In the last few years, there has been an enormous increase of interest in the science of sleep. Sleep has become recognized as a primary tool for optimizing human performance. As a result, high performers who used to pride themselves on how little sleep they get now go to great lengths to optimize the duration and quality of their sleep.
One of the major players in that space has been
Eight Sleep, which creates a high end mattress that optimizes your temperature and monitors your body as you sleep. They’ve grown considerably in the last few years, most recently having raised an $86M Series C in late 2021.
In this episode, Eight Sleep founder and CEO Matteo Franceschetti discusses the origins of Eight sleep, how he used lean startup principles to build a physical product, how they’ve leveraged organic channels to drive growth, most notably Twitter, how he thinks about influencer and brand partnerships, his approach to leveling up his own skillset as a high growth founder, and much more.
Learn more about Matteo at https://twitter.com/m_franceschetti
If you enjoyed the episode, please leave a review! https://kite.link/disruptors-eight-sleep
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