Just Be Humans

Summary

In this episode, Danny Murawinski passionately critiques the traditional digital marketing landscape, emphasizing the need for a shift towards performance-based models. He discusses the fear and doubt prevalent in the government contracting and cleaning industries regarding digital marketing adoption. Murawinski highlights the flaws in legacy digital marketing agencies' business models, which often incentivize minimal effort and lack accountability. He advocates for a new approach that aligns marketing strategies with corporate goals and emphasizes the importance of building effective systems to drive results. The episode concludes with a call to action for businesses to demand better from their marketing agencies and embrace innovative models that prioritize performance and transparency.

Takeaways

Digital marketing needs a fundamental overhaul.
Fear and doubt hinder digital marketing adoption.
Legacy agencies often prioritize profit over results.
Performance-based models can drive accountability.
Alignment between departments is crucial for success.
Businesses should demand transparency from agencies.
A new system must be built for effective marketing.
Incentives should align with client success.
The cleaning industry is ahead in digital adoption.
Change is necessary for growth in marketing.

Chapters

00:00 Introduction: The Digital Marketing Dilemma
02:50 Fear and Doubt in Government Contracting and Cleaning Industries
06:05 The Flaws of Legacy Digital Marketing Models
08:55 The Shift to Performance-Based Marketing
12:12 Building a New System for Success
15:01 Incentivizing Results: The Growth Partner Model
17:52 Transforming the Digital Marketing Landscape
20:46 Conclusion: A Call to Action for Change

What is Just Be Humans?

Welcome to "Be Human," the definitive podcast for B2B leaders ready to catapult their 7-8 figure enterprises into new realms of growth through digital marketing. Hosted by Danny Murawinski, a seasoned digital marketing maven and former professional snowboard coach, "Be Human" offers a unique blend of insights that merge the art of relationship-driven sales with the science of digital scalability.

In a world where authentic connections reign supreme, learn how to finesse the critical human experiences at the heart of your sales, amplifying them digitally to resonate with your Ideal Customer Profile. Each week, we dissect the anatomy of successful sales relationships, crafting offers that not only speak volumes but are poised to echo across the digital expanse.

Danny brings over a decade of experience, connecting B2B ventures with giants from Fortune 500 companies to professional sports teams. His consultative prowess, honed on the snow slopes, now aims to elevate your business strategy through deep dives into the humanistic elements pivotal to relationship-building, alongside cutting-edge digital marketing strategies, tools, and techniques.

Join us for conversations with executives who've mastered the art of growth, navigating their B2B companies to towering figures. "Be Human" is more than a podcast; it's a weekly masterclass in leveraging genuine relationships for exponential digital growth. Tune in, and let's redefine what's possible for your business together.