Bill Tung | Localizing For Consumers In Japan - Part 2

This episode of The Negotiation is part 2 with Bill Tung, Managing Director at Peaks Consulting, continuing our conversation around localizing for consumers in Japan. We dive into Covid and its effects on D2C, online consumer strategies in APAC vs. North America; how to measure success in retail in APAC; how consumer feedback is gathered and applied; the importance of a good D2C strategy and it’s future in e-commerce in the APAC region. Enjoy!

Show Notes

Topics Discussed and Key Points:

·       Covid and its effects on Direct-to-Consumer.

·       Online consumer strategies in APAC versus in North America.

·       How to measure success in retail.

·       How consumer feedback is applied

·       The importance of a good D-to-C strategy.

·       The future of D-to-C in the APAC region.

 

Episode Summary:

Today, I talk to Bill Tung, Managing Partner at Peaks Consulting, a global brand, retail, and management consultancy.

Since its founding in 2015, Peaks Consulting has built an internationally recognized consultancy based on trust and relationships before business. Peaks currently serves consumers in 20 countries and counting.

Bill has also served as the VP of Europe and Asia-Pacific at Rockport, VP of International Sales a Columbia Sportswear, Executive VP of International Sales at New Balance, Managing Director of Fanatics Inc, and Asia-Pacific General Manager of Clarks.

Regarding Covid’s effect on Direct-to-Consumer, Bill says “brands learned that you could still conduct business without travel.” “Is that the right way to do things? No. That’s for established businesses.”

Bill also talks about online consumer strategies, applying consumer feedback, the importance of having a good D-to-C strategy, and the future of D-to-C.

 

Key Quotes:

“Brands learned that you could still conduct business without travel.”

 

“If shopping was an Olympic sport, Asians would win Gold, Silver, and Bronze year after year.”

 

“It’s not good enough just to be on the site. It’s not good enough just to have inventory nearby. You need to do the proper marketing.” 

What is The Negotiation?

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.

The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.