Meet Aniq Rajabdeen, Head of Marketing at John Keells IT, the digital transformation arm of Sri Lanka’s largest conglomerate. With years of experience across the US and APAC, Aniq shares his frontline perspective on how enterprises are adopting AI, enhancing cybersecurity, and executing digital transformation initiatives.
This conversation covers the growing role of AI in marketing, productivity and the emerging frontier of Generative Engine Optimization (GEO). Aniq also gives practical advice for marketers and enterprises navigating digital change, including internal AI training and managing risks like hallucinations and data privacy.
Talk points:
1. What John Keells IT does: digital transformation across APAC and the Middle East
2. AI enablement for large-scale enterprises
3.The concept of “Bring Your Own AI” in corporate teams
4. How marketing teams can use AI for productivity and content creation
5.Emerging trends in Generative Engine Optimization (GEO) and AI SEO
6. Cybersecurity threats and how AI is both a solution and a challenge
7. The future of work and upskilling for AI readiness
Resources mentioned:
1.John Keells IT – https://www.johnkeellsit.com/
2. ChatGPT – https://openai.com/chatgpt
3. Microsoft Copilot – https://www.microsoft.com/en-us/microsoft-copilot/organizations
Connect with us:
1. Aniq Rajabdeen - https://lk.linkedin.com/in/aniqrajabdeen
2. Paris Childress - https://bg.linkedin.com/in/parischildress
Subscribe to the podcast and leave a review if you enjoyed the episode.
What is Paris Talks Marketing?
Cybersecurity & MSSP Growth, Unlocked.
We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.
Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.
Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.
Ready to outpace the competition? Drop us a message and let’s get rolling.