Marketing: Global Edition

"People buy people" on social media. And among the many flavours that influencers come in is the CEO variety. If you are the head of a business in this age of social media, you are an influencer. So how should CEOs build their brands on the channel was built for tycoons of all sizes: LinkedIn? In this episode Jasmine and Piers take a peek at the accounts of inspiring leaders and attempt to steal their secrets.

Creators and Guests

Host
Jasmine Montgomery
Jasmine is founder and CEO of international branding and advertising agency, Seven Brands. She was managing director of FutureBrand and worked at Interbrand and Fitch. Jasmine is also one of the founders of Adzy, a platform that serves effective and affordable advertising to small businesses.
Host
Piers Guilar
Piers Guilar is COO of Seven Brands and used to work at FutureBrand, Interbrand, Havas and Saatchi & Saatchi. Piers is also a founder of Adzy, a platform that serves effective and affordable advertising to small businesses.

What is Marketing: Global Edition?

A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.