Zebra Striping | The Challenge of Non-Alcoholic Wine: Quality, Technology, and Market (ft. Dante McDermott Catena & Tracy Sweeney)

Is it possible to create a non-alcoholic wine that satisfies the traditional wine consumer? 🍷 In this episode, we dive into the category with the greatest growth potential—and the greatest technical challenge—in the wine industry.

Together with Dante McDermott Catena (Domaine EdeM / Catena Institute of Wine) and Tracy Sweeney (Tomorrow Cellars), we explore:

• The Market Gap: Why non-alcoholic beer holds six times the market share of non-alcoholic wine.
• Technology: How new dealcoholization methods preserve aromas.
• The “Tiebreaker”: Why distribution is just as critical as product quality.
• Consumer Psychology: How to overcome skepticism and reset expectations.

What is Zebra Striping ?

Zebra striping is here to stay! Laura Catena and Dante McDermott Catena present the Zebra Striping Podcast 🦓🎙️, an interview series by the Catena Institute of Wine that, together with industry experts, explores this emerging consumption trend, new technologies in the world of wine, and its impact on our lifestyle.
And what is zebra striping? In Laura Catena’s words, it means alternating wines with and without alcohol within the same drinking occasion. Zebra striping is a smart, delicious, and fun way to enjoy wine in moderation.