A retail owner spends real money across Facebook, radio, print, and Google, and can't say which channel brought in her last twenty customers. Brian and Dave reframe "how do I spend smarter" as "you can't see," and get into the measurement-and-testing discipline Claude Hopkins formalized in "Scientific Advertising" in 1923 — making every channel raise its hand, testing one variable at a time, setting the sample size before you start, and reason-why copy. They also cover the honest limits: testing needs volume, and it optimizes the choice in front of you, not the choice you never thought to make. Monday Move: pick your single most expensive channel and give it one way to prove itself — a unique code, a dedicated number, or a landing page only it points to.
Written version and this week's Monday Move: The Operator's Library at mmsvegas.com.
What is The 10-Minute Marketing Fix?
The greatest marketing ideas of all time, explained in ten minutes, with one thing you can do Monday morning.
Each episode takes one real business problem, pulls out the principle that actually solves it, and hands you the move. Brian Kasday and his co-host work an enduring marketing principle out of the seminar and into a business you would actually recognise. No hype, no jargon, nothing you need a whiteboard for.
Part of The Operator's Canon, from MMS Vegas and The Operator's Library at mmsvegas.com.