Half My Ad Money Is Wasted, Scientific Advertising

A retail owner spends real money across Facebook, radio, print, and Google, and can't say which channel brought in her last twenty customers. Brian and Dave reframe "how do I spend smarter" as "you can't see," and get into the measurement-and-testing discipline Claude Hopkins formalized in "Scientific Advertising" in 1923 — making every channel raise its hand, testing one variable at a time, setting the sample size before you start, and reason-why copy. They also cover the honest limits: testing needs volume, and it optimizes the choice in front of you, not the choice you never thought to make. Monday Move: pick your single most expensive channel and give it one way to prove itself — a unique code, a dedicated number, or a landing page only it points to.

Written version and this week's Monday Move: The Operator's Library at mmsvegas.com.

What is The Operator's Canon?

One real business problem, and one idea that's outlived every trend — worked all the way through. No hype: Brian Kasday and his co-host take an enduring marketing principle out of the seminar and into a business you'd actually recognize, and end every episode with one concrete move you can make Monday. From MMS Vegas and The Operator's Library at mmsvegas.com.