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Welcome to the How's the Market?

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Podcast, a podcast that

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is built for you, where

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we talk to agents, to

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leaders in the market, to people

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that are talking about what is

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happening right now so that you

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can give the best advice to the

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clients you serve and

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make an impact.

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And you know, this week we've got

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an impact maker in Treasure

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Davis.

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She leads the Treasure Davis team in

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Colorado Springs, Colorado,

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and tells a phenomenal

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story about what they are doing

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in the market to make a difference

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right now. So listen

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for Treasure and just

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how she cares about people,

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and specifically

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what they're doing tangibly

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to care about people and

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grow their business at the same time

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because she's going to break it

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down. So with that, let's

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go ahead and hop right in.

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Well, Treasure, it is good to have

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you on the podcast today.

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I'm grateful for for you joining.

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So thank you for making a few

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moments to to spend together.

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Thank you for the opportunity.

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I really appreciate it.

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You got it. You got it.

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Well, you and I have known each

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other for, for several years.

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You've got an amazing team.

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But for somebody listening that

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maybe doesn't know Treasure Davis

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doesn't know the Treasure Davis

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team, tell us a little bit about you

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and your team.

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You're there in Colorado Springs,

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but how have you been in the
business?

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Tell us just that backstory.

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Yeah, well, I am about

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to celebrate 19 years

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in the industry.

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That's awesome.

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Yes. Got licensed in 2005.

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And, I actually

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was a nurse prior

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to getting into real estate.

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And I also worked at

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a prison, well, a

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medium security male prison, which

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you wouldn't think goes hand in hand

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with real estate, yet somehow it

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does.

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What did you do in the prison?

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I worked for the

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warden, and.

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Okay.

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The last job I did was getting

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together the files for the cases.

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When the inmates would see you for

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the attorney general's.

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So. Wow.

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It was a really great career.

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I think it really launched me into

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doing that. I've always been an

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entrepreneur.

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So my husband and I have bought

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businesses, built them up, sold

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them off.

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We've done three previously.

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So, when

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I was doing that, my husband and I

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lived in a really small town in

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Colorado, and, I had a

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wedding store, worked at the prison.

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My husband had a sprinkler business,

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worked at the prison, and we were

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working four jobs, working

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hard.

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And we were not able to,

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like, get ahead.

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And my father in law, who was in

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real estate in Colorado Springs, was

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always at baseball games,

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living the best life, you know,

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making great money, able to afford

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things. And I was like, I can

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do that.

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So I got licensed in 2005,

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moved by a family up to Colorado

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Springs.

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That's what they did stated income

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loans, which we remember how that

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turned out.

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All right, I remember it well, yeah.

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And, we quit our state jobs,

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left all of our benefits behind.

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And I was like, I'm going to take a

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go at this.

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And I think, like so many people,

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once I got into it, getting license

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was the easy part.

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And then I realized, oh my gosh,

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there's a lot to this, right?

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And there's a lot of liability

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and there's a lot of ways to

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make mistakes that are easy

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just from being an experience for

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people.

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And I'm so thankful for the mentors

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that I had literally from day one

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walking me through that.

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And I think a lot of people like,

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look at where we are today

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and they're like, oh, it must have

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always been easy.

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It must have always been like this.

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Like, you know, they've always

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been selling this number of houses

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and doing all this business.

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But, you know, the first year

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in real estate, I think

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I sold maybe

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seven houses.

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And I was in a new market that I

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didn't know. I'm from Colorado

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Springs, but I didn't grow up here,

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so I didn't come in with this fear.

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I didn't come in with this

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great network.

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You know, I literally was

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like, what do you do?

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And it was figuring out what niches

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worked for me and which niches I

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was willing to do to make a go at

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it.

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And I'm thankful that I learned

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those lessons. I don't necessarily

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want to go, you know, back

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to doing for sale by owner

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open houses, right.

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But I'm glad that I learned on doing

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them and learned about, you know,

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how people think and how people

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what really drives their decision

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making.

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Right.

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Thank you for sharing that story.

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That's an amazing story.

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I didn't know that about you.

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Yeah, yeah.

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Congratulations, too, on 19 years.

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Thank you.

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In the business, next year will be

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the big 20 year celebration.

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So.

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And I'm gonna host it at

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Keeping Current Matters

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headquarters.

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All right, come on down.

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We'll sit by the fire here, and, and

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we'll do that so.

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Well, Treasure, I'm so grateful

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for you sharing that, because I

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think the point that you make of

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somebody sees Treasure Davis or the

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Treasure Davis team, and you're out

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there, you've been in events and

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things like that, and they think,

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gosh, I don't know.

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You know what that's like.

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What was it like for Treasurer

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starting out? And I got to think to

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back in oh five was stated income

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loans. Things were, you know,

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sort of similar

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to the last couple years where

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things were, you know, a little bit,

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winded. Our back maybe is the best

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way to say it. Very different

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market.

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How did you navigate that?

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Because you're then in the business

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a couple of years and

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oh eight rolls around, right.

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Did you what was that journey

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like?

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You know, when you're a newer agent

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I don't think you really know.

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Yeah.

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You don't know that this is the

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hardest time because you're not

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coming off of, you know,

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the last great point.

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So for me getting started, I

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was like, oh, this is the market.

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And going through all of that.

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I remember thinking to myself, oh

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my gosh, like doing bank

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loans and having all that done is

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really hard, you know, and having

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water turned off in Colorado

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and freezing temperatures and

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turning water on.

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And you know, all of those programs,

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I think taught me so much.

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But I don't think that as a new

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agent, I really understood

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the impact 08 had on so

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many people.

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Right.

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And I think that's probably what a

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lot of agents are maybe feeling a

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little bit now.

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Yeah, well.

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I think that I didn't mean to cut

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you off, but I think that's the

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encouragement to anybody starting

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in the business or has started in

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the business the last six months

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is you're like, okay, this is what I

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got.

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Yeah.

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Right.

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And I think this is the best.

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I mean, if you can make it in this

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market, right.

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This is like the oh five

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of, you know, this is the 08 market,

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if you will. I mean, a little bit

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better. Of course.

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Sure. This is kind of that market of

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you're not coming off of those two

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years when things were easy, just

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kind of like when we were doing

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stated income loans,

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you really needed a pulse to get a

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loan, right?

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And obviously now things

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have changed. But it was kind of the

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same as like buying and selling

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during Covid.

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Really.

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It was just a frenzy free for all.

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So I really think that people

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getting into the business now,

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in this time that are newer,

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have the greatest potential, because

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as long as they're willing to do the

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hard work and really lean in,

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they're going to thrive.

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It's a great point.

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It's a great point.

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I know if you're going to say
something

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else, but the the

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point of you don't have the

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sort of rearview mirror, this is

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what we used to do, or this is how

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it was.

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Is critically important.

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I think a ton of it's a ton of

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motivation and encouragement for

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somebody new. And it's a realization

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for people that have been in the

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business. They're like, okay, I got

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to do things differently.

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So when at what point did you start

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to build a team?

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Yes. You know, going back to that,

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I think what happened to a lot of us

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veterans that have been in the

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market for a while is

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Covid really,

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you know, put a put a match on

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everything that we had been doing

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and really, you know, jumpstarted

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00:08:12,620 --> 00:08:14,749
everything for lots of people.

286
00:08:14,750 --> 00:08:16,759
And then over the last, I would say,

287
00:08:16,760 --> 00:08:18,979
year, things simmer down.

288
00:08:18,980 --> 00:08:20,869
And now we're needing to do

289
00:08:20,870 --> 00:08:22,699
the things that we used to do

290
00:08:22,700 --> 00:08:24,199
that I think some people don't want

291
00:08:24,200 --> 00:08:26,089
to go back into doing right, but

292
00:08:26,090 --> 00:08:27,529
we need to do them because they're

293
00:08:27,530 --> 00:08:28,879
the right things to do and the

294
00:08:28,880 --> 00:08:29,989
basics always.

295
00:08:29,990 --> 00:08:31,339
When we get back to the basics, the

296
00:08:31,340 --> 00:08:33,168
basics always win.

297
00:08:33,169 --> 00:08:34,908
Yeah, and I think that's something

298
00:08:34,909 --> 00:08:36,469
for like the veteran agents like

299
00:08:36,470 --> 00:08:38,479
myself is like, you need

300
00:08:38,480 --> 00:08:40,219
to get back into that learning mode

301
00:08:40,220 --> 00:08:42,079
and you need to do the things

302
00:08:42,080 --> 00:08:43,369
that got you here.

303
00:08:44,600 --> 00:08:46,549
Obviously tweaking them with AI

304
00:08:46,550 --> 00:08:48,499
and technology, but I think

305
00:08:48,500 --> 00:08:49,999
that there's a lot of lessons to be

306
00:08:50,000 --> 00:08:51,859
learned in that as well  because I

307
00:08:51,860 --> 00:08:53,509
hear so many people that are like,

308
00:08:53,510 --> 00:08:54,589
you know, my phone's just not

309
00:08:54,590 --> 00:08:56,269
ringing like it used to be.

310
00:08:56,270 --> 00:08:58,339
And I'm like, in

311
00:08:58,340 --> 00:09:00,409
what world do like people

312
00:09:00,410 --> 00:09:02,149
call you like, right?

313
00:09:02,150 --> 00:09:04,069
You have to be the one having those

314
00:09:04,070 --> 00:09:06,139
conversations and doing the outreach

315
00:09:06,140 --> 00:09:08,149
and and doing the things that matter

316
00:09:08,150 --> 00:09:09,379
and surrounding yourself with the

317
00:09:09,380 --> 00:09:11,209
people that you love, that you

318
00:09:11,210 --> 00:09:13,189
work hard with, you know,

319
00:09:13,190 --> 00:09:14,419
and following up with your past

320
00:09:14,420 --> 00:09:16,390
clients. I mean, the stats from NAR

321
00:09:17,930 --> 00:09:19,999
are crazy on

322
00:09:20,000 --> 00:09:21,649
they live too. They worked with, but

323
00:09:21,650 --> 00:09:23,059
then they didn't return back to

324
00:09:23,060 --> 00:09:23,929
working with that agent.

325
00:09:23,930 --> 00:09:25,369
It's like, oh my gosh, there is an

326
00:09:25,370 --> 00:09:27,259
opportunity right there

327
00:09:27,260 --> 00:09:29,149
in our database.

328
00:09:29,150 --> 00:09:29,929
Right?

329
00:09:29,930 --> 00:09:31,309
Such a good point, such a good

330
00:09:31,310 --> 00:09:33,409
point. So

331
00:09:33,410 --> 00:09:34,969
journey of the, of the team.

332
00:09:34,970 --> 00:09:36,259
We were going to talk about that

333
00:09:36,260 --> 00:09:37,819
when you start building a team.

334
00:09:37,820 --> 00:09:39,619
And where do you sit today.

335
00:09:39,620 --> 00:09:41,689
Yes. So I started building

336
00:09:41,690 --> 00:09:43,759
the team roughly 12 years

337
00:09:43,760 --> 00:09:46,159
ago, right off the cusp of when

338
00:09:46,160 --> 00:09:48,349
teams were just kind of emerging

339
00:09:48,350 --> 00:09:49,669
and people were trying to figure

340
00:09:49,670 --> 00:09:50,959
them out. Of course, some people had

341
00:09:50,960 --> 00:09:52,759
them, but they weren't really a

342
00:09:52,760 --> 00:09:53,959
household name.

343
00:09:53,960 --> 00:09:55,879
Right. And it wasn't really what

344
00:09:55,880 --> 00:09:56,880
you did.

345
00:09:57,470 --> 00:09:59,389
And so I started

346
00:09:59,390 --> 00:10:01,399
with a really great

347
00:10:01,400 --> 00:10:03,949
at that time, she was an assistant.

348
00:10:03,950 --> 00:10:06,199
And I always say a good assistant

349
00:10:06,200 --> 00:10:08,439
will double your business.

350
00:10:08,440 --> 00:10:09,879
They will take so much off of you

351
00:10:09,880 --> 00:10:10,659
that you can.

352
00:10:10,660 --> 00:10:12,369
You're able to lean into what you do

353
00:10:12,370 --> 00:10:13,370
now.

354
00:10:14,290 --> 00:10:16,119
Now, she's been with me for 12

355
00:10:16,120 --> 00:10:17,499
years.

356
00:10:17,500 --> 00:10:19,479
She's my listing manager, and

357
00:10:19,480 --> 00:10:21,549
I could not do what I do

358
00:10:21,550 --> 00:10:22,479
without her.

359
00:10:22,480 --> 00:10:24,639
She has helped me leverage myself

360
00:10:24,640 --> 00:10:26,709
to the point of being able to

361
00:10:26,710 --> 00:10:28,689
get back more time and lean and do

362
00:10:28,690 --> 00:10:30,579
the things I love, like coaching

363
00:10:30,580 --> 00:10:32,439
for Tom Berry and doing all of that

364
00:10:32,440 --> 00:10:35,559
stuff that I couldn't do before.

365
00:10:35,560 --> 00:10:37,059
The way the team actually got

366
00:10:37,060 --> 00:10:38,799
started is actually a pretty funny

367
00:10:38,800 --> 00:10:39,800
story.

368
00:10:40,670 --> 00:10:42,139
Go. I want to hear it.

369
00:10:42,140 --> 00:10:44,119
I was doing a transaction with

370
00:10:44,120 --> 00:10:45,979
an agent and I

371
00:10:45,980 --> 00:10:47,299
friended her on Facebook.

372
00:10:47,300 --> 00:10:48,949
This is when Facebook was still

373
00:10:48,950 --> 00:10:50,899
newer. She's been with us almost

374
00:10:50,900 --> 00:10:52,700
11 years, and,

375
00:10:53,930 --> 00:10:55,069
she wouldn't accept my friend

376
00:10:55,070 --> 00:10:56,449
request. And I was like, that's so

377
00:10:56,450 --> 00:10:57,709
weird because the transaction is

378
00:10:57,710 --> 00:10:59,599
going great. Our clients are happy.

379
00:10:59,600 --> 00:11:01,129
We're about to go to closing.

380
00:11:01,130 --> 00:11:02,629
And then on the day of closing, she

381
00:11:02,630 --> 00:11:04,579
accepted my friend request, and on

382
00:11:04,580 --> 00:11:06,529
there she posted, just closed

383
00:11:06,530 --> 00:11:08,809
my first transaction.

384
00:11:08,810 --> 00:11:10,669
And so I saw that

385
00:11:10,670 --> 00:11:12,499
I was like, oh my gosh.

386
00:11:12,500 --> 00:11:14,389
Like I had no idea.

387
00:11:14,390 --> 00:11:15,619
Like, usually you could tell when

388
00:11:15,620 --> 00:11:17,659
someone's new because things take

389
00:11:17,660 --> 00:11:18,709
longer.

390
00:11:18,710 --> 00:11:19,849
You know, you need to lean in and

391
00:11:19,850 --> 00:11:21,289
help them with questions, which of

392
00:11:21,290 --> 00:11:22,579
course is great.

393
00:11:22,580 --> 00:11:24,409
You know, we were all new

394
00:11:24,410 --> 00:11:26,269
at some time and we still,

395
00:11:26,270 --> 00:11:27,469
you know, need help.

396
00:11:27,470 --> 00:11:29,239
And so I immediately called her and

397
00:11:29,240 --> 00:11:31,609
I was like, I just got to say,

398
00:11:31,610 --> 00:11:33,259
I had no idea that this was your

399
00:11:33,260 --> 00:11:35,119
first transaction and

400
00:11:35,120 --> 00:11:37,279
you did an outstanding job.

401
00:11:37,280 --> 00:11:38,209
Like, that's awesome.

402
00:11:38,210 --> 00:11:39,199
Congratulations.

403
00:11:39,200 --> 00:11:41,959
I would love to meet you for coffee.

404
00:11:41,960 --> 00:11:43,819
And, you know, just get to know you

405
00:11:43,820 --> 00:11:45,439
better. I think you did a great job.

406
00:11:45,440 --> 00:11:47,089
And so we met for coffee.

407
00:11:47,090 --> 00:11:49,069
And in the back of her mind, she was

408
00:11:49,070 --> 00:11:50,209
like, oh my gosh, I'm going to

409
00:11:50,210 --> 00:11:52,309
recruit Treasure.

410
00:11:52,310 --> 00:11:54,169
And this is going to be

411
00:11:54,170 --> 00:11:55,249
great, you know, because at that

412
00:11:55,250 --> 00:11:56,839
time I was probably doing.

413
00:11:58,640 --> 00:12:00,939
60 transactions myself,

414
00:12:00,940 --> 00:12:01,940
roughly.

415
00:12:03,320 --> 00:12:05,209
And so we met and I was like, oh

416
00:12:05,210 --> 00:12:07,429
no, no, no, no, I'm not going

417
00:12:07,430 --> 00:12:09,289
there. I'm not recruiting you like

418
00:12:09,290 --> 00:12:10,819
I'm doing none of this sort.

419
00:12:10,820 --> 00:12:12,589
I just wanted to meet you.

420
00:12:12,590 --> 00:12:14,299
And so we stayed in contact and

421
00:12:14,300 --> 00:12:15,919
stayed friends. And then as my

422
00:12:15,920 --> 00:12:17,569
business picked up, I was like,

423
00:12:17,570 --> 00:12:19,459
well, I have leads that I can't

424
00:12:19,460 --> 00:12:20,779
take care of and you would do a

425
00:12:20,780 --> 00:12:22,699
great job with them, you know, can I

426
00:12:22,700 --> 00:12:23,659
connect you with them?

427
00:12:23,660 --> 00:12:25,189
And so I connected her with people

428
00:12:25,190 --> 00:12:26,419
and then she started getting so

429
00:12:26,420 --> 00:12:27,289
busy.

430
00:12:27,290 --> 00:12:29,239
But that's even before she joined up

431
00:12:29,240 --> 00:12:30,049
with you.

432
00:12:30,050 --> 00:12:31,579
Yeah. She was at her company and I

433
00:12:31,580 --> 00:12:32,959
was at my company.

434
00:12:32,960 --> 00:12:34,579
And then finally one day she came to

435
00:12:34,580 --> 00:12:36,469
me and she was like, okay, by the

436
00:12:36,470 --> 00:12:38,689
time that I pay you a referral fee,

437
00:12:38,690 --> 00:12:40,519
my company split and all of that,

438
00:12:40,520 --> 00:12:42,229
there's not a whole lot left over.

439
00:12:42,230 --> 00:12:44,539
I would like to come over and join

440
00:12:44,540 --> 00:12:46,219
your team. And I'm like, I don't I

441
00:12:46,220 --> 00:12:47,089
don't have a team.

442
00:12:47,090 --> 00:12:48,499
Like, I don't know what you're

443
00:12:48,500 --> 00:12:49,519
talking about.

444
00:12:49,520 --> 00:12:51,019
And she was like, no, I would really

445
00:12:51,020 --> 00:12:52,099
like to join you. And I'm like,

446
00:12:52,100 --> 00:12:53,869
yeah, I don't know about all that.

447
00:12:53,870 --> 00:12:55,819
I'm just selling houses.

448
00:12:55,820 --> 00:12:57,499
And so she's actually the one that

449
00:12:57,500 --> 00:13:00,019
encouraged me to start a team

450
00:13:00,020 --> 00:13:01,189
and to do all that.

451
00:13:01,190 --> 00:13:02,629
And we came up with the name

452
00:13:02,630 --> 00:13:04,549
together and,

453
00:13:04,550 --> 00:13:06,469
I still to this day fight her

454
00:13:06,470 --> 00:13:07,639
on the name of our team,

455
00:13:08,780 --> 00:13:09,919
because I'm like, it should be

456
00:13:09,920 --> 00:13:11,570
something like, you know.

457
00:13:13,110 --> 00:13:14,879
The mountain group or something like

458
00:13:14,880 --> 00:13:17,069
that. And right, know your name,

459
00:13:17,070 --> 00:13:18,899
your established like it needs to be

460
00:13:18,900 --> 00:13:19,900
this.

461
00:13:20,760 --> 00:13:22,619
And so she's been with me 11 years

462
00:13:22,620 --> 00:13:23,620
now.

463
00:13:24,090 --> 00:13:25,499
And she is phenomenal.

464
00:13:25,500 --> 00:13:26,759
But I always tell her, like, the

465
00:13:26,760 --> 00:13:28,684
team is all because of you.

466
00:13:28,685 --> 00:13:29,669
That's awesome.

467
00:13:29,670 --> 00:13:30,539
I thought it.

468
00:13:30,540 --> 00:13:32,490
And so now fast forward,

469
00:13:33,510 --> 00:13:35,669
we have nine admin.

470
00:13:35,670 --> 00:13:37,739
We have 15 agents.

471
00:13:37,740 --> 00:13:39,629
And last year we closed

472
00:13:39,630 --> 00:13:42,299
417 transactions.

473
00:13:42,300 --> 00:13:44,369
Wow. With a pretty small but

474
00:13:44,370 --> 00:13:45,370
mighty team.

475
00:13:47,280 --> 00:13:48,119
That's amazing.

476
00:13:48,120 --> 00:13:49,289
Thank you for sharing all that.

477
00:13:50,730 --> 00:13:51,509
It's great.

478
00:13:51,510 --> 00:13:52,499
What's her name?

479
00:13:52,500 --> 00:13:54,329
Her name is Leanne Potts.

480
00:13:54,330 --> 00:13:55,619
Leanne Potts.

481
00:13:55,620 --> 00:13:56,969
Shout out to Leanne.

482
00:13:56,970 --> 00:13:58,289
Shout out to Leanne.

483
00:13:59,700 --> 00:14:00,539
That is awesome.

484
00:14:00,540 --> 00:14:02,129
I appreciate you sharing that story.

485
00:14:03,450 --> 00:14:05,699
I think in that in

486
00:14:05,700 --> 00:14:08,129
just even doing

487
00:14:08,130 --> 00:14:10,049
what you saw at the right time

488
00:14:10,050 --> 00:14:12,479
is just the right thing led to

489
00:14:12,480 --> 00:14:13,739
building a team. And that's really

490
00:14:13,740 --> 00:14:15,029
it's really neat.

491
00:14:15,030 --> 00:14:15,989
Yes.

492
00:14:15,990 --> 00:14:17,849
And it's it's been, you know, from

493
00:14:17,850 --> 00:14:19,319
the start of the team, it's always

494
00:14:19,320 --> 00:14:20,849
been about surrounding ourselves

495
00:14:20,850 --> 00:14:22,859
with the right people, not just

496
00:14:22,860 --> 00:14:25,079
anybody, and living at our values

497
00:14:25,080 --> 00:14:26,789
and and who we are.

498
00:14:28,320 --> 00:14:29,519
And really just surrounding

499
00:14:29,520 --> 00:14:31,049
ourselves with great people that

500
00:14:31,050 --> 00:14:33,359
lead with integrity and

501
00:14:33,360 --> 00:14:35,099
take really great care of people.

502
00:14:35,100 --> 00:14:36,839
Like on our team.

503
00:14:36,840 --> 00:14:38,699
Now, there is not

504
00:14:38,700 --> 00:14:40,499
anybody that I would say, oh my

505
00:14:40,500 --> 00:14:42,389
gosh, I'm nervous about how they

506
00:14:42,390 --> 00:14:44,369
conduct business or

507
00:14:44,370 --> 00:14:46,349
hold themselves accountable or

508
00:14:46,350 --> 00:14:48,959
take great care of our clients.

509
00:14:48,960 --> 00:14:50,699
And I also, I'm really proud of the

510
00:14:50,700 --> 00:14:53,189
fact that they truly believe

511
00:14:53,190 --> 00:14:54,539
that everybody has the right to

512
00:14:54,540 --> 00:14:55,529
homeownership.

513
00:14:55,530 --> 00:14:57,659
Yeah. And that is impactful

514
00:14:57,660 --> 00:14:58,919
because I think a lot of people can

515
00:14:58,920 --> 00:15:00,419
say that.

516
00:15:00,420 --> 00:15:01,979
But then when, you know, an

517
00:15:01,980 --> 00:15:03,509
opportunity comes in and they're

518
00:15:03,510 --> 00:15:05,189
like, oh my gosh, they're qualified

519
00:15:05,190 --> 00:15:06,149
for this.

520
00:15:06,150 --> 00:15:07,319
That's not going to happen.

521
00:15:07,320 --> 00:15:09,329
They push it aside, but

522
00:15:09,330 --> 00:15:11,609
I've seen them firsthand say,

523
00:15:11,610 --> 00:15:13,649
well, no, I'm leaning in.

524
00:15:13,650 --> 00:15:15,209
Yeah, because everybody starts

525
00:15:15,210 --> 00:15:16,319
somewhere.

526
00:15:16,320 --> 00:15:17,819
Is there a is there is there a story

527
00:15:17,820 --> 00:15:19,199
from your team that's happened

528
00:15:19,200 --> 00:15:20,609
recently or that stands out in your

529
00:15:20,610 --> 00:15:21,610
mind where that happened?

530
00:15:23,540 --> 00:15:25,339
There are a lot of stories about

531
00:15:25,340 --> 00:15:26,340
this.

532
00:15:27,620 --> 00:15:28,639
I can remember,

533
00:15:30,050 --> 00:15:32,059
one of the stories that

534
00:15:32,060 --> 00:15:33,979
is very near and dear to my heart

535
00:15:33,980 --> 00:15:35,839
is when I was first

536
00:15:35,840 --> 00:15:37,519
getting started, and I think this is

537
00:15:37,520 --> 00:15:39,199
really led to the success of our

538
00:15:39,200 --> 00:15:41,599
team and who we are as a culture

539
00:15:41,600 --> 00:15:44,119
and who I've surrounded myself with.

540
00:15:44,120 --> 00:15:45,979
I really believe feel the

541
00:15:45,980 --> 00:15:47,899
same way, and I've seen them walk

542
00:15:47,900 --> 00:15:50,149
this line as well, and

543
00:15:50,150 --> 00:15:52,249
it was one of my clients.

544
00:15:52,250 --> 00:15:54,139
His name is Michael and

545
00:15:54,140 --> 00:15:56,209
he is a veteran, and he

546
00:15:56,210 --> 00:15:57,210
was in Iraq.

547
00:15:58,190 --> 00:16:00,589
At the time he was a contractor.

548
00:16:00,590 --> 00:16:02,329
And so he would work really long

549
00:16:02,330 --> 00:16:04,189
hours. Our time difference was

550
00:16:04,190 --> 00:16:05,869
different. He knew he was coming

551
00:16:05,870 --> 00:16:07,610
back to Colorado at some time.

552
00:16:09,020 --> 00:16:10,699
And he was like, nobody will work

553
00:16:10,700 --> 00:16:12,229
with me. I've had some credit

554
00:16:12,230 --> 00:16:13,729
challenges. I've had some things

555
00:16:13,730 --> 00:16:15,679
going on, and everybody keeps,

556
00:16:15,680 --> 00:16:17,329
like blowing me off.

557
00:16:17,330 --> 00:16:18,979
And I was like, well, I'm not going

558
00:16:18,980 --> 00:16:19,759
to blow you off.

559
00:16:19,760 --> 00:16:21,979
Like, let's figure this out.

560
00:16:21,980 --> 00:16:23,239
So I got in touch with someone that

561
00:16:23,240 --> 00:16:25,249
could do some credit counseling, and

562
00:16:25,250 --> 00:16:27,139
I just stayed in touch with him from

563
00:16:27,140 --> 00:16:29,029
a genuine, authentic place

564
00:16:29,030 --> 00:16:30,889
of like, you know, how's it

565
00:16:30,890 --> 00:16:32,449
going over there?

566
00:16:32,450 --> 00:16:34,849
You know what's going on, you know?

567
00:16:34,850 --> 00:16:37,699
And, this is when times were

568
00:16:37,700 --> 00:16:39,289
there. Tough over there anyways.

569
00:16:39,290 --> 00:16:40,999
But this is, you know, before they

570
00:16:41,000 --> 00:16:43,189
had really a lot of amenities

571
00:16:43,190 --> 00:16:44,600
back there, you know, for, basic

572
00:16:46,360 --> 00:16:48,999
necessities for our military.

573
00:16:49,000 --> 00:16:51,069
And so started following

574
00:16:51,070 --> 00:16:52,569
up with him. And it took us, took

575
00:16:52,570 --> 00:16:54,189
him some time to save up and to do

576
00:16:54,190 --> 00:16:55,809
some things. And, you know, to

577
00:16:55,810 --> 00:16:57,519
really get over the mindset that he

578
00:16:57,520 --> 00:16:59,259
deserved to home.

579
00:16:59,260 --> 00:17:01,449
And fast forward,

580
00:17:01,450 --> 00:17:03,309
it took us three and a half years.

581
00:17:04,460 --> 00:17:06,349
He ended up coming back to Colorado.

582
00:17:07,460 --> 00:17:09,859
He sent me a really beautiful,

583
00:17:11,000 --> 00:17:12,319
gift that was like,

584
00:17:13,700 --> 00:17:14,689
like butterflies.

585
00:17:14,690 --> 00:17:16,309
Like preserved butterflies.

586
00:17:16,310 --> 00:17:18,019
That was. They were beautiful and

587
00:17:18,020 --> 00:17:19,848
exquisite, and and

588
00:17:19,849 --> 00:17:21,348
I don't really know the story of,

589
00:17:21,349 --> 00:17:22,219
you know, behind that.

590
00:17:22,220 --> 00:17:24,318
And he also sent a flag

591
00:17:24,319 --> 00:17:25,939
that had been shot by,

592
00:17:26,990 --> 00:17:28,969
indirect fire, and he had

593
00:17:28,970 --> 00:17:30,499
it boxed into a shadow thing, and we

594
00:17:30,500 --> 00:17:31,759
just became friends.

595
00:17:31,760 --> 00:17:33,049
I'm married. He's married.

596
00:17:33,050 --> 00:17:34,459
There was nothing weird going on,

597
00:17:34,460 --> 00:17:35,839
but it was just a really great

598
00:17:35,840 --> 00:17:37,549
friendship of, like, I'm here to

599
00:17:37,550 --> 00:17:38,989
support you however long this

600
00:17:38,990 --> 00:17:41,239
journey takes, because I believe

601
00:17:41,240 --> 00:17:42,499
that you deserve this home.

602
00:17:42,500 --> 00:17:44,389
And we ended up finding him a

603
00:17:44,390 --> 00:17:46,399
great townhome,

604
00:17:46,400 --> 00:17:47,959
and the townhome worked out great

605
00:17:47,960 --> 00:17:49,789
for him, and he lived

606
00:17:49,790 --> 00:17:50,809
there for many years.

607
00:17:50,810 --> 00:17:52,669
And then they decided to move.

608
00:17:52,670 --> 00:17:54,199
They were having another baby and so

609
00:17:54,200 --> 00:17:56,359
they were moving down to Texas.

610
00:17:56,360 --> 00:17:58,279
And the

611
00:17:58,280 --> 00:18:00,139
equity that he made from

612
00:18:00,140 --> 00:18:01,140
selling that home.

613
00:18:02,160 --> 00:18:04,199
Made a generational impact

614
00:18:04,200 --> 00:18:06,089
on his family because no

615
00:18:06,090 --> 00:18:07,769
one in his family had owned a home

616
00:18:07,770 --> 00:18:08,519
before.

617
00:18:08,520 --> 00:18:09,509
Wow.

618
00:18:09,510 --> 00:18:11,369
And so those are the stories that we

619
00:18:11,370 --> 00:18:13,409
have. So many have stories like

620
00:18:13,410 --> 00:18:15,599
that of like, you know,

621
00:18:15,600 --> 00:18:16,889
it took a long time.

622
00:18:16,890 --> 00:18:18,869
Yes, there was perseverance, but

623
00:18:18,870 --> 00:18:19,919
it wasn't just like, you're ready to

624
00:18:19,920 --> 00:18:22,349
buy a house. It was like, hey,

625
00:18:22,350 --> 00:18:23,579
how's it going with this?

626
00:18:23,580 --> 00:18:24,779
Okay, that's a challenge.

627
00:18:24,780 --> 00:18:26,429
Like, let's how do we overcome that?

628
00:18:26,430 --> 00:18:28,319
How do we meet you where you're at

629
00:18:28,320 --> 00:18:30,449
and get you to where you want to be,

630
00:18:30,450 --> 00:18:32,039
and just being able to see the

631
00:18:32,040 --> 00:18:33,569
impact for his family.

632
00:18:34,610 --> 00:18:36,499
Was inspirational

633
00:18:36,500 --> 00:18:38,569
and we have the same story

634
00:18:38,570 --> 00:18:40,279
with our team.

635
00:18:40,280 --> 00:18:43,039
You know, we have people on our team

636
00:18:43,040 --> 00:18:44,150
that have.

637
00:18:45,440 --> 00:18:47,029
I'm actually sitting next to one of

638
00:18:47,030 --> 00:18:48,979
them. His name is Dean.

639
00:18:48,980 --> 00:18:50,899
He'll sell 50 homes

640
00:18:50,900 --> 00:18:51,889
this year.

641
00:18:51,890 --> 00:18:52,669
Every year.

642
00:18:52,670 --> 00:18:53,689
He's a great runner.

643
00:18:53,690 --> 00:18:55,129
He's a great athlete.

644
00:18:55,130 --> 00:18:57,469
But when he joined our team,

645
00:18:57,470 --> 00:18:58,999
if you don't mind me sharing, Dean.

646
00:18:59,000 --> 00:18:59,869
Okay.

647
00:18:59,870 --> 00:19:02,269
So he was a teacher

648
00:19:02,270 --> 00:19:03,710
and, you know.

649
00:19:04,820 --> 00:19:06,739
Teachers don't make what they need

650
00:19:06,740 --> 00:19:08,449
to make in this country.

651
00:19:08,450 --> 00:19:10,369
And so he could not afford

652
00:19:10,370 --> 00:19:11,329
a home.

653
00:19:11,330 --> 00:19:12,619
He had student debt.

654
00:19:13,640 --> 00:19:15,379
He was driving an old car.

655
00:19:15,380 --> 00:19:17,569
He was a great worker, great

656
00:19:17,570 --> 00:19:19,279
teacher. His kids loved him.

657
00:19:19,280 --> 00:19:21,349
He taught middle school, but

658
00:19:21,350 --> 00:19:22,999
hands out to any teacher that

659
00:19:23,000 --> 00:19:24,469
teaches at all but teaches middle

660
00:19:24,470 --> 00:19:24,769
school.

661
00:19:24,770 --> 00:19:25,729
I hear that.

662
00:19:25,730 --> 00:19:27,139
I have a middle schooler and I'm

663
00:19:27,140 --> 00:19:28,670
like, please, thank you.

664
00:19:30,020 --> 00:19:31,969
And he went from doing all

665
00:19:31,970 --> 00:19:34,909
that to joining our team.

666
00:19:34,910 --> 00:19:36,899
Fast forward, it's been 8 or

667
00:19:36,900 --> 00:19:38,269
9 years that he's been on the team

668
00:19:38,270 --> 00:19:39,229
now.

669
00:19:39,230 --> 00:19:41,239
He has owned he owns

670
00:19:41,240 --> 00:19:44,269
a home, has rental properties.

671
00:19:44,270 --> 00:19:45,469
He's able to travel.

672
00:19:45,470 --> 00:19:47,809
He's able to run marathons

673
00:19:47,810 --> 00:19:49,909
across the country, sell

674
00:19:49,910 --> 00:19:52,039
50 homes a year and

675
00:19:52,040 --> 00:19:53,389
take amazing care of him.

676
00:19:53,390 --> 00:19:54,829
And I know that he takes amazing

677
00:19:54,830 --> 00:19:57,109
care of people because his former

678
00:19:57,110 --> 00:19:59,749
teachers that taught him

679
00:19:59,750 --> 00:20:01,519
and, you know, when he was growing

680
00:20:01,520 --> 00:20:03,259
up and his students are coming back

681
00:20:03,260 --> 00:20:06,199
and buying homes from him today

682
00:20:06,200 --> 00:20:07,939
and staying in touch with him today,

683
00:20:07,940 --> 00:20:09,769
and I just am like, that's so

684
00:20:09,770 --> 00:20:11,509
inspiring. Like, it's not just about

685
00:20:11,510 --> 00:20:13,579
selling a home, it's about weaving

686
00:20:13,580 --> 00:20:15,049
yourself into the journey.

687
00:20:15,050 --> 00:20:16,489
However it fits in.

688
00:20:16,490 --> 00:20:17,479
Right?

689
00:20:17,480 --> 00:20:19,729
That's it's powerful.

690
00:20:19,730 --> 00:20:21,859
And tell Dean thank you,

691
00:20:21,860 --> 00:20:23,899
for allowing you to share

692
00:20:23,900 --> 00:20:24,799
that story. How many people are

693
00:20:24,800 --> 00:20:25,789
sitting there?

694
00:20:25,790 --> 00:20:27,679
The only. Only Dean.

695
00:20:27,680 --> 00:20:29,539
Okay, but you

696
00:20:29,540 --> 00:20:30,769
know, one other thing I wanted to

697
00:20:30,770 --> 00:20:31,699
share really quickly.

698
00:20:31,700 --> 00:20:33,799
Just like who we are as a team

699
00:20:33,800 --> 00:20:34,999
and as a culture.

700
00:20:35,000 --> 00:20:37,729
So we have a couple of,

701
00:20:37,730 --> 00:20:39,439
virtual assistants, which is kind of

702
00:20:39,440 --> 00:20:40,879
popular these days.

703
00:20:40,880 --> 00:20:43,399
And one of my virtual assistants

704
00:20:43,400 --> 00:20:45,469
has been with us for over

705
00:20:45,470 --> 00:20:46,669
five years.

706
00:20:46,670 --> 00:20:48,499
When he started with us, he

707
00:20:48,500 --> 00:20:49,500
rented,

708
00:20:50,390 --> 00:20:52,249
a little I'm not sure the

709
00:20:52,250 --> 00:20:53,509
right word for what you would call

710
00:20:53,510 --> 00:20:55,399
it, but his home

711
00:20:55,400 --> 00:20:57,169
didn't really have any walls, and so

712
00:20:57,170 --> 00:20:58,489
the rain and the weather would come

713
00:20:58,490 --> 00:21:00,319
in and cause a lot of problems

714
00:21:00,320 --> 00:21:01,909
for him and his daughter.

715
00:21:01,910 --> 00:21:03,500
And so over the years,

716
00:21:04,910 --> 00:21:06,859
one of his first paychecks, the

717
00:21:06,860 --> 00:21:08,029
first thing that he did, and he

718
00:21:08,030 --> 00:21:09,109
shared it because we do,

719
00:21:10,550 --> 00:21:12,709
we do zooms together

720
00:21:12,710 --> 00:21:13,999
and we meet together and we talk

721
00:21:14,000 --> 00:21:15,679
about, like, what we're grateful

722
00:21:15,680 --> 00:21:17,209
for, what our win was, what our

723
00:21:17,210 --> 00:21:18,079
affirmation is.

724
00:21:18,080 --> 00:21:20,239
And I remember him saying to us,

725
00:21:20,240 --> 00:21:22,309
I was able to buy my daughter a bed,

726
00:21:22,310 --> 00:21:24,779
and she's never owned a bed before.

727
00:21:24,780 --> 00:21:26,789
And we were like, oh my gosh,

728
00:21:26,790 --> 00:21:28,709
like, we have beds, our

729
00:21:28,710 --> 00:21:29,699
children have beds.

730
00:21:29,700 --> 00:21:31,289
Yeah. You know, and just not really

731
00:21:31,290 --> 00:21:32,909
putting the context into it.

732
00:21:32,910 --> 00:21:34,559
And so over the years that he's been

733
00:21:34,560 --> 00:21:36,359
with us, watching him upgrade his

734
00:21:36,360 --> 00:21:38,219
living situation and then

735
00:21:38,220 --> 00:21:40,259
to be able to buy a really

736
00:21:40,260 --> 00:21:42,599
nice truck over in the Philippines

737
00:21:42,600 --> 00:21:44,999
and him just being like, so grateful

738
00:21:45,000 --> 00:21:46,169
for what he has and what he has

739
00:21:46,170 --> 00:21:48,569
accomplished and how hard he works.

740
00:21:48,570 --> 00:21:50,129
Really speaks to, I think, who we

741
00:21:50,130 --> 00:21:51,959
are as a culture.

742
00:21:51,960 --> 00:21:53,639
And I think the one thing that I

743
00:21:53,640 --> 00:21:54,959
would want people to take away from

744
00:21:54,960 --> 00:21:56,999
this is, you know, you

745
00:21:57,000 --> 00:21:58,649
want to build a culture that speaks

746
00:21:58,650 --> 00:22:00,779
to who you are, and your culture

747
00:22:00,780 --> 00:22:02,369
may not be the way that, you know,

748
00:22:02,370 --> 00:22:04,379
we see our culture,

749
00:22:04,380 --> 00:22:06,069
but you really want it to be.

750
00:22:06,070 --> 00:22:07,379
And I think a lot of people want

751
00:22:07,380 --> 00:22:09,029
this intention of being from a place

752
00:22:09,030 --> 00:22:10,919
of, you know, how do we want to show

753
00:22:10,920 --> 00:22:12,839
up for other people and,

754
00:22:12,840 --> 00:22:14,699
and how do we want to come alongside

755
00:22:14,700 --> 00:22:15,599
of them?

756
00:22:15,600 --> 00:22:16,889
And how do we want to make sure that

757
00:22:16,890 --> 00:22:18,449
everything that we do is genuine.

758
00:22:20,350 --> 00:22:22,059
And coming from a great place.

759
00:22:22,060 --> 00:22:24,009
It's I always say,

760
00:22:24,010 --> 00:22:25,719
when you do things right by other

761
00:22:25,720 --> 00:22:27,729
people, the money follows

762
00:22:27,730 --> 00:22:28,730
its second home.

763
00:22:29,560 --> 00:22:30,819
Yeah. It's never about the

764
00:22:30,820 --> 00:22:31,629
commission.

765
00:22:31,630 --> 00:22:33,729
It's never about the next deal.

766
00:22:33,730 --> 00:22:34,959
It's never about any of that.

767
00:22:34,960 --> 00:22:37,179
It's like, yes, we sold 417

768
00:22:37,180 --> 00:22:39,009
houses, but each single

769
00:22:39,010 --> 00:22:41,649
one of those people has a story.

770
00:22:41,650 --> 00:22:43,509
And we were alongside in that story

771
00:22:43,510 --> 00:22:45,159
to meet them where they were in

772
00:22:45,160 --> 00:22:46,539
their journey.

773
00:22:46,540 --> 00:22:47,449
That's awesome.

774
00:22:47,450 --> 00:22:49,839
It's I really appreciate you sharing

775
00:22:49,840 --> 00:22:51,519
each one of those stories about the

776
00:22:51,520 --> 00:22:53,529
team and just the

777
00:22:53,530 --> 00:22:55,359
impact. I mean, it's the word,

778
00:22:55,360 --> 00:22:57,129
you know, that that your team is

779
00:22:57,130 --> 00:22:59,439
making all across

780
00:22:59,440 --> 00:23:00,789
Colorado Springs, maybe even

781
00:23:00,790 --> 00:23:02,889
further. I don't know.

782
00:23:02,890 --> 00:23:03,939
In Colorado.

783
00:23:03,940 --> 00:23:05,709
So thank you for that.

784
00:23:05,710 --> 00:23:07,239
Yeah. Thank you for the platform to

785
00:23:07,240 --> 00:23:09,429
share that. I've never shared that

786
00:23:09,430 --> 00:23:11,739
on a podcast or speaking

787
00:23:11,740 --> 00:23:12,909
anywhere. So thank you for the

788
00:23:12,910 --> 00:23:13,779
platform.

789
00:23:13,780 --> 00:23:16,210
Well, listen, I think sometimes.

790
00:23:18,100 --> 00:23:19,929
It certainly happens to us

791
00:23:19,930 --> 00:23:20,979
at keeping current matters in a

792
00:23:20,980 --> 00:23:22,929
different way, but in for teams

793
00:23:22,930 --> 00:23:24,999
and folks in your seat too.

794
00:23:25,000 --> 00:23:26,619
We get so busy doing what we're

795
00:23:26,620 --> 00:23:28,239
doing, we forget about that.

796
00:23:28,240 --> 00:23:29,259
We forget about the impact, you

797
00:23:29,260 --> 00:23:31,029
know? I try to mention that every

798
00:23:31,030 --> 00:23:32,859
time we do a podcast or if I'm

799
00:23:32,860 --> 00:23:34,839
doing something when, you know, when

800
00:23:34,840 --> 00:23:36,699
you come here for your 20th

801
00:23:36,700 --> 00:23:38,589
20 year celebration Treasure, you

802
00:23:38,590 --> 00:23:39,789
bring a whole team.

803
00:23:39,790 --> 00:23:41,829
There's a wall here at keeping

804
00:23:41,830 --> 00:23:43,389
current matters that we believe says

805
00:23:43,390 --> 00:23:45,039
we believe. Every family should feel

806
00:23:45,040 --> 00:23:46,329
confident when buying and selling a

807
00:23:46,330 --> 00:23:47,439
home.

808
00:23:47,440 --> 00:23:49,389
And that's what drives what we

809
00:23:49,390 --> 00:23:50,390
do.

810
00:23:50,950 --> 00:23:52,779
You know, your team is well,

811
00:23:52,780 --> 00:23:54,069
driving to say, hey, we want to take

812
00:23:54,070 --> 00:23:55,659
the best care and educate and help

813
00:23:55,660 --> 00:23:58,179
people, you know,

814
00:23:58,180 --> 00:24:00,069
achieve the dream of homeownership

815
00:24:00,070 --> 00:24:01,269
and make a difference in their lives

816
00:24:01,270 --> 00:24:03,099
financially and personally, in the

817
00:24:03,100 --> 00:24:04,749
intangible ways and all the all the

818
00:24:04,750 --> 00:24:05,769
things that you've shared.

819
00:24:06,850 --> 00:24:08,019
That's amazing.

820
00:24:08,020 --> 00:24:09,669
And I just I'm grateful for you

821
00:24:09,670 --> 00:24:10,899
sharing it. Great for your for your

822
00:24:10,900 --> 00:24:13,069
team and doing it and making

823
00:24:13,070 --> 00:24:13,929
an impact in the world.

824
00:24:13,930 --> 00:24:15,969
Anytime you can do what you love and

825
00:24:15,970 --> 00:24:17,469
make an impact in the world and do

826
00:24:17,470 --> 00:24:18,579
it with people you love, that's a

827
00:24:18,580 --> 00:24:19,569
special thing.

828
00:24:19,570 --> 00:24:20,799
Absolutely.

829
00:24:20,800 --> 00:24:22,899
And you know, this obviously

830
00:24:22,900 --> 00:24:24,879
is the Keeping Current Matters

831
00:24:24,880 --> 00:24:25,989
podcast.

832
00:24:25,990 --> 00:24:28,569
Yeah. But you know, we use

833
00:24:28,570 --> 00:24:31,479
and have been long time subscribers

834
00:24:31,480 --> 00:24:32,769
of Keeping Current Matters.

835
00:24:32,770 --> 00:24:35,109
And that is one of our main

836
00:24:35,110 --> 00:24:37,449
value ads that we use

837
00:24:37,450 --> 00:24:39,309
to tell people where they're at

838
00:24:39,310 --> 00:24:41,439
and make them feel informed and

839
00:24:41,440 --> 00:24:43,149
make it so that it's easy for us to

840
00:24:43,150 --> 00:24:45,189
understand and to be able to

841
00:24:45,190 --> 00:24:47,109
deliver it to people in a way that

842
00:24:47,110 --> 00:24:49,149
they understand as well.

843
00:24:49,150 --> 00:24:50,689
Yeah, I appreciate you sharing that.

844
00:24:50,690 --> 00:24:52,749
It's not, you know, on the podcast,

845
00:24:52,750 --> 00:24:54,009
like we don't have to do an

846
00:24:54,010 --> 00:24:55,629
infomercial or whatever, but

847
00:24:55,630 --> 00:24:57,069
whatever you say on the great things

848
00:24:57,070 --> 00:24:58,065
about KCM.

849
00:24:58,066 --> 00:24:59,066
I wasn't even paid for this.

850
00:25:00,550 --> 00:25:02,529
Most real estate agents know what's

851
00:25:02,530 --> 00:25:03,489
happening.

852
00:25:03,490 --> 00:25:05,349
Good agents understand

853
00:25:05,350 --> 00:25:07,209
what's happening, but great

854
00:25:07,210 --> 00:25:09,339
agents, they can explain

855
00:25:09,340 --> 00:25:11,169
what's happening at

856
00:25:11,170 --> 00:25:12,399
keeping current matters.

857
00:25:12,400 --> 00:25:14,619
We help real estate agents become

858
00:25:14,620 --> 00:25:17,019
experts with market insights

859
00:25:17,020 --> 00:25:18,399
and marketing tools.

860
00:25:18,400 --> 00:25:20,439
You'll not only stand out,

861
00:25:20,440 --> 00:25:23,199
you'll thrive in any market.

862
00:25:23,200 --> 00:25:24,699
Keeping Current Matters.

863
00:25:24,700 --> 00:25:26,049
Be the expert.

864
00:25:28,000 --> 00:25:30,639
Let's shift maybe to this market.

865
00:25:30,640 --> 00:25:32,799
And what are things?

866
00:25:32,800 --> 00:25:33,579
Because I want to go back to

867
00:25:33,580 --> 00:25:34,509
something you said.

868
00:25:34,510 --> 00:25:35,439
You said, hey, there are things that

869
00:25:35,440 --> 00:25:37,029
we need to be doing right now that

870
00:25:37,030 --> 00:25:38,979
we did, maybe did two, three,

871
00:25:38,980 --> 00:25:40,779
five years ago that we got out of

872
00:25:40,780 --> 00:25:42,669
the habit of doing a piece of

873
00:25:42,670 --> 00:25:43,779
that is education.

874
00:25:43,780 --> 00:25:45,699
So what are the things right

875
00:25:45,700 --> 00:25:47,499
now that your team is doing relative

876
00:25:47,500 --> 00:25:49,779
to the business to address

877
00:25:49,780 --> 00:25:51,729
issues in the market

878
00:25:51,730 --> 00:25:53,799
and educate people on, should

879
00:25:53,800 --> 00:25:55,719
I buy a home right now, or are

880
00:25:55,720 --> 00:25:57,099
there specific things that you can

881
00:25:57,100 --> 00:25:59,079
share with, with

882
00:25:59,080 --> 00:26:00,489
folks listening right now?

883
00:26:00,490 --> 00:26:01,749
To say, hey, this is what we're

884
00:26:01,750 --> 00:26:03,699
doing, and it's making an impact

885
00:26:03,700 --> 00:26:06,159
and it's making a difference in, in,

886
00:26:06,160 --> 00:26:08,289
in our team and in our business.

887
00:26:08,290 --> 00:26:10,449
I would say for our clients, it's

888
00:26:10,450 --> 00:26:11,739
our social media.

889
00:26:13,600 --> 00:26:16,089
Again, we use real talk,

890
00:26:16,090 --> 00:26:17,259
which has been great.

891
00:26:17,260 --> 00:26:19,449
It's super simple.

892
00:26:19,450 --> 00:26:21,699
Again, this isn't an infomercial,

893
00:26:21,700 --> 00:26:23,589
but it is a value add that we use

894
00:26:23,590 --> 00:26:25,899
for our clients, for our team,

895
00:26:25,900 --> 00:26:27,489
to give them things that's easy to

896
00:26:27,490 --> 00:26:28,490
use.

897
00:26:28,990 --> 00:26:30,909
I would also say leaning

898
00:26:30,910 --> 00:26:32,919
into that a little bit more is we've

899
00:26:32,920 --> 00:26:34,959
started this year, leaning

900
00:26:34,960 --> 00:26:36,999
into like we had this situation,

901
00:26:37,000 --> 00:26:38,349
obviously without disclosing

902
00:26:38,350 --> 00:26:40,479
people's personal information,

903
00:26:40,480 --> 00:26:41,739
anything about them.

904
00:26:41,740 --> 00:26:43,539
But we've been leaning into this was

905
00:26:43,540 --> 00:26:44,949
the problem and this is how we

906
00:26:44,950 --> 00:26:46,929
solved it, because people

907
00:26:46,930 --> 00:26:48,789
need to know the value

908
00:26:48,790 --> 00:26:50,229
of what we do.

909
00:26:50,230 --> 00:26:52,059
And I think sometimes

910
00:26:52,060 --> 00:26:53,649
there's a lot of glitz and there's a

911
00:26:53,650 --> 00:26:55,299
lot of glam.

912
00:26:55,300 --> 00:26:57,849
And 99%

913
00:26:57,850 --> 00:27:00,279
of the realtors across this country

914
00:27:00,280 --> 00:27:01,939
are not doing it like that.

915
00:27:01,940 --> 00:27:04,029
Sure. You know, they're not

916
00:27:04,030 --> 00:27:05,649
just leaning into social media,

917
00:27:05,650 --> 00:27:07,599
they're not leaning into TV

918
00:27:07,600 --> 00:27:09,549
shows to production, to things like

919
00:27:09,550 --> 00:27:11,469
that. There's a lot of hard work

920
00:27:11,470 --> 00:27:13,449
that goes through just the number

921
00:27:13,450 --> 00:27:15,399
of people that when someone

922
00:27:15,400 --> 00:27:17,229
buys or sells a home, the

923
00:27:17,230 --> 00:27:18,609
number of people that are also

924
00:27:18,610 --> 00:27:20,259
employed.

925
00:27:20,260 --> 00:27:22,239
By the peace of that transaction

926
00:27:22,240 --> 00:27:24,129
is something that I think is fallen

927
00:27:24,130 --> 00:27:25,749
off the radar.

928
00:27:25,750 --> 00:27:28,179
And we've really prided ourselves

929
00:27:28,180 --> 00:27:30,129
in our clients saying, well,

930
00:27:30,130 --> 00:27:31,389
that was so easy.

931
00:27:31,390 --> 00:27:33,189
Like you, you that was so easy.

932
00:27:33,190 --> 00:27:35,019
And I'm like, oh, how well,

933
00:27:35,020 --> 00:27:36,729
you actually really knew, right?

934
00:27:36,730 --> 00:27:38,109
Of course we keep them informed, but

935
00:27:38,110 --> 00:27:39,279
there's some things that we're like,

936
00:27:39,280 --> 00:27:40,119
this is our job.

937
00:27:40,120 --> 00:27:41,739
Like we just handle these.

938
00:27:41,740 --> 00:27:43,419
So we've been taking it and saying

939
00:27:43,420 --> 00:27:45,099
like, here's someone's real

940
00:27:45,100 --> 00:27:47,049
solution, here's how we solved

941
00:27:47,050 --> 00:27:48,909
it, here's the impact that it made

942
00:27:48,910 --> 00:27:49,779
for them.

943
00:27:49,780 --> 00:27:52,209
Right. And I think that consumers

944
00:27:52,210 --> 00:27:54,219
really need to know

945
00:27:54,220 --> 00:27:56,379
that who you hire

946
00:27:56,380 --> 00:27:58,029
to represent you in your biggest

947
00:27:58,030 --> 00:28:00,129
financial transaction,

948
00:28:00,130 --> 00:28:03,399
probably in their lives, it matters.

949
00:28:03,400 --> 00:28:04,989
And making sure that people are good

950
00:28:04,990 --> 00:28:06,609
stewards of that matters.

951
00:28:06,610 --> 00:28:07,809
And I think that's something that

952
00:28:07,810 --> 00:28:09,639
our messaging throughout

953
00:28:09,640 --> 00:28:11,619
2024 on social

954
00:28:11,620 --> 00:28:13,629
media and how

955
00:28:13,630 --> 00:28:15,529
we show up for people and

956
00:28:15,530 --> 00:28:16,959
in our marketing things and all that

957
00:28:16,960 --> 00:28:19,029
we do, is going to be about that

958
00:28:19,030 --> 00:28:20,109
specifically.

959
00:28:20,110 --> 00:28:21,969
Yeah. And that's in just to

960
00:28:21,970 --> 00:28:23,649
summarize that, that's sort of a

961
00:28:23,650 --> 00:28:25,659
case study type approach.

962
00:28:25,660 --> 00:28:27,669
Right? We had this situation here

963
00:28:27,670 --> 00:28:28,749
was how we solved it.

964
00:28:28,750 --> 00:28:30,489
Here was the impact or here's how

965
00:28:30,490 --> 00:28:31,419
that that came out.

966
00:28:31,420 --> 00:28:33,279
You got such a good a good point.

967
00:28:33,280 --> 00:28:34,539
What when you think about the market

968
00:28:34,540 --> 00:28:36,489
there in Colorado Springs, how is

969
00:28:36,490 --> 00:28:37,490
the market there?

970
00:28:39,060 --> 00:28:41,219
So the market here is

971
00:28:41,220 --> 00:28:43,319
really good.

972
00:28:43,320 --> 00:28:45,389
We're kind of insulated from a lot

973
00:28:45,390 --> 00:28:46,829
of other parts of the country

974
00:28:46,830 --> 00:28:48,869
because we have,

975
00:28:48,870 --> 00:28:51,059
six military installations

976
00:28:51,060 --> 00:28:52,589
right here in Colorado Springs.

977
00:28:52,590 --> 00:28:54,149
So that does keep us a little bit

978
00:28:54,150 --> 00:28:55,859
insulated from what's going on,

979
00:28:55,860 --> 00:28:57,419
because people are always coming in

980
00:28:57,420 --> 00:28:58,589
and coming out.

981
00:28:58,590 --> 00:29:00,359
But where the caveat comes into that

982
00:29:00,360 --> 00:29:01,859
is sometimes it's not right for them

983
00:29:01,860 --> 00:29:03,089
to buy.

984
00:29:03,090 --> 00:29:04,799
Sometimes they're only here for a

985
00:29:04,800 --> 00:29:06,389
minute and it doesn't make financial

986
00:29:06,390 --> 00:29:07,979
sense, or they don't ever want to be

987
00:29:07,980 --> 00:29:09,149
a landlord.

988
00:29:09,150 --> 00:29:11,129
And with the new laws changing here

989
00:29:11,130 --> 00:29:12,130
in Colorado in the end of

990
00:29:13,140 --> 00:29:15,119
2023 2024,

991
00:29:15,120 --> 00:29:16,439
sometimes it doesn't make sense to

992
00:29:16,440 --> 00:29:18,029
be a landlord for people.

993
00:29:18,030 --> 00:29:20,069
So looking at all of that is really

994
00:29:20,070 --> 00:29:21,329
important.

995
00:29:21,330 --> 00:29:23,039
The way that our team is really

996
00:29:23,040 --> 00:29:25,169
diving in is making

997
00:29:25,170 --> 00:29:26,999
sure that we're

998
00:29:27,000 --> 00:29:29,849
really focused in on the basics.

999
00:29:29,850 --> 00:29:30,899
We're really leaning into the

1000
00:29:30,900 --> 00:29:32,939
basics, which people

1001
00:29:32,940 --> 00:29:34,199
are going to say, oh, I know about

1002
00:29:34,200 --> 00:29:35,369
all of those. But it's like.

1003
00:29:36,490 --> 00:29:38,589
You know. Are you

1004
00:29:38,590 --> 00:29:40,119
making your contacts?

1005
00:29:40,120 --> 00:29:41,709
And are you showing up with items of

1006
00:29:41,710 --> 00:29:43,359
value ? if you don't have items of

1007
00:29:43,360 --> 00:29:45,129
value, here's a list of items of

1008
00:29:45,130 --> 00:29:46,419
value that you can give and

1009
00:29:46,420 --> 00:29:47,949
customize for where your clients are

1010
00:29:47,950 --> 00:29:49,029
at.

1011
00:29:49,030 --> 00:29:50,529
To make sure that you know if

1012
00:29:50,530 --> 00:29:51,579
they're looking at this, you're

1013
00:29:51,580 --> 00:29:52,809
setting them what they're looking

1014
00:29:52,810 --> 00:29:54,129
for, right?

1015
00:29:54,130 --> 00:29:55,989
So the way that we do that is

1016
00:29:55,990 --> 00:29:57,309
whenever we make contact with

1017
00:29:57,310 --> 00:29:59,199
someone and they tell us x, y,

1018
00:29:59,200 --> 00:30:01,179
z, we're always sending a follow

1019
00:30:01,180 --> 00:30:03,009
up on that appointment so

1020
00:30:03,010 --> 00:30:04,539
they know when they're going to hear

1021
00:30:04,540 --> 00:30:05,540
from us again.

1022
00:30:06,340 --> 00:30:07,959
And the other thing that we've

1023
00:30:07,960 --> 00:30:09,759
really been leaning into, which is

1024
00:30:09,760 --> 00:30:11,349
going to be super shocking and so

1025
00:30:11,350 --> 00:30:13,239
basic, is we're doing what we

1026
00:30:13,240 --> 00:30:14,240
say we're going to do.

1027
00:30:15,430 --> 00:30:17,109
I know it sounds so basic.

1028
00:30:18,370 --> 00:30:19,389
There's some other things we're

1029
00:30:19,390 --> 00:30:20,199
leaning into.

1030
00:30:20,200 --> 00:30:22,149
So we're really leaning into

1031
00:30:22,150 --> 00:30:24,009
off market properties.

1032
00:30:24,010 --> 00:30:24,909
Okay.

1033
00:30:24,910 --> 00:30:26,379
So we're leaning into off market

1034
00:30:26,380 --> 00:30:28,239
properties because on our team

1035
00:30:28,240 --> 00:30:30,099
of 15 everybody goes

1036
00:30:30,100 --> 00:30:31,359
on appointments.

1037
00:30:31,360 --> 00:30:33,339
Not all of them are ready right now

1038
00:30:33,340 --> 00:30:34,449
to sell their home. But they'll be

1039
00:30:34,450 --> 00:30:36,219
ready in three months six months,

1040
00:30:36,220 --> 00:30:37,479
nine months a year.

1041
00:30:37,480 --> 00:30:39,309
We're adding them into a database

1042
00:30:39,310 --> 00:30:40,869
so that when someone comes along and

1043
00:30:40,870 --> 00:30:42,039
they're like, oh my gosh, I'm

1044
00:30:42,040 --> 00:30:44,469
looking for this specific house.

1045
00:30:44,470 --> 00:30:46,329
We have a list of potential off

1046
00:30:46,330 --> 00:30:48,279
market properties so that we can

1047
00:30:48,280 --> 00:30:49,989
really lean into our value as

1048
00:30:49,990 --> 00:30:51,309
realtors this year, and we're not

1049
00:30:51,310 --> 00:30:53,199
relying on online

1050
00:30:53,200 --> 00:30:55,179
resources or the MLS of where

1051
00:30:55,180 --> 00:30:56,649
you're only going to be able to find

1052
00:30:56,650 --> 00:30:58,029
homes.

1053
00:30:58,030 --> 00:30:59,370
Right. Also not afraid to doorknock.

1054
00:31:01,560 --> 00:31:02,459
That's awesome.

1055
00:31:02,460 --> 00:31:03,539
Yeah. How often are you?

1056
00:31:03,540 --> 00:31:05,249
How often is your team doing that?

1057
00:31:05,250 --> 00:31:06,989
Well, obviously ours is a little bit

1058
00:31:06,990 --> 00:31:08,789
weather dependent on what's going

1059
00:31:08,790 --> 00:31:11,099
on, but we are doorknocking

1060
00:31:11,100 --> 00:31:12,569
based off what someone is looking

1061
00:31:12,570 --> 00:31:13,379
for.

1062
00:31:13,380 --> 00:31:14,699
And another thing that we're doing

1063
00:31:14,700 --> 00:31:16,289
is we're also doorknocking during

1064
00:31:16,290 --> 00:31:17,290
the inspection.

1065
00:31:18,320 --> 00:31:20,299
Because we want people to know their

1066
00:31:20,300 --> 00:31:21,859
neighbors if we can, during the

1067
00:31:21,860 --> 00:31:23,569
inspection and if they answer.

1068
00:31:23,570 --> 00:31:24,829
And we also want to know what the

1069
00:31:24,830 --> 00:31:26,389
neighbors are going to say before

1070
00:31:26,390 --> 00:31:28,199
the day of closing.

1071
00:31:28,200 --> 00:31:29,249
Right.

1072
00:31:29,250 --> 00:31:30,509
That's interesting.

1073
00:31:30,510 --> 00:31:32,099
Which is an important thing to do,

1074
00:31:32,100 --> 00:31:33,119
because the minute you meet, your

1075
00:31:33,120 --> 00:31:35,459
neighbors are like, oh my gosh.

1076
00:31:35,460 --> 00:31:37,469
Do you know what happened down

1077
00:31:37,470 --> 00:31:39,479
the street or in this home

1078
00:31:39,480 --> 00:31:40,679
or whatever?

1079
00:31:40,680 --> 00:31:41,609
One of them.

1080
00:31:41,610 --> 00:31:42,929
The reason why we started this is

1081
00:31:42,930 --> 00:31:45,179
because one of our buyers

1082
00:31:45,180 --> 00:31:46,769
bought a house.

1083
00:31:46,770 --> 00:31:48,029
They were moving in, and the

1084
00:31:48,030 --> 00:31:49,949
neighbor said, oh my gosh, I'm

1085
00:31:49,950 --> 00:31:51,449
so surprised this house sold so

1086
00:31:51,450 --> 00:31:52,529
quickly.

1087
00:31:52,530 --> 00:31:53,819
And the buyers are like, why we love

1088
00:31:53,820 --> 00:31:54,869
this house. And they said, well,

1089
00:31:54,870 --> 00:31:56,939
these front steps are very

1090
00:31:56,940 --> 00:31:58,799
slippery, and so many

1091
00:31:58,800 --> 00:32:00,389
people have fallen down these front

1092
00:32:00,390 --> 00:32:02,009
steps and gotten hurt that we're

1093
00:32:02,010 --> 00:32:02,909
visiting.

1094
00:32:02,910 --> 00:32:04,289
The owners have fallen down them.

1095
00:32:04,290 --> 00:32:05,640
They get so slippery.

1096
00:32:06,710 --> 00:32:08,839
Wow. Never disclosed.

1097
00:32:08,840 --> 00:32:09,840
Wow.

1098
00:32:10,580 --> 00:32:12,229
So had we known that during the

1099
00:32:12,230 --> 00:32:13,909
inspection timeline we could have

1100
00:32:13,910 --> 00:32:15,079
addressed it.

1101
00:32:15,080 --> 00:32:16,939
We we came up with a great solution

1102
00:32:16,940 --> 00:32:19,279
that worked out well for everybody.

1103
00:32:19,280 --> 00:32:20,569
Because we always want things to be

1104
00:32:20,570 --> 00:32:21,889
a win win.

1105
00:32:21,890 --> 00:32:23,239
But if we had known that up front,

1106
00:32:23,240 --> 00:32:24,319
we could have done things a little

1107
00:32:24,320 --> 00:32:25,699
bit different.

1108
00:32:25,700 --> 00:32:26,929
That's amazing.

1109
00:32:26,930 --> 00:32:28,039
Yeah, I hear that.

1110
00:32:28,040 --> 00:32:29,209
I think I think having those

1111
00:32:29,210 --> 00:32:31,039
conversations and talking

1112
00:32:31,040 --> 00:32:32,239
to people. Right.

1113
00:32:32,240 --> 00:32:34,999
It does kind of double ended or,

1114
00:32:35,000 --> 00:32:36,229
double goal.

1115
00:32:36,230 --> 00:32:38,059
What do you as you look forward

1116
00:32:38,060 --> 00:32:39,079
into 2024?

1117
00:32:39,080 --> 00:32:41,420
We're here end of January.

1118
00:32:42,470 --> 00:32:43,699
What do you see?

1119
00:32:43,700 --> 00:32:45,199
What are you doing differently,

1120
00:32:45,200 --> 00:32:47,329
coaching your team or even coaching

1121
00:32:47,330 --> 00:32:49,309
agents that you coach?

1122
00:32:50,570 --> 00:32:52,399
About what it's going

1123
00:32:52,400 --> 00:32:54,169
to take to win in this market.

1124
00:32:54,170 --> 00:32:56,029
What what are you doing to sort of

1125
00:32:56,030 --> 00:32:57,030
guide people forward there.

1126
00:32:58,100 --> 00:32:59,389
The first thing it's going to take

1127
00:32:59,390 --> 00:33:00,649
as a coach.

1128
00:33:00,650 --> 00:33:02,089
And I think some people listening to

1129
00:33:02,090 --> 00:33:03,649
this don't have a coach.

1130
00:33:03,650 --> 00:33:05,119
Yeah, I didn't start off having a

1131
00:33:05,120 --> 00:33:05,929
coach.

1132
00:33:05,930 --> 00:33:07,699
I've obviously been coached by Tom

1133
00:33:07,700 --> 00:33:09,979
Perry for over a decade.

1134
00:33:09,980 --> 00:33:11,149
I wouldn't go anywhere else.

1135
00:33:11,150 --> 00:33:12,349
There's obviously a lot of great

1136
00:33:12,350 --> 00:33:14,539
coaches out there and different

1137
00:33:14,540 --> 00:33:16,249
coaches meet people, you know where

1138
00:33:16,250 --> 00:33:18,229
they're at. But before that, I had

1139
00:33:18,230 --> 00:33:19,849
a peer accountability group.

1140
00:33:19,850 --> 00:33:21,589
I had masterminds that I was in

1141
00:33:21,590 --> 00:33:22,819
before it was a thing.

1142
00:33:22,820 --> 00:33:24,049
So I would say someone that's going

1143
00:33:24,050 --> 00:33:25,609
to keep you accountable to your

1144
00:33:25,610 --> 00:33:27,739
goals. It isn't selling.

1145
00:33:27,740 --> 00:33:28,969
A lot of people are like, well, I

1146
00:33:28,970 --> 00:33:30,289
don't want to have a team.

1147
00:33:30,290 --> 00:33:31,759
Great. You don't have to.

1148
00:33:31,760 --> 00:33:33,649
But even by being a solo agent,

1149
00:33:33,650 --> 00:33:35,059
you're still a team.

1150
00:33:35,060 --> 00:33:36,499
You're still surrounded by your

1151
00:33:36,500 --> 00:33:38,329
vendors or you're right by your

1152
00:33:38,330 --> 00:33:40,069
people. So you still have a team of

1153
00:33:40,070 --> 00:33:41,899
some sort. It's just, do you want

1154
00:33:41,900 --> 00:33:43,729
to have other agents that you work

1155
00:33:43,730 --> 00:33:45,199
alongside with?

1156
00:33:45,200 --> 00:33:47,059
So I think that being said.

1157
00:33:48,230 --> 00:33:50,089
I think that the way that

1158
00:33:50,090 --> 00:33:51,919
I'm coaching them, it's

1159
00:33:51,920 --> 00:33:53,299
somebody that's going to hold you

1160
00:33:53,300 --> 00:33:55,339
accountable of some sort, whatever

1161
00:33:55,340 --> 00:33:56,179
that looks like.

1162
00:33:56,180 --> 00:33:58,309
My number one is get a coach.

1163
00:33:58,310 --> 00:34:00,259
Number two, I would say figure out

1164
00:34:00,260 --> 00:34:01,849
what your goals are and actually do

1165
00:34:01,850 --> 00:34:03,379
a business plan.

1166
00:34:03,380 --> 00:34:04,939
So many people don't do a business

1167
00:34:04,940 --> 00:34:06,169
plan. And this is an actual

1168
00:34:06,170 --> 00:34:07,279
business.

1169
00:34:07,280 --> 00:34:09,259
So doing a business plan and

1170
00:34:09,260 --> 00:34:11,329
then what we're doing to help people

1171
00:34:11,330 --> 00:34:13,488
win as we're breaking it down by

1172
00:34:13,489 --> 00:34:15,138
what do they want to do over 12

1173
00:34:15,139 --> 00:34:15,948
months.

1174
00:34:15,949 --> 00:34:17,388
And then how do we build in the

1175
00:34:17,389 --> 00:34:18,678
seasonality around that.

1176
00:34:18,679 --> 00:34:20,388
And then how do we break it down

1177
00:34:20,389 --> 00:34:22,279
into 12 weeks?

1178
00:34:22,280 --> 00:34:24,138
And then from there, how do we break

1179
00:34:24,139 --> 00:34:25,579
it down into what they want to do

1180
00:34:25,580 --> 00:34:27,198
every single day?

1181
00:34:27,199 --> 00:34:28,939
For most people, it's getting to

1182
00:34:28,940 --> 00:34:30,829
make ten contacts a day is

1183
00:34:30,830 --> 00:34:32,689
pretty much the standard rule of

1184
00:34:32,690 --> 00:34:33,529
thumb.

1185
00:34:33,530 --> 00:34:34,488
So that does that.

1186
00:34:34,489 --> 00:34:35,629
Let me ask you some of is that ten

1187
00:34:35,630 --> 00:34:36,499
phone calls.

1188
00:34:36,500 --> 00:34:37,760
How would you define the ten?

1189
00:34:38,810 --> 00:34:40,849
Oh well I define

1190
00:34:40,850 --> 00:34:43,039
it is ten phone calls

1191
00:34:43,040 --> 00:34:45,259
with okay, ten double sided

1192
00:34:45,260 --> 00:34:47,269
communication about real estate.

1193
00:34:47,270 --> 00:34:48,499
Okay.

1194
00:34:48,500 --> 00:34:50,509
Now sometimes it's a text because,

1195
00:34:50,510 --> 00:34:51,979
you know, obviously some people want

1196
00:34:51,980 --> 00:34:53,329
a text, but it's two way

1197
00:34:53,330 --> 00:34:55,158
conversation about real

1198
00:34:55,159 --> 00:34:56,079
estate.

1199
00:34:56,080 --> 00:34:58,099
I have left ten voicemails.

1200
00:34:58,100 --> 00:34:59,929
It's not I left ten voicemails.

1201
00:34:59,930 --> 00:35:02,209
It's not I send ten text messages,

1202
00:35:02,210 --> 00:35:04,429
but nobody's sent out anything.

1203
00:35:04,430 --> 00:35:06,049
And it's been specific about the

1204
00:35:06,050 --> 00:35:08,029
message. And our messaging this

1205
00:35:08,030 --> 00:35:09,439
year is if you're going to talk

1206
00:35:09,440 --> 00:35:10,909
about real estate, talk about real

1207
00:35:10,910 --> 00:35:12,259
estate, and if you're going to talk

1208
00:35:12,260 --> 00:35:13,699
about something personal, talk about

1209
00:35:13,700 --> 00:35:15,229
something personal.

1210
00:35:15,230 --> 00:35:16,579
Because what you don't want to do,

1211
00:35:16,580 --> 00:35:18,409
in my opinion, is kind of bait and

1212
00:35:18,410 --> 00:35:20,299
switch. People where you call

1213
00:35:20,300 --> 00:35:22,189
them, they think you're being, you

1214
00:35:22,190 --> 00:35:22,969
know, friendly, and then you're

1215
00:35:22,970 --> 00:35:24,589
like, oh, by the way, you know?

1216
00:35:24,590 --> 00:35:25,909
And then they're like, oh, this is a

1217
00:35:25,910 --> 00:35:26,929
sales call.

1218
00:35:26,930 --> 00:35:29,419
Oh, I didn't quite realize that.

1219
00:35:29,420 --> 00:35:31,399
So I think it's just really getting

1220
00:35:31,400 --> 00:35:32,689
to the point of like what the

1221
00:35:32,690 --> 00:35:34,519
purpose is for the call

1222
00:35:34,520 --> 00:35:36,139
and being really intentional about

1223
00:35:36,140 --> 00:35:38,119
it and mixing it up, like not having

1224
00:35:38,120 --> 00:35:40,219
every time be a business call.

1225
00:35:40,220 --> 00:35:41,629
But I think this year it's really

1226
00:35:41,630 --> 00:35:42,409
being intentional.

1227
00:35:42,410 --> 00:35:44,809
Like for our vendors this year,

1228
00:35:44,810 --> 00:35:46,819
we are getting ready to have

1229
00:35:46,820 --> 00:35:48,199
a vendor luncheon to thank our

1230
00:35:48,200 --> 00:35:50,089
vendors for standing by

1231
00:35:50,090 --> 00:35:51,349
us and taking great care of our

1232
00:35:51,350 --> 00:35:53,089
clients as well.

1233
00:35:53,090 --> 00:35:55,129
And we're also going to ask them

1234
00:35:55,130 --> 00:35:56,809
how we can support them and their

1235
00:35:56,810 --> 00:35:58,249
business. This year.

1236
00:35:58,250 --> 00:36:00,379
We're going to write that down.

1237
00:36:00,380 --> 00:36:01,249
Beginning of next year.

1238
00:36:01,250 --> 00:36:02,479
We're going to say, this is what you

1239
00:36:02,480 --> 00:36:03,589
asked us to do.

1240
00:36:03,590 --> 00:36:04,699
This is how we showed up.

1241
00:36:04,700 --> 00:36:06,649
So we have accountability for that.

1242
00:36:06,650 --> 00:36:08,599
And then we're going to ask them

1243
00:36:08,600 --> 00:36:10,529
to provide us with 1 or

1244
00:36:10,530 --> 00:36:13,129
2 referrals for the year.

1245
00:36:13,130 --> 00:36:14,539
We're not asking for all their

1246
00:36:14,540 --> 00:36:15,829
business. We're not saying it's an

1247
00:36:15,830 --> 00:36:17,389
all or nothing thing, because we

1248
00:36:17,390 --> 00:36:19,249
want other agents in our market to

1249
00:36:19,250 --> 00:36:21,169
win as well, and we want to have the

1250
00:36:21,170 --> 00:36:22,669
abundance mindset.

1251
00:36:22,670 --> 00:36:23,929
So we're like, we know you work with

1252
00:36:23,930 --> 00:36:26,359
other great realtors refer them to,

1253
00:36:26,360 --> 00:36:27,999
but if we could count on you for 1

1254
00:36:28,000 --> 00:36:29,570
to 2 referrals for the year,

1255
00:36:30,680 --> 00:36:31,519
that would be great.

1256
00:36:31,520 --> 00:36:33,379
And that alone is a strategy that

1257
00:36:33,380 --> 00:36:35,089
will help agents when across the

1258
00:36:35,090 --> 00:36:37,639
country is just like saying,

1259
00:36:37,640 --> 00:36:39,469
I work with this great vendor, you

1260
00:36:39,470 --> 00:36:40,879
know, my home inspector.

1261
00:36:40,880 --> 00:36:42,649
Hey, can you just be top of mind if

1262
00:36:42,650 --> 00:36:44,389
you come across anybody, could you

1263
00:36:44,390 --> 00:36:46,579
give them my name and number?

1264
00:36:46,580 --> 00:36:48,439
And when you do that, or can you

1265
00:36:48,440 --> 00:36:50,329
ask them if I can contact them?

1266
00:36:50,330 --> 00:36:52,429
If you come across anybody,

1267
00:36:52,430 --> 00:36:54,949
just it's just staying top of mind.

1268
00:36:54,950 --> 00:36:56,839
And it's really like

1269
00:36:56,840 --> 00:36:58,729
being clear on I

1270
00:36:58,730 --> 00:37:01,189
want to sell to 12 families.

1271
00:37:01,190 --> 00:37:02,839
What are my lead pillars that I'm

1272
00:37:02,840 --> 00:37:04,279
going to do? And how am I going to

1273
00:37:04,280 --> 00:37:06,679
go deep on those lead pillars.

1274
00:37:06,680 --> 00:37:08,539
So it's not having 47

1275
00:37:08,540 --> 00:37:10,459
lead pillars. It's really having,

1276
00:37:10,460 --> 00:37:12,499
in my opinion, 4 to 6

1277
00:37:12,500 --> 00:37:14,359
and going really deep into

1278
00:37:14,360 --> 00:37:15,769
those to make sure you're really

1279
00:37:15,770 --> 00:37:17,599
maximizing everything.

1280
00:37:17,600 --> 00:37:19,459
And I would also say

1281
00:37:19,460 --> 00:37:21,469
not buying the shiny stuff.

1282
00:37:22,480 --> 00:37:24,399
Like we're all guilty of it.

1283
00:37:24,400 --> 00:37:25,689
You think a couple people did that

1284
00:37:25,690 --> 00:37:27,249
in the last couple of years?

1285
00:37:27,250 --> 00:37:28,570
I mean, I did.

1286
00:37:31,150 --> 00:37:32,649
You know, it's like, really when you

1287
00:37:32,650 --> 00:37:34,179
go to conferences or when you hear

1288
00:37:34,180 --> 00:37:35,409
things or when you're like, oh my

1289
00:37:35,410 --> 00:37:36,909
gosh, this person using this and

1290
00:37:36,910 --> 00:37:39,489
that, not having FOMO.

1291
00:37:39,490 --> 00:37:41,409
Yeah. Oh my gosh, I need to be doing

1292
00:37:41,410 --> 00:37:42,369
that as well.

1293
00:37:42,370 --> 00:37:44,529
It's like keeping your expenses

1294
00:37:44,530 --> 00:37:45,309
low.

1295
00:37:45,310 --> 00:37:47,289
Staying true, actually looking at

1296
00:37:47,290 --> 00:37:49,119
them and making sure that

1297
00:37:49,120 --> 00:37:50,649
you're setting money aside for your

1298
00:37:50,650 --> 00:37:51,929
taxes.

1299
00:37:51,930 --> 00:37:52,959
You're right. That's where people

1300
00:37:52,960 --> 00:37:54,729
get hung up on the most is, you

1301
00:37:54,730 --> 00:37:56,769
know, the tax bill.

1302
00:37:56,770 --> 00:37:58,029
Right?

1303
00:37:58,030 --> 00:37:59,409
Yeah. No, I hear you.

1304
00:37:59,410 --> 00:38:01,059
It's practical things.

1305
00:38:01,060 --> 00:38:02,079
How many?

1306
00:38:02,080 --> 00:38:03,459
You know, when you talk about

1307
00:38:03,460 --> 00:38:05,979
talking to your appraiser

1308
00:38:05,980 --> 00:38:07,869
and lender and title rep,

1309
00:38:07,870 --> 00:38:09,549
whoever it is, and saying, hey, 1 to

1310
00:38:09,550 --> 00:38:10,599
2 deals.

1311
00:38:10,600 --> 00:38:11,709
How many agents do you think are

1312
00:38:11,710 --> 00:38:12,579
doing that?

1313
00:38:12,580 --> 00:38:13,749
Because I think there's a lot that

1314
00:38:13,750 --> 00:38:14,949
are like, have the conversation.

1315
00:38:14,950 --> 00:38:16,059
Like, if I'm going to refer you

1316
00:38:16,060 --> 00:38:17,439
deals, you got to refer me deals,

1317
00:38:17,440 --> 00:38:18,249
you know what I mean? It's almost

1318
00:38:18,250 --> 00:38:20,469
like a you have the adversarial

1319
00:38:20,470 --> 00:38:22,179
type, but going and going, hey love

1320
00:38:22,180 --> 00:38:23,619
for you to to keep a stop mind.

1321
00:38:23,620 --> 00:38:24,639
I would think that'd be more

1322
00:38:24,640 --> 00:38:27,069
responsive than what most do.

1323
00:38:27,070 --> 00:38:28,989
Right. And I think a lot of agents

1324
00:38:28,990 --> 00:38:30,849
are like, it's either all or

1325
00:38:30,850 --> 00:38:31,989
nothing, right?

1326
00:38:31,990 --> 00:38:33,459
You either give me all your business

1327
00:38:33,460 --> 00:38:34,599
or I'm not using you.

1328
00:38:34,600 --> 00:38:36,099
And we're like, no, we're not

1329
00:38:36,100 --> 00:38:37,759
looking at that. We're looking for 1

1330
00:38:37,760 --> 00:38:39,669
to 2 for the entire year.

1331
00:38:39,670 --> 00:38:41,229
Give some to other people.

1332
00:38:41,230 --> 00:38:42,939
Love all of your relationships

1333
00:38:42,940 --> 00:38:44,229
because we know you're not your

1334
00:38:44,230 --> 00:38:46,179
we're only relationship that you

1335
00:38:46,180 --> 00:38:48,219
have. We respect that.

1336
00:38:48,220 --> 00:38:49,959
You know. But it's like if you think

1337
00:38:49,960 --> 00:38:51,519
of somebody and we're a great match

1338
00:38:51,520 --> 00:38:53,439
for you, how do we stay

1339
00:38:53,440 --> 00:38:54,489
top of mind for you?

1340
00:38:55,700 --> 00:38:56,539
You know. What do we do?

1341
00:38:56,540 --> 00:38:57,319
What does that look like?

1342
00:38:57,320 --> 00:38:58,369
But first we're asking.

1343
00:38:58,370 --> 00:38:59,809
Then how do we show up?

1344
00:38:59,810 --> 00:39:01,159
Well, for you.

1345
00:39:01,160 --> 00:39:02,599
What do we need to do?

1346
00:39:02,600 --> 00:39:03,109
Right?

1347
00:39:03,110 --> 00:39:04,609
I heard them wanting from us.

1348
00:39:04,610 --> 00:39:06,529
How can we help your business?

1349
00:39:06,530 --> 00:39:07,609
Yeah. It comes through loud and

1350
00:39:07,610 --> 00:39:09,049
clear. You know what I mean?

1351
00:39:09,050 --> 00:39:10,249
First of all, taking the time to say

1352
00:39:10,250 --> 00:39:11,839
we appreciate you, right?

1353
00:39:11,840 --> 00:39:13,429
And doing a launch and and doing

1354
00:39:13,430 --> 00:39:14,430
that.

1355
00:39:14,870 --> 00:39:16,879
This I, I thoroughly enjoy

1356
00:39:16,880 --> 00:39:18,079
this conversation. I appreciate you

1357
00:39:18,080 --> 00:39:20,029
sharing just what you're doing.

1358
00:39:20,030 --> 00:39:21,889
So I want to put you sort of

1359
00:39:21,890 --> 00:39:22,879
on the spot.

1360
00:39:22,880 --> 00:39:24,679
Okay, okay.

1361
00:39:24,680 --> 00:39:25,579
So for people who are listening,

1362
00:39:25,580 --> 00:39:27,319
we'll kind of kind of wrap up maybe

1363
00:39:27,320 --> 00:39:28,579
in this area.

1364
00:39:28,580 --> 00:39:30,409
What is the somebody going to make

1365
00:39:30,410 --> 00:39:32,389
their ten contacts?

1366
00:39:32,390 --> 00:39:33,919
They get somebody on the phone or

1367
00:39:33,920 --> 00:39:35,359
they have an interaction.

1368
00:39:35,360 --> 00:39:36,499
What are they saying?

1369
00:39:36,500 --> 00:39:37,860
How are you coaching that person,

1370
00:39:37,861 --> 00:39:38,659
Treasure?

1371
00:39:38,660 --> 00:39:40,219
On connecting.

1372
00:39:40,220 --> 00:39:42,259
I love the don't bait and switch

1373
00:39:42,260 --> 00:39:43,549
like, hey what's up? Oh, by the way,

1374
00:39:43,550 --> 00:39:45,319
let's have this conversation.

1375
00:39:45,320 --> 00:39:46,320
What are they saying?

1376
00:39:47,480 --> 00:39:49,699
I think it depends on who

1377
00:39:49,700 --> 00:39:51,559
they're like. What lead source are

1378
00:39:51,560 --> 00:39:52,560
calling from?

1379
00:39:53,380 --> 00:39:55,489
So it kind of starts there.

1380
00:39:55,490 --> 00:39:56,859
We and we build that out.

1381
00:39:56,860 --> 00:39:58,959
So I would say if it's a past

1382
00:39:58,960 --> 00:40:00,819
client then

1383
00:40:00,820 --> 00:40:02,289
I would lean in and say.

1384
00:40:03,350 --> 00:40:05,209
You know, your equity

1385
00:40:05,210 --> 00:40:07,039
has gone from this to this this

1386
00:40:07,040 --> 00:40:08,449
year, or I would even start off a

1387
00:40:08,450 --> 00:40:09,739
little bit backward from that and

1388
00:40:09,740 --> 00:40:11,199
say.

1389
00:40:11,200 --> 00:40:13,209
Can I do an annual equity review

1390
00:40:13,210 --> 00:40:15,629
for you? Can I show you what equity

1391
00:40:15,630 --> 00:40:17,409
you have in the home so that you can

1392
00:40:17,410 --> 00:40:19,239
explore options for you

1393
00:40:19,240 --> 00:40:20,619
that would really work for you?

1394
00:40:21,850 --> 00:40:23,109
I'd start off there.

1395
00:40:23,110 --> 00:40:24,639
They would say yes, because one

1396
00:40:24,640 --> 00:40:25,959
thing that two things that people

1397
00:40:25,960 --> 00:40:27,849
always want to know is what their

1398
00:40:27,850 --> 00:40:29,679
home sold for and what's going

1399
00:40:29,680 --> 00:40:30,680
on with their neighbors.

1400
00:40:31,490 --> 00:40:32,609
Yeah, totally.

1401
00:40:32,610 --> 00:40:33,679
Are they doing. What are they

1402
00:40:33,680 --> 00:40:34,549
selling for?

1403
00:40:34,550 --> 00:40:36,409
What's going on with them?

1404
00:40:36,410 --> 00:40:38,179
And so any time you can lean into

1405
00:40:38,180 --> 00:40:40,159
those opportunities, it's really

1406
00:40:40,160 --> 00:40:42,739
great. So I would say

1407
00:40:42,740 --> 00:40:44,719
I would lean in to can

1408
00:40:44,720 --> 00:40:46,429
I do this equity review for you?

1409
00:40:46,430 --> 00:40:47,929
Can I swing by?

1410
00:40:47,930 --> 00:40:49,429
Can we meet for a cup of coffee,

1411
00:40:49,430 --> 00:40:50,269
whatever that looks like.

1412
00:40:50,270 --> 00:40:51,349
Can we talk about this?

1413
00:40:51,350 --> 00:40:52,669
Can I get face to face with you?

1414
00:40:52,670 --> 00:40:54,619
Because realtors are great face

1415
00:40:54,620 --> 00:40:56,299
to face. That is really where we

1416
00:40:56,300 --> 00:40:58,129
win. Not over the phone.

1417
00:40:58,130 --> 00:40:59,809
Nobody really likes that.

1418
00:40:59,810 --> 00:41:01,279
But we win face to face.

1419
00:41:01,280 --> 00:41:03,199
So I get back in front of them

1420
00:41:03,200 --> 00:41:04,909
and I would lean in with, you know,

1421
00:41:04,910 --> 00:41:06,289
here's your equity.

1422
00:41:06,290 --> 00:41:08,119
Do you have any thoughts of making

1423
00:41:08,120 --> 00:41:11,179
a move in 2024 or 2025?

1424
00:41:11,180 --> 00:41:12,739
When do you see this number?

1425
00:41:12,740 --> 00:41:14,569
Well, no, I don't have thoughts of

1426
00:41:14,570 --> 00:41:16,369
that because, you know, my home is

1427
00:41:16,370 --> 00:41:18,289
worth X and I really want,

1428
00:41:18,290 --> 00:41:20,149
you know, 700 for my

1429
00:41:20,150 --> 00:41:22,099
home. And I think your home is worth

1430
00:41:22,100 --> 00:41:22,999
550.

1431
00:41:23,000 --> 00:41:24,649
Yeah. I love that.

1432
00:41:24,650 --> 00:41:26,239
I'm going to put you into my off

1433
00:41:26,240 --> 00:41:28,069
market database, and I'm going

1434
00:41:28,070 --> 00:41:29,749
to put a tickler on there.

1435
00:41:29,750 --> 00:41:31,729
And I'm going to keep watching every

1436
00:41:31,730 --> 00:41:32,899
six months.

1437
00:41:32,900 --> 00:41:35,059
Or when somebody comes along

1438
00:41:35,060 --> 00:41:36,499
that says, I'm looking for this home

1439
00:41:36,500 --> 00:41:38,419
and this specific area, I now

1440
00:41:38,420 --> 00:41:39,469
have something in the back of my

1441
00:41:39,470 --> 00:41:41,449
pocket, and I will tell you, this

1442
00:41:41,450 --> 00:41:43,459
is how we won during Covid,

1443
00:41:43,460 --> 00:41:44,869
because I had this spreadsheet and

1444
00:41:44,870 --> 00:41:45,859
I'm like, oh, wait, you're looking

1445
00:41:45,860 --> 00:41:46,819
for this?

1446
00:41:46,820 --> 00:41:47,719
I sold that.

1447
00:41:47,720 --> 00:41:49,069
Let me see if they've had any

1448
00:41:49,070 --> 00:41:50,239
interest in selling their home at

1449
00:41:50,240 --> 00:41:52,129
all. Let me get a one time showing.

1450
00:41:52,130 --> 00:41:54,139
Let's get you into the house.

1451
00:41:54,140 --> 00:41:55,999
So I really think that's how we're

1452
00:41:56,000 --> 00:41:57,829
winning with past clients.

1453
00:41:57,830 --> 00:41:59,659
We also did the 100 K and 100

1454
00:41:59,660 --> 00:42:00,529
K. Excuse me.

1455
00:42:00,530 --> 00:42:03,079
Right, 100K in a 100 day challenge.

1456
00:42:03,080 --> 00:42:05,239
That really brought

1457
00:42:05,240 --> 00:42:07,369
a lot of things to light.

1458
00:42:07,370 --> 00:42:08,839
And then letting people know like,

1459
00:42:08,840 --> 00:42:10,349
okay, they want 700.

1460
00:42:10,350 --> 00:42:12,529
You think the home is worth 550?

1461
00:42:12,530 --> 00:42:14,419
Great. Is it okay if I touch base

1462
00:42:14,420 --> 00:42:16,219
with you in a couple of months and

1463
00:42:16,220 --> 00:42:17,839
we just check the value, people are

1464
00:42:17,840 --> 00:42:19,039
going to say yes.

1465
00:42:19,040 --> 00:42:20,329
Another great way to lead in with

1466
00:42:20,330 --> 00:42:21,679
people if they get on the phone.

1467
00:42:21,680 --> 00:42:24,529
That's a simple way is saying,

1468
00:42:24,530 --> 00:42:25,729
do you have any home improvement

1469
00:42:25,730 --> 00:42:28,579
projects you're planning for 2024?

1470
00:42:28,580 --> 00:42:30,109
Great. Well, I have an amazing

1471
00:42:30,110 --> 00:42:31,339
vendor list.

1472
00:42:31,340 --> 00:42:33,079
Can I send those to you for some

1473
00:42:33,080 --> 00:42:34,489
spring maintenance items that are

1474
00:42:34,490 --> 00:42:35,749
coming up?

1475
00:42:35,750 --> 00:42:37,639
Another great thing is how many

1476
00:42:37,640 --> 00:42:39,019
people actually bought their home.

1477
00:42:39,020 --> 00:42:40,459
Have done a home inspection in the

1478
00:42:40,460 --> 00:42:41,460
last three years?

1479
00:42:42,940 --> 00:42:44,439
I have it.

1480
00:42:44,440 --> 00:42:45,549
Do a home inspection.

1481
00:42:45,550 --> 00:42:46,719
Let's make sure that we're getting

1482
00:42:46,720 --> 00:42:48,849
ahead of any items that could be

1483
00:42:48,850 --> 00:42:50,289
potentially causing issues for

1484
00:42:50,290 --> 00:42:51,729
people.

1485
00:42:51,730 --> 00:42:52,839
Can I lead you into a home,

1486
00:42:52,840 --> 00:42:54,399
Inspector? Can I lead you into an

1487
00:42:54,400 --> 00:42:55,329
Hvac person?

1488
00:42:55,330 --> 00:42:57,189
Can I lead you into someone

1489
00:42:57,190 --> 00:42:59,139
that can put on a back deck for you

1490
00:42:59,140 --> 00:43:00,459
that you've been thinking about?

1491
00:43:00,460 --> 00:43:02,469
How can I be your trusted source

1492
00:43:02,470 --> 00:43:04,419
person moving forward?

1493
00:43:05,630 --> 00:43:07,519
That's an easy way to have a real

1494
00:43:07,520 --> 00:43:09,289
estate conversation about what

1495
00:43:09,290 --> 00:43:10,249
they're planning to do with their

1496
00:43:10,250 --> 00:43:12,859
home. That's genuine and authentic

1497
00:43:12,860 --> 00:43:13,909
and coming from a place of

1498
00:43:13,910 --> 00:43:15,019
contribution.

1499
00:43:15,020 --> 00:43:16,459
Yeah, and I appreciate you sharing

1500
00:43:16,460 --> 00:43:18,319
that. And, you know, the

1501
00:43:18,320 --> 00:43:20,449
ideas that you rattled off me

1502
00:43:20,450 --> 00:43:21,799
when you started with the equity

1503
00:43:21,800 --> 00:43:22,729
conversation. Right.

1504
00:43:22,730 --> 00:43:24,709
That's an easy opener question

1505
00:43:24,710 --> 00:43:26,599
to have. Are you using that on text

1506
00:43:26,600 --> 00:43:27,739
too?

1507
00:43:27,740 --> 00:43:28,639
Absolutely.

1508
00:43:28,640 --> 00:43:29,419
Yeah. Yeah.

1509
00:43:29,420 --> 00:43:31,939
So I've seen that, you know,

1510
00:43:31,940 --> 00:43:33,079
certainly has been a campaign that a

1511
00:43:33,080 --> 00:43:36,169
lot of folks have, have used,

1512
00:43:36,170 --> 00:43:38,389
in, in getting that connection

1513
00:43:38,390 --> 00:43:39,769
and saying, okay, what I thought of

1514
00:43:39,770 --> 00:43:40,789
any projects or what are you going

1515
00:43:40,790 --> 00:43:42,019
to do with that?

1516
00:43:42,020 --> 00:43:43,969
So I appreciate you sharing that.

1517
00:43:43,970 --> 00:43:46,099
What about, any others

1518
00:43:46,100 --> 00:43:47,569
top of mind for you as people are

1519
00:43:47,570 --> 00:43:48,289
reaching out?

1520
00:43:48,290 --> 00:43:50,329
You know, one thing that I always

1521
00:43:50,330 --> 00:43:51,769
did that was easy is because I think

1522
00:43:51,770 --> 00:43:52,939
getting on the phone and thinking

1523
00:43:52,940 --> 00:43:54,419
about what to say is hard.

1524
00:43:54,420 --> 00:43:56,539
Yeah. And especially myself.

1525
00:43:56,540 --> 00:43:58,369
So one thing that I would do is I

1526
00:43:58,370 --> 00:43:59,719
would get together a couple of

1527
00:43:59,720 --> 00:44:01,639
trusted vendors and I would

1528
00:44:01,640 --> 00:44:03,709
say, you know, can we host a happy

1529
00:44:03,710 --> 00:44:04,729
hour?

1530
00:44:04,730 --> 00:44:06,649
Can we host something simple that we

1531
00:44:06,650 --> 00:44:08,089
only pay if people show up?

1532
00:44:08,090 --> 00:44:10,369
I'm really big on paying for

1533
00:44:10,370 --> 00:44:12,229
who comes to play, not paying.

1534
00:44:12,230 --> 00:44:13,899
And then nobody shows up, right?

1535
00:44:13,900 --> 00:44:14,869
Right.

1536
00:44:14,870 --> 00:44:16,999
So putting together a small happy

1537
00:44:17,000 --> 00:44:18,889
hour, putting together some sort

1538
00:44:18,890 --> 00:44:20,749
of information like is your

1539
00:44:20,750 --> 00:44:22,489
demographic of who you work with.

1540
00:44:22,490 --> 00:44:24,589
Are they older people that

1541
00:44:24,590 --> 00:44:26,569
really need to be focused on estate

1542
00:44:26,570 --> 00:44:27,679
planning in estates?

1543
00:44:27,680 --> 00:44:29,239
You know, all of that.

1544
00:44:29,240 --> 00:44:30,889
So can I bring someone in that

1545
00:44:30,890 --> 00:44:32,359
focuses on making sure that

1546
00:44:32,360 --> 00:44:34,219
everything is set up for, you know,

1547
00:44:34,220 --> 00:44:35,479
making sure their wills are in

1548
00:44:35,480 --> 00:44:36,889
place, making sure they have estate

1549
00:44:36,890 --> 00:44:38,809
planning. Can we do a little easy

1550
00:44:38,810 --> 00:44:41,029
happy hour or lunch around it?

1551
00:44:41,030 --> 00:44:43,099
And then that gives you an easy

1552
00:44:43,100 --> 00:44:43,879
way.

1553
00:44:43,880 --> 00:44:45,379
You know, you're splitting the cost.

1554
00:44:45,380 --> 00:44:46,789
You're only paying for people that

1555
00:44:46,790 --> 00:44:48,769
show up, which is great.

1556
00:44:48,770 --> 00:44:49,789
You're lending them a value.

1557
00:44:49,790 --> 00:44:51,019
You you're coming from a place of

1558
00:44:51,020 --> 00:44:52,369
contribution.

1559
00:44:52,370 --> 00:44:54,199
And then, that gives

1560
00:44:54,200 --> 00:44:55,729
you a reason to call because you're

1561
00:44:55,730 --> 00:44:57,729
inviting them to something.

1562
00:44:57,730 --> 00:44:59,539
Right. When you're inviting someone

1563
00:44:59,540 --> 00:45:00,589
to something, and then when you get

1564
00:45:00,590 --> 00:45:02,540
face to face, you give them.

1565
00:45:03,990 --> 00:45:06,089
Let's say two people show up.

1566
00:45:06,090 --> 00:45:08,399
Those are two solid people

1567
00:45:08,400 --> 00:45:10,499
that you need to follow up with.

1568
00:45:10,500 --> 00:45:12,539
Like you just got one on one time.

1569
00:45:12,540 --> 00:45:13,540
They showed up.

1570
00:45:15,540 --> 00:45:17,249
And and I will tell you, I've been

1571
00:45:17,250 --> 00:45:18,479
doing this for a long time.

1572
00:45:18,480 --> 00:45:20,489
And I did one that

1573
00:45:20,490 --> 00:45:22,949
literally one person showed up to.

1574
00:45:22,950 --> 00:45:24,869
And he was actually my, my carpet

1575
00:45:24,870 --> 00:45:26,129
cleaner.

1576
00:45:26,130 --> 00:45:28,409
Wow. When it happened, I was like,

1577
00:45:28,410 --> 00:45:31,019
oh my gosh, this is so embarrassing.

1578
00:45:31,020 --> 00:45:32,429
And I was like, embarrassing to who?

1579
00:45:32,430 --> 00:45:34,259
Nobody knows who showed

1580
00:45:34,260 --> 00:45:35,879
up and who didn't show up.

1581
00:45:35,880 --> 00:45:36,899
We were able to have a great

1582
00:45:36,900 --> 00:45:38,489
conversation with him.

1583
00:45:38,490 --> 00:45:39,659
The three of us were able to sit

1584
00:45:39,660 --> 00:45:40,949
around and brainstorm how we could

1585
00:45:40,950 --> 00:45:42,929
help each other's businesses, and

1586
00:45:42,930 --> 00:45:45,179
he became one of my best clients

1587
00:45:45,180 --> 00:45:46,799
who's bought and sold multiple homes

1588
00:45:46,800 --> 00:45:48,269
with us. That's great.

1589
00:45:48,270 --> 00:45:49,949
But at the time, it wasn't even.

1590
00:45:49,950 --> 00:45:51,899
I was just so mortified

1591
00:45:51,900 --> 00:45:53,909
that only one person showed up.

1592
00:45:53,910 --> 00:45:56,159
You know, fast forward now

1593
00:45:56,160 --> 00:45:57,899
we have events with 400 people at

1594
00:45:57,900 --> 00:45:59,129
them. But that's not where we

1595
00:45:59,130 --> 00:46:00,269
started, right?

1596
00:46:00,270 --> 00:46:00,869
Right.

1597
00:46:00,870 --> 00:46:02,369
We started off with one person

1598
00:46:02,370 --> 00:46:02,969
showing up.

1599
00:46:02,970 --> 00:46:04,799
Yeah. I appreciate you reminding

1600
00:46:04,800 --> 00:46:06,599
everybody of that because sometimes

1601
00:46:06,600 --> 00:46:08,489
it can be hard to look at

1602
00:46:08,490 --> 00:46:09,689
Treasure Davis and the Treasure

1603
00:46:09,690 --> 00:46:10,979
Davis team and think, gosh, I'll

1604
00:46:10,980 --> 00:46:12,029
never get there.

1605
00:46:12,030 --> 00:46:13,919
And you broke that down and told

1606
00:46:13,920 --> 00:46:16,289
that story very, very well.

1607
00:46:16,290 --> 00:46:18,059
In in the journey of that.

1608
00:46:19,620 --> 00:46:21,929
As we wrap up, any

1609
00:46:21,930 --> 00:46:23,909
sort of final thoughts that

1610
00:46:23,910 --> 00:46:25,829
you have for folks listening

1611
00:46:25,830 --> 00:46:26,699
that maybe you've been in the

1612
00:46:26,700 --> 00:46:27,479
business long time?

1613
00:46:27,480 --> 00:46:28,589
They're new in the business.

1614
00:46:28,590 --> 00:46:30,569
Anybody that's in real

1615
00:46:30,570 --> 00:46:32,519
estate that you would as a coach

1616
00:46:32,520 --> 00:46:33,449
just say, hey, here's my

1617
00:46:33,450 --> 00:46:34,529
encouragement to you as you go

1618
00:46:34,530 --> 00:46:35,530
throughout the year.

1619
00:46:36,180 --> 00:46:38,219
I would say that the encouragement

1620
00:46:38,220 --> 00:46:40,259
would be really surround

1621
00:46:40,260 --> 00:46:42,239
yourself with people that

1622
00:46:42,240 --> 00:46:43,240
want to see you win.

1623
00:46:44,460 --> 00:46:46,529
And shut out the noise.

1624
00:46:46,530 --> 00:46:48,059
There is so much noise.

1625
00:46:48,060 --> 00:46:49,919
There are so many people that

1626
00:46:49,920 --> 00:46:51,539
are, you know, that are posting

1627
00:46:51,540 --> 00:46:52,679
great content.

1628
00:46:52,680 --> 00:46:54,689
Yeah. But all that is, is content.

1629
00:46:54,690 --> 00:46:56,519
There's no meat behind what

1630
00:46:56,520 --> 00:46:57,929
they're actually posting.

1631
00:46:57,930 --> 00:46:59,489
And I think people see that and they

1632
00:46:59,490 --> 00:47:00,869
feel discouraged.

1633
00:47:00,870 --> 00:47:02,219
Yeah. When it's supposed to be meant

1634
00:47:02,220 --> 00:47:04,139
to lift them up and show them what's

1635
00:47:04,140 --> 00:47:05,669
possible. But sometimes you look at

1636
00:47:05,670 --> 00:47:06,839
that and you're like, oh my gosh, I

1637
00:47:06,840 --> 00:47:08,219
won't be this.

1638
00:47:08,220 --> 00:47:10,139
And I would say, don't ever compare

1639
00:47:10,140 --> 00:47:12,299
your chapter one to somebody

1640
00:47:12,300 --> 00:47:13,739
else's. Chapter 29.

1641
00:47:14,850 --> 00:47:16,439
You know, really look at where

1642
00:47:16,440 --> 00:47:18,389
you're at and what you're,

1643
00:47:18,390 --> 00:47:19,619
you know, what you're wanting to do.

1644
00:47:19,620 --> 00:47:21,509
And remember that you're only

1645
00:47:21,510 --> 00:47:23,159
competing against yourself.

1646
00:47:23,160 --> 00:47:24,899
It's you versus you.

1647
00:47:24,900 --> 00:47:27,149
And if you can work on being 1%

1648
00:47:27,150 --> 00:47:29,099
better every day and staying

1649
00:47:29,100 --> 00:47:31,109
true to your daily

1650
00:47:31,110 --> 00:47:32,549
disciplines and what you're looking

1651
00:47:32,550 --> 00:47:34,529
to do. So one thing that I have

1652
00:47:34,530 --> 00:47:36,179
my coaching clients do is set up

1653
00:47:36,180 --> 00:47:38,249
their own daily, weekly,

1654
00:47:38,250 --> 00:47:40,109
monthly plan,

1655
00:47:40,110 --> 00:47:41,819
and we literally take it every

1656
00:47:41,820 --> 00:47:42,869
single day.

1657
00:47:42,870 --> 00:47:44,069
You know, what are the 3 to 5

1658
00:47:44,070 --> 00:47:45,539
business things that you're going to

1659
00:47:45,540 --> 00:47:47,709
work on every single day?

1660
00:47:47,710 --> 00:47:49,149
And then when we look at that, we're

1661
00:47:49,150 --> 00:47:50,739
like, okay, how did that go?

1662
00:47:50,740 --> 00:47:51,969
How do you feel like you won?

1663
00:47:51,970 --> 00:47:52,989
How do you show up? How do you

1664
00:47:52,990 --> 00:47:54,759
reflect like?

1665
00:47:54,760 --> 00:47:56,199
And it starts with first having a

1666
00:47:56,200 --> 00:47:58,569
really strong morning routine.

1667
00:47:58,570 --> 00:48:00,489
But in my opinion that's kind

1668
00:48:00,490 --> 00:48:01,959
of played out.

1669
00:48:01,960 --> 00:48:03,879
In my opinion, it's really like how

1670
00:48:03,880 --> 00:48:05,469
do you have the strongest evening

1671
00:48:05,470 --> 00:48:07,509
routine to set yourself up

1672
00:48:07,510 --> 00:48:08,799
to win the next day?

1673
00:48:08,800 --> 00:48:09,699
Yeah.

1674
00:48:09,700 --> 00:48:11,859
And how do you set up your night

1675
00:48:11,860 --> 00:48:13,599
so that you're actually excited for

1676
00:48:13,600 --> 00:48:14,600
the next day?

1677
00:48:15,370 --> 00:48:16,689
And that's what I've been working on

1678
00:48:16,690 --> 00:48:18,549
for the last two years, is like, how

1679
00:48:18,550 --> 00:48:20,139
do I have such a strong evening

1680
00:48:20,140 --> 00:48:22,209
routine that I actually

1681
00:48:22,210 --> 00:48:23,649
am so excited to go to bed because I

1682
00:48:23,650 --> 00:48:25,209
can't wait for the next day?

1683
00:48:25,210 --> 00:48:27,639
That's great, because my day's easy.

1684
00:48:27,640 --> 00:48:29,529
My day's hard, you

1685
00:48:29,530 --> 00:48:30,339
know?

1686
00:48:30,340 --> 00:48:32,379
But it's like, how do you do that?

1687
00:48:32,380 --> 00:48:34,179
And that's really what we focus on

1688
00:48:34,180 --> 00:48:35,589
is like what? Your morning routine?

1689
00:48:35,590 --> 00:48:37,239
What your evening routine?

1690
00:48:37,240 --> 00:48:38,709
How do we break it down into daily?

1691
00:48:38,710 --> 00:48:40,659
Weekly? How do we have things up

1692
00:48:40,660 --> 00:48:42,549
and visual so that every day

1693
00:48:42,550 --> 00:48:43,779
you're reminded of what you need to

1694
00:48:43,780 --> 00:48:44,859
do?

1695
00:48:44,860 --> 00:48:46,089
And how do you treat this like a

1696
00:48:46,090 --> 00:48:47,349
business?

1697
00:48:47,350 --> 00:48:49,149
And it's different for everybody.

1698
00:48:49,150 --> 00:48:50,859
Yeah, I hear you.

1699
00:48:50,860 --> 00:48:51,865
What's in my mind right now Treasure

1700
00:48:51,866 --> 00:48:53,709
is, we've got to do this again.

1701
00:48:53,710 --> 00:48:54,849
And that's what I want to talk to

1702
00:48:54,850 --> 00:48:55,839
you about. Okay.

1703
00:48:55,840 --> 00:48:57,489
Let's talk about nights.

1704
00:48:57,490 --> 00:48:58,779
Let's talk about mornings.

1705
00:48:58,780 --> 00:49:00,429
Let's talk about treating your

1706
00:49:00,430 --> 00:49:01,689
business like a business.

1707
00:49:01,690 --> 00:49:02,919
Because that's that's certainly a

1708
00:49:02,920 --> 00:49:04,389
difference maker. And and I just got

1709
00:49:04,390 --> 00:49:05,679
to say this, I have thoroughly

1710
00:49:05,680 --> 00:49:08,409
enjoyed our conversation.

1711
00:49:08,410 --> 00:49:10,869
And thank you.

1712
00:49:10,870 --> 00:49:12,729
Shout out to you, to

1713
00:49:12,730 --> 00:49:14,529
Dean, to Leanne, to the entire

1714
00:49:14,530 --> 00:49:16,359
Treasure Davis team for making

1715
00:49:16,360 --> 00:49:18,189
an impact in

1716
00:49:18,190 --> 00:49:19,449
the world.

1717
00:49:19,450 --> 00:49:21,129
It shines through in how you talk

1718
00:49:21,130 --> 00:49:22,449
about your business.

1719
00:49:22,450 --> 00:49:24,939
So thank you so much.

1720
00:49:24,940 --> 00:49:26,479
Thank you for the opportunity.

1721
00:49:26,480 --> 00:49:28,209
You know, I love any time that I get

1722
00:49:28,210 --> 00:49:30,039
to listen and learn from you.

1723
00:49:30,040 --> 00:49:31,869
And, you know, thank you

1724
00:49:31,870 --> 00:49:33,159
for everybody at KCM.

1725
00:49:33,160 --> 00:49:35,079
You guys are helping us

1726
00:49:35,080 --> 00:49:36,909
to make the idea of data

1727
00:49:36,910 --> 00:49:38,859
and numbers easy

1728
00:49:38,860 --> 00:49:40,629
and easy for us to share with our

1729
00:49:40,630 --> 00:49:43,479
team, our clients, everybody.

1730
00:49:43,480 --> 00:49:45,759
And so thank you for that as well.

1731
00:49:45,760 --> 00:49:47,289
But the feeling is mutual.

1732
00:49:47,290 --> 00:49:48,639
We're grateful for the support for

1733
00:49:48,640 --> 00:49:49,689
what what we do.

1734
00:49:49,690 --> 00:49:51,849
And, from our entire team

1735
00:49:51,850 --> 00:49:53,619
to you and your team, we are

1736
00:49:53,620 --> 00:49:55,329
grateful. Thank you for the time

1737
00:49:55,330 --> 00:49:56,679
we've got to spend today.

1738
00:49:56,680 --> 00:49:57,459
Thank you so much.

1739
00:49:57,460 --> 00:49:58,329
Have a great day.

1740
00:49:58,330 --> 00:49:59,379
All right.

1741
00:49:59,380 --> 00:50:01,299
Well, that was a phenomenal

1742
00:50:01,300 --> 00:50:02,609
conversation with Treasure.

1743
00:50:02,610 --> 00:50:03,789
And she even talked about a couple

1744
00:50:03,790 --> 00:50:05,019
members of her team.

1745
00:50:05,020 --> 00:50:06,429
And Leanne and Dean.

1746
00:50:06,430 --> 00:50:07,659
Shout out to them and the entire

1747
00:50:07,660 --> 00:50:09,189
team for for the difference they

1748
00:50:09,190 --> 00:50:11,109
make in the market they serve.

1749
00:50:11,110 --> 00:50:13,569
You know, and I really

1750
00:50:13,570 --> 00:50:15,309
as we were having that conversation,

1751
00:50:15,310 --> 00:50:17,259
I was thinking, we've got to do this

1752
00:50:17,260 --> 00:50:19,209
again and talk about her evening

1753
00:50:19,210 --> 00:50:20,829
routine, talk about her morning

1754
00:50:20,830 --> 00:50:22,959
routine, and talk about treating

1755
00:50:22,960 --> 00:50:24,489
the business like a business.

1756
00:50:24,490 --> 00:50:26,139
So here's what I want you to do.

1757
00:50:26,140 --> 00:50:28,359
If you enjoyed this podcast,

1758
00:50:28,360 --> 00:50:30,219
share it with somebody that wants

1759
00:50:30,220 --> 00:50:32,049
to make an impact in the business

1760
00:50:32,050 --> 00:50:33,219
like this.

1761
00:50:33,220 --> 00:50:35,529
And, and help us get the message

1762
00:50:35,530 --> 00:50:37,359
out. Because when we do

1763
00:50:37,360 --> 00:50:39,189
business, like Treasurer Davis

1764
00:50:39,190 --> 00:50:41,139
and her team do business, we

1765
00:50:41,140 --> 00:50:42,519
make an impact in the world.

1766
00:50:42,520 --> 00:50:44,139
And that's a special thing.

1767
00:50:44,140 --> 00:50:45,939
Grateful for you listening to the

1768
00:50:45,940 --> 00:50:47,589
House Market Podcast, you know, it's

1769
00:50:47,590 --> 00:50:49,599
just, another way at Keeping

1770
00:50:49,600 --> 00:50:51,609
Current Matters that we want to give

1771
00:50:51,610 --> 00:50:53,289
you the tools and resources to make

1772
00:50:53,290 --> 00:50:55,179
an impact, in the world and

1773
00:50:55,180 --> 00:50:56,499
in the business to the customers

1774
00:50:56,500 --> 00:50:57,849
that you serve. So thank you for

1775
00:50:57,850 --> 00:50:58,850
listening.