In this episode, I discuss why most content marketing fails and how macro/micro content can help yours succeed.
This concept is one of the more popular ideas I share with marketers.
Macro/micro content is a strategy that involves creating a larger piece of content (macro) and then repurposing it into smaller pieces (micro) for distribution.
I share how you can do this and a few examples to help inspire you.
Takeaways:
- Content overload, resource constraints, and sustaining engagement are the main reasons for content marketing failure.
- Macro/micro content involves creating a larger piece of content and repurposing it into smaller pieces for distribution.
- Examples of successful macro/micro content include Gary Vaynerchuk's video content and Ramli John's podcast.
- Adopting a macro/micro content strategy can help businesses stand out in the crowded content landscape and achieve better results.
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// Disclaimer //
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
What is On Marketing?
What is marketing?
Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.
Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.
Not the fluff. Or the hype tactics. The real stuff.
Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.
Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.
Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?
This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.
Join me on this journey to learn.