaping the future of cannabis.
Whether you're a cannabis entrepreneur, marketer, or consumer, this episode will inspire you to think differently about branding, storytelling, and business ethics in the cannabis space.
Find The Right Strain: Episode Chapters
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5:00 – From Journalist to Cannabis Branding ProHow Bree built a boutique marketing agency focused on cannabis businesses.
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10:00 – The Power of Cannabis Events & AdvocacyHow Wisconsin’s longest-running
cannabis protest and festival is creating change.
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18:00 – Ethics & Branding in CannabisWhy
values-based brands are winning consumer trust.
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25:00 – The Evolution of Cannabis MarketingHow businesses can
stand out in a crowded industry.
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35:00 – The Beard Bros TourBree’s
cross-country cannabis road trip and the brands that impressed her most.
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45:00 – The Future of Cannabis BusinessHow
collaboration, ethics, and education are shaping the industry’s next phase.
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55:00 – Final Thoughts & Where to Find BreeHow to connect with
Go Bree Creative and The Grass Class.
What’s the most important factor for you when choosing a cannabis brand—ethics, quality, or price? 🌱 Drop your thoughts below! Don’t forget to like, comment, and subscribe for more in-depth cannabis conversations. Share your favorite cannabis brand stories in the comments! 💚
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