From fiber maxxing and liver health to GLP-1 support and protein-packed everything, wellness trends are evolving faster than ever. For retailers, the challenge isn’t just keeping up, it’s helping customers separate hype from lasting habits.
In this episode of
Retail Remix,
Kate Robertson sits down with
Sharon Leite, CEO of
The Vitamin Shoppe, to discuss the findings from the company’s
2026 Health & Wellness Trend Report.
Sharon shares how The Vitamin Shoppe is identifying emerging trends through social media, supporting customers with trusted education and curated product assortments and using AI to empower associates with science-backed insights. The conversation also explores how wellness priorities differ across generations and why credibility has become one of retail’s most valuable assets.
Key Takeaways
- How trends like fiber maxxing, liver health and GLP-1 support are reshaping the health and wellness category
- Why trust, product quality and science-backed education have become critical differentiators in wellness retail
- How The Vitamin Shoppe is using AI to equip store associates with better research and customer guidance
- Why Gen Z and Boomers approach wellness differently — from health FOMO to healthy aging
- How curated assortments, knowledgeable associates and nearly 50 years of credibility set The Vitamin Shoppe apart in an increasingly crowded market
Related Links
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.