Humans of Agriculture

Candid and open, Sallie Jones isn't afraid of telling her story.

She's another of our powerhouse Women in Ag for the month of March, and if you're familiar at all with her story - maybe you buy Gippsland Jersey milk, or you've had one of their famous milkshakes, or maybe you're part of Women in Gippsland - then you know what we're talking about.

But if Sallie Jones is a new name for you, she's a farmer's daughter, a farmer, an innovator, a mum, a mental health advocate, and a leader.

In 2016, her dad took his own life. Through the grief, Sallie wanted to honour the legacy her dad had built, even though at the time, the industry was entering a dairy crisis. Gippsland Jersey was born a few months later in partnership with another generational dairy farmer, Steve Ronalds.
 
Gippsland Jersey is an ode to supporting local producers and creating premium products, and it is a result of the community that rally behind them, because they can see just how passionate Sallie is.

She's been on one hell of a ride so far, and we can wait for you to hear all about it.

In this conversation, Sallie discusses:
  • Her journey since her father's death
  • What was it like growing up in Lakes Entrance?
  • Studying PR at University and her time working at a PR Agency in Melbourne
  • How Gippsland Jersey was started
  • The ups and downs of owning a business
  • The role of women in the agriculture industry
This episode contains themes of suicide and mental health, please reach out to Lifeline, This Is A Conversation Starter or someone you trust if you need help.

Lifeline: 13 11 14
TIACS: 0488 846 988

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EvokeAG 2026:
I'm excited to be one of the MC's for evokeAG in 2026. This event is unlike any other in Aussie agriculture and brings together the brightest minds from across the AgriFood ecosystem focused on solutions to some of our planets biggest challenges. Get your tickets at evokeAG.com

What is Humans of Agriculture?

We're going behind the scenes to see and understand modern agriculture, because no matter whether you're in it or not, you probably don't know all the pieces to just how incredible, diverse and multi-layered agriculture is. We do this by uncovering the real stories, experiences and voices of modern agriculture.