The Growth Leadership Show

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This is a conversation with Chris Walker, CEO and Founder of Refine Labs, an agency helping SaaS startups and SME's on B2B Revenue Operations & Growth.

Show Notes

Chris Walker is the CEO and Founder of Refine Labs, an agency helping SaaS startups and SME's on B2B Revenue Operations & Growth.

We discuss how he started out in marketing, how his success on LinkedIn came about, and why he believes it works so well for his business. Also, we take a deep dive into why traffic and number of leads are not the metrics for B2B companies and which ones you should focus on instead.

Topics Discussed
  • 00:00 - How Chris does LinkedIn Marketing
  • 02:30 - Chris’ Four Learnings That Propelled his Career
  • 06:32 - Customer Research for Marketers
  • 11:14 - Quantity vs. Quality of Leads
  • 17:22 - How to Align Marketing with Sales
  • 20:05 - How to Align Marketing with Product
  • 27:10 - Reporting to Management
  • 30:06 - How to Convince Execs of Brand Marketing
  • 32:31 - Using Paid Ads to Boost Content
  • 34:13 - Strategies when Starting in a new Marketing Role from Scratch
  • 38:53 - Advice For Up and Coming Marketers
  • 41:01 - Meta Skills for Marketers
  • 43:12 - Building a B2B Marketing Team from Scratch
  • 46:02 - Content Creation vs. Content Distribution
  • 49:35 - Marketing Education
  • 53:32 - When to hire an agency / consultancy
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What is The Growth Leadership Show?

The Growth Leadership Show is a straight-to-the-heart marketing podcast.

Sandro Meyer sits down with growth leaders from around the world for an honest conversation about the successes, struggles, and decisions that have shaped their lives. Together, we dig deeper and peel back the layers of their career-choices, growth strategies and leadership philosophies, so you can apply their hard-earned lessons to your own life and career.