Jasmin Nakamichi is a B2B marketing wizard.
Her experience running paid ads and creating organic content makes this episode impactful for any marketer. She shares her belief in being both technical and creative in marketing and the need for quality over quantity.
She also emphasizes the importance of passion and drive in marketing and the value of mindfulness and a beginner's mindset.
In our conversation, Jasmin touches on how:
- The goal of marketing is to efficiently and effectively position a brand in the market and nurture leads beyond the point of prospect.
- Demand generation focuses on providing value without expecting immediate ROI, building a community, and curating a brand image.
- Balancing short-term and long-term marketing goals is crucial for success.
- LinkedIn is an effective platform for B2B lead generation, particularly for targeting specific job titles and functions.
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// Disclaimer //
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
What is On Marketing?
What is marketing?
Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.
Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.
Not the fluff. Or the hype tactics. The real stuff.
Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.
Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.
Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?
This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.
Join me on this journey to learn.