CreativeOps Podcast

In this episode, we'll take you behind the scenes with Roman Kuebler and Jeffrey Lash, the dynamic duo of creative ops at Under Armour. They share their secret sauce for building a well-oiled creative operations enabled content supply chain from the ground up, one template, one process at a time.

Key Takeaways:

1. Empathy as the Foundation for Effective Creative Operations: Understanding the pain points and needs of creative teammates is crucial for developing processes that stick.

2. Collaboratively Creating Guardrails for Creatives: Providing structure and templates that ensure brand consistency and quality while allowing for creative freedom.

3. Influencing Without Authority: Strategically building trust and credibility with partners and stakeholders through a grassroots approach.

4. The Power of Incremental Improvements: Continuously chipping away at problems and making small changes to transform the content supply chain over time.

5. Balancing Process and Creativity: Finding the right balance between left-brain (process-oriented) and right-brain (creative problem-solving) thinking in creative operations.

Questions or a different point of view than what you heard today? Drop me a line nish@creativeops.fm

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What is CreativeOps Podcast?

The Creative Ops Podcast, hosted by a respected leader in the industry since 2014, Nish Patel, explores the ever-changing world of creative operations. Each week, immerse yourself in candid, enlightening, and curiosity-driven conversations with creative operations leaders as they share stories of challenges, solutions, and insights on both prevailing and emerging topics.

Central to these conversations are the foundational pillars of Creative Ops: People, Process, and Tech and the disruption and opportunity of AI (artificial intelligence) on individuals, organizations and the entire industry.

Whether you're tuning in for an insightful interview with an industry leader or Nish's conversation-provoking perspective on key issues, the CreativeOps Podcast is the essential water cooler for the creative ops community.

Listen in to navigate your challenges differently, ask the questions that allow you to discover new possibilities and equip yourself with invaluable insights to unleash your potential and flourish in the dynamic world of creative operations.