GTM News Desk

How is content marketing changing in 2024??
What is up with the Meta custom AI characters?
How do you make effective zero-click content?

Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing people-first strategies, how powerfulediting is in content marketing, and the value of connecting your content strategy setting clear business goals and KPIs to measure success.

Jump into the action: 
(00:00) Welcome to GTM News Desk
(01:09) Semrush’s content marketing statistics
(05:39) Thoughts on SEMrush's research-based content
(08:35) Meta's new AI studio for creating avatars
(13:03) Meet our guest, Amanda Natividad from SparkToro
(15:27) How to make content today not suck
(21:24) Biggest mistake content marketers make in 2024
(29:42) Common misconceptions from executives about content-led growth
(34:19) Creating content for people vs. algorithms

To hear Amanda’s tips on content creation, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Amanda: https://www.linkedin.com/in/amandanat 

Our sources from today’s headlines:
https://www.semrush.com/blog/content-marketing-statistics/ 
https://www.theverge.com/24209196/instagram-ai-characters-meta-ai-studio-release

Produced in partnership with: https://shareyourgenius.com/

What is GTM News Desk?

Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market.

With nearly 25 years of combined experience working with top B2B brands like Drift and HubSpot, we’re sharing our insights and advice to help you navigate the best (and worst) GTM strategies. Whether you’re a startup founder or a CMO, tune in to GTM News Desk for analysis, candid discussions, and actionable tips that prioritize people and drive real results.