The Authority Podcast — Expert Insights and Fresh Ideas for Education Leaders

Welcome to Best of The Authority! Thanks to wonderful listeners like you, this Be Podcast Network original series now ranks in the Top 5% of the more than 3 million podcasts globally. In case you haven’t been with us since the beginning, the “Best Of” is designed to catch you up on some of the best and most popular episodes you may have missed.

In this episode, I got to discuss some topics near to my heart — specifically branding, storytelling, and communication — with Erik Huberman, one of the leading marketing minds in the world. 

Erik founded Hawke Media in 2014, growing the company value to over $150M and working with 3,000+ brands worldwide. It is the fastest-growing marketing consultancy agency in the United States, working with brands like Red Bull, Verizon, and Eddie Bauer. 
As a serial entrepreneur, national best-selling author, and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers.
We discussed Erik's book, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar, and considered how these proven principles can also help leaders in education improve the perception, affinity, and trust of their institutions:
  • The Marketing Tripod — Awareness, Nurturing, and Trust
  • Why Trust is synonymous with Brand 
  • 75% won’t buy from a company they won’t trust. What engenders trust?
  • The lifecycle of nurturing relationships
  • Awareness — Red Bull, Crocs — not getting granular; creating a feeling. 
  • Word of mouth — why it matters and how to create it 
  • Influencers inside the building. How to use them. 
  • Third-Party Validation — promoting your press and recognition
  • What today’s educators and learners should know about AI
Get The Hawke Method at 
Connect with Erik:
About the host
Ross Romano is a co-founder of the Be Podcast Network and CEO of September Strategies LLC. He is a leadership development and performance coach for professionals in a range of industries and consults with organizations and high-performing leaders in the K-12 education industry to help communicate their vision and make strategic decisions that lead to long-term success. Connect on Twitter @RossBRomano and LinkedIn

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Creators & Guests

Ross Romano
Co-founder of Be Podcast Network and CEO of September Strategies. Strategist, consultant, and performance coach.
Erik Huberman
Founder & CEO @HawkeMedia 📕 #HawkeMethod 🤝 #HawkeVentures 💵 #HawkeCapital 🎙 #HawkeTalk 🎉 #HawkeFest 🎟#EcomWeekLA .

What is The Authority Podcast — Expert Insights and Fresh Ideas for Education Leaders?

Are you looking for proven ideas to increase your influence, hire and develop an excellent staff, build a stronger culture, lead meaningful change, and form a strong foundation for teaching and learning success? This is the podcast for you.

On The Authority, leadership coach, storytelling strategist, and edtech advisor Ross Romano interviews the prominent education authors you already admire, up-and-coming voices, and experts from the worlds of business, personal development, and beyond — including Wall Street Journal, USA Today, and Amazon bestsellers — to take a deep dive into their wealth of practical insights.

Whether you're a leader to seeks to refine your command of core educational strategies, learn new management techniques from those who have used them at some of the world's largest corporations, gain fresh perspectives on personal development or student success from practitioners across fields, or a little bit of everything, you'll find powerful content in this series.