On this podcast, we discuss how to create excellent SEO by optimizing your Google Business Profile and writing blogs that both Google and your perfect clients love.
But let’s dive into the nitty-gritty: Did you know that 91% of unhappy customers won't do business with you again? However, if you resolve their complaint in their favor, 70% will return!
Our guest today is Samantha Irwin of Kaizen Consulting. She's an expert in helping business owners build teams that excel in the client journey and relationships. Samantha provides tools to ensure your team creates exceptional customer experiences, leading to more stellar reviews on your Google Business Profile and securing your #1 ranking.
Sounds amazing, right?
I think so too. That's why I'm super excited for you all to learn from and love Samantha Irwin. Tune in for some great insights!
Watch us on Youtube!In 2006 the hubs and I bought an 21-room historic boutique hotel, built in 1907.
No furniture, no clientele, (last time it was open for guests was in the 1940’s), AND it was located in a town population 600 (no, I didn’t miss a zero!). Yes, Mayberry. To say that we were ‘not on the map’ was 100% accurate.
Adding to the challenge, the hotel was sitting on acre of tired grounds in desperate need of a landscaping update.
Oh, there were some Gone with the Wind drapes which my MacGyver level talented sister used to mock me up a dress. Yes, I wore it, pins and all, and made my dramatic entrance down the staircase to the lobby.
Some thought I was crazy for purchasing the hotel, others thought I was a genius with vision.
I needed to figure out how to get us ‘on the map’, attract clientele that was two hours away, hire, train, and inspire staff, and grow the business. Oh, do all this and not drive myself into the ground.
Thankfully because I had crap for a marketing budget I stumbled on a different way to grow. A better way.
Our clientele grew quickly, top priority was hiring and training a team that assist in our growth.
How did I do it? By transforming People into Partners. By finding the RIGHT people, supporting, and equipping them to consistenly give amazing Customer Experiences.
You can take advantage of the training used to increase employee retention, increase guest return visits, garner excellent on-line reviews, and put us on the map!
Love today’s podcast? 🙌
- Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
- Leave us a rating and review on Apple Podcast!
- Also, if you haven’t done so already, follow the podcast.
When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through
Healthy in the Valley. What is The Visibility Podcast?
Welcome to The Visibility Podcast: for business owners who are ready to grow on purpose.
Hosted by Melissa Rose, studio owner and creator of the Visibility Blueprint, this show explores the real strategies behind sustainable, profitable growth.
If your marketing feels inconsistent, your sales unpredictable, or your business feels stuck despite doing “all the things,” you’re in the right place.
On this podcast, we'll talk visibility, obviously, but we'll also go deeper. Through expert guests and real conversations, we unpack sales strategy, financial awareness, team leadership, and the backend systems that keep small businesses thriving.
From Google Business Profile optimization to website and social media audits to simplifying your offers, I help you identify what’s actually working in your business, and what’s just keeping you busy. And busy? Busy is a four-letter word.
This isn’t surface-level marketing advice. This is about understanding what’s truly driving revenue in your small business, and what’s just noise.
Whether you run a brick-and-mortar storefront, a local service-based business, or a hybrid model, visibility is the foundation of sustainable growth.
Let’s make your business "The Best in Town!"