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Welcome back to Count Me In,

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IMA's podcast about all things affecting
the accounting and finance world.

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This is your host Neha Lagoo Ratnakar
bringing you episode 180 of our series.

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In today's episode, our
guest is Jim Rafferty.

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Jim is a marketing and communications
consultant and the author of Leader by

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Accident. My cohost Mitch Roshong,

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and Jim Rafferty talk about
how cultivating a gratitude
mindset helps transform

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leaders and organizations
in extraordinary ways.

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To hear more let's head over
to the conversation now.

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So Jim, in your opinion, what are
the most common characteristics of,

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or needed attributes for
effective leadership in
today's business environment?

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You know,

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I think the first word that would jump
to mind would be empathy and that's

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always a quality we've
needed in leaders to be sure.

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I think we need it more than ever before
here over these last couple of years as

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we've all really had to adapt on the
fly to a lot of changing circumstances.

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And all of a sudden your concern
as a business leader is, you know,

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not only what your employee, your
team member is doing in the office,

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but now whether they're
also trying to, you know,

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homeschool their kids and take care of
the dogs or an aging parent or whatever,

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as they're trying to work
from home and get stuff done.

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And I think that's called for an enormous
amount of flexibility and empathy

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on the part of leaders in
the business environment.

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And now oftentimes leaders are
looked to for direction, right?

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They are providing others

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with information that they will
ultimately need to adapt to,

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but this flexibility and adaptability,

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agility really is starting
to shift into the role

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of the leader. So, again,
in your words, how,

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or why do leaders need to be
even more adaptable today?

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I think the, the sort of 10,000 foot
view of leadership and, you know,

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this predates the pandemic, but maybe
the pandemic sort of accelerated it is,

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you know, however many
years ago we wanna look,

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the leader was the boss and he, or
she told you what to, and you did it.

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And if you didn't, then there were
consequences. And I think, you know,

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in a lot of cases, hopefully it's become
more of a two-way thing. So, you know,

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the leader is not only talking,
but listening and, you know,

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involving and engaging the team
members and getting that feedback that

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ultimately is gonna make it a better
place. And it's become less of a, my way.

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I hope it's become less of a,

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my way or the highway sort of
situation because, you know,

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the saying that's the same, you know,
then or now I think is, you know,

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people join companies and they quit
bosses and they will quit bosses.

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We've seen this in the great resignation
here, you know, dating back to,

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I guess, you know, November we're really
the biggest numbers, but, you know,

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when they feel like they're not being
listened to when they feel like they're

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not being engaged and, you know,
in this whole remote work setting,

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that's become even a bigger
challenge because we,

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we lose is that face to face thing,

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we lose the nonverbals that we would
get if somebody's sitting across a desk

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from us and it just,

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it takes a little extra work and to
reach a little deeper into the empathy

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bucket, so to speak if you're a leader.

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And, you know, once a
leader adapts, right. And,

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you said it, empathy is something
that has always been important,

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but it's more of that adapting
and their style, their behaviors,

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everything you just mentioned.

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I think one of the most important traits
that we discussed previously that I

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would really like to hear your perspective
on a little bit deeper is the idea of

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gratitude. So from the
leader's perspective, again,

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it's more often, I believe historically,

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it's the employees that are grateful
and express gratitude for the

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opportunities that are given to them.
But from the leader's perspective,

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what does gratitude really look like?

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Yeah, my book, Leader by Accident,
I would say has three main themes.

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And one is about, you know,

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challenging yourself and getting out
of your comfort zone. Two is about the,

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the language that we use
as leaders and, you know,

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the impact that that can have
on organizational culture.

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And three is this sense of
gratitude that you bring up.

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And that was a recurring theme in
the messages I gave to the young men

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of our boy scout troop in my five years
as a scout master, because, you know,

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it's hard and we tend as a society
to default to the other way, right?

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If you scroll through your social media
feed or you look at anything political,

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right,

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it's this relentless stream of negativity
that just seems to keep getting worse

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and worse and worse. So I think, you know,

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even setting leadership aside just
as human beings is so important

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because it just,

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it just changes the way we go through
our days and it takes a little work.

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And now, you know, it's a,

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it's a quality that I think
is most valuable when,

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you know, you mentioned everybody
kind of buys into it, right? So in,

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in terms of gratitude,

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how do you get people to stop with
that negativity, take the step back.

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How do you cascade this thought
process or this feeling,

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this emotion down throughout
the entire organization?

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So it's much more of a positive
culture and workplace for everybody.

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I think being a leader in that sense
is a lot like being a parent in

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that we can,

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and we do say things and teach lessons
and tell people things and hope that

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the, you know, it will sink in
and all but much more than that.

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They're going to observe what we do and
how we comport ourselves and the way

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that we respond to things. And so if we
want to display a sense of gratitude,

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you know, if we want our employees
to display a sense of gratitude,

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we have to start by doing that ourselves.

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And a lot of that I think comes in the
sense in the way that we respond to

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things. I mean, how do we
respond when things go wrong?

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Are we the unflappable leader,
or do we fly into immediately,

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you know, end of the world
panic mode. And, you know,

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obviously the former is the preferred
choice. If you're leading a team.

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And now I, I kind of, you know,

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flip flopped some of the conversation
that we were gonna have here.

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But now that we understand how things
kind of get across the organization,

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we have that buy-in once there is this
positive culture and ideally the leader

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is setting the tone.

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What are the benefits of
a workplace that embraces

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gratitude? What are, what, what does
that look like from a team perspective?

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I think that if we're cultivating
a positive environment
and gratitude certainly

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is a big part of that, you know,

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and sort of what we've already talked
about a little bit in terms of, you know,

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we've adapted as leaders and we are
engaging our team members and we're being

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positive,

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and they know that a ton of bricks
isn't gonna come down on their head with

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every little mistake they made. In other
words, that they are trusted, right.

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Then what happens typically is
they start to do the things we

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say we want our employees to do, right.

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They start to think outside the box and
they start to, you know, quote unquote,

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act like owners of the company and think
about the bigger picture beyond their

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own little checklist of things they
do. And they stop running to you,

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the manager or the leader to
cross every T and dot every I,

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because you know, what they're doing is
covering their own behind. So, you know,

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so they won't get in trouble
for doing something wrong.

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I think just a whole world
of possibilities open up
when we empower our team and

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gratitude is a part of
that. And, you know, again,

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it partly is modeling that behavior.
And part of it, it's sort of, you know,

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having that discussion with them. I
mean, we've all had the employee or the,

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you know,

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Facebook friend or the LinkedIn connection
who just likes to complain about

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everything all the time.
I have one, you know,

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every time he goes to a Starbucks,

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he feels compelled to do a post about
how slow they were or how terrible the

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employees, whether something
like that. And, you know,

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if you feed yourself that string of
negativity, it's just self perpetuating.

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And especially if you're a leader,

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I think you have to be
especially careful about that.

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That's a great point. And you
know, earlier in the conversation,

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you mentioned the different
components of your book,

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and we're really focusing in on,

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on that last piece that you
mentioned here in gratitude,

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but I do want to get your perspective,

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and hear your thoughts on some of the
other pieces of the book before we

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move forward.

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Would you mind just sharing the title of
the book and a little bit about it with

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our listeners? So they have an idea of
what it is that we're talking about here.

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Sure. Thank you. The book is called
Leader by Accident: Lessons in Leadership,

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Loss, and Life that was published in
October by Morgan James Publishing,

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and essentially the two
parts of the story or the

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Genesis of the book, I guess,

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I very suddenly became scout master of
our son's boy scout troop some years ago

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when the current scout master and his
entire family were murdered by their

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oldest son, which was every
bit as horrible as it sounds.

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And it was just something that we didn't
know if the troop would be able to

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recover from. And in that
moment of uncertainty,

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they turned to me who had been a boy
scout for all of about two weeks,

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who really had no outdoor skills to
speak of any scouting experience.

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Didn't have a position in the troop and
also part one of the book is sort of

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that big step outta my comfort zone
into what is in the best of times,

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a pretty demanding volunteer job. And
clearly this was not the best of times,

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probably the bigger point though,

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is that how those experiences over my
five years as scout master really fueled

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the second step outta my comfort
zone into entrepreneurship.

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I'm a marketing consultant now and
have been for not quite a decade,

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pretty close, but you know,

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something I never would have done had
I not challenged myself with that first

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step into the scout master role and
some of the leadership challenges that,

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that entailed and some of the honestly
physical challenges that entailed and

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some of our, you know, high adventure
camping trips and things like that.

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Thank you for sharing
that story. And, you know,

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just the way you presented the
sequence of events, essentially,

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and what that means. You know, it,

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it just goes to show the value of
leadership and having those skills, those,

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that innate ability to respond and adapt,

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in all different circumstances as we
were talking about earlier. But I,

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you know, I do wanna wrap
up this conversation and get
into a little bit more of

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the language that we use as leaders
that you were just, you know,

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getting to it in terms of
where it lays in the book,

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the language we use as leaders,

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how is that different than maybe the
language that we use in our, you know,

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regular workplace. And if
we are aspiring leaders,

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what is it about the language that we
use that we should work on in order to be

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more respected and, and understood
as we advance through our careers?

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The first thing I would say, and I say
this, whenever I talk about this in a,

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you know, a keynote setting is
when we is this word leader,

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we don't necessarily mean the boss, right?

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And I don't care if you're running
an organization with 200 people,

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or if you're the new salesperson
who started last week,

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somebody somewhere in your life right
now is looking to you for leadership,

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whether it's your child, your aging
parent, your spouse, or significant other,

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you know, we're all,
maybe not all the time,

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but we're all leaders
at moments in our lives.

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And the part about the language
really involves a few stories.

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And I'll tell the shortest version
of the, the shortest one here,

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just to sort of give you an idea,

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but one of my Scouts as
a junior in high school,

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we were talking and I was asking him
if he started to think about college

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majors, and we talked a little bit
about that, and he said, Mr. Rafferty,

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what do you think I should do?
And I said, well, I don't know,

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what do you like to
do? What interests you?

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And we talked a little more and I
promptly forgot the conversation had ever

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happened, cuz it was just, you know,

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small talk a year and a half later
when reached the rank of Eagle scout,

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he sent me a very nice handwritten
thank you note. And in that note,

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he recalled that conversation
that I had forgotten.

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And he said that was the first time in
his life that anyone had ever asked him

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what he wanted to do with
his own life. He was 15,

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maybe not quite 16
years old at that point.

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And that was a real eyeopener for me.
And sort of a little lesson in that,

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especially when we're in a situation
when someone is looking to us for

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leadership, for guidance, you know,
what we think is a throwaway comment,

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small talk, you know, a joke,

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whatever can be interpreted
in very different ways.

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And sometimes as in this
case, that was a good thing.

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But other times it cannot be. And I think
especially in our current, you know,

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with remote work and just
technology in general,

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so much of our communication
happens by typing, right?

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And it's very easy for the intent of
what we're trying to communicate to get

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lost. Like somebody may understand
what we want done, but our tone,

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our intent gets lost in the shuffle.

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And it's very easy to wind up with team
members who have their noses at a joint.

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And when that happens,
you're the last one to know.

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Again, a great point
and I completely agree.

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It makes things a little bit
more challenging for sure.

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And yet there is just so much
opportunity to develop these

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skills and be aware of
your surroundings and the

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tone that you could be portraying,
whether it's your intent or not.

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So the language that we use is certainly
something that I think all of our

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listeners should consider. As you said,

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you never know who's looking to
you for a piece of leadership.

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So and now just as my last question
to wrap up our conversation,

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thank you for everything
you've shared so far.

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I'm just curious if you can give us
a little bit of insight into how you

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anticipate the role of a leader,

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whoever that may be evolving
even more in the future.

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What are some of the other things,
characteristics, traits, knowledge,

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or experiences that they should possess
as our business environment continues to

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progress with this hybrid workplace
now and everything else that we have to

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consider, who is the leader of
the future, in your opinion.

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When I look back on those experiences
with the scout troop and by the way,

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the scout troop not only survived,
but thrived, not thanks to me,

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but thanks to a really
good team of leaders.

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We had other people in place to handle
sort of the scout skills stuff and all

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that. But

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I think the thing that really made
it work, my piece of it anyway,

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probably two things.

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And one was that I was not afraid
to admit what, I didn't know.

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The Scouts knew that I was inexperienced
at a lot of things and that a lot of

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times when they were doing something for
the first time out on a camping trip,

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so was I, and that's gave
me a bit more empathy,

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empathy maybe than a typical leader
in, in that situation. So, you know,

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number one for me would be,

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don't be afraid to admit what you
don't know and to ask for help,

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even from the people you're
leading. And number two,

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I think one of the other
things we obviously had a
great deal of healing to do

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as a troop.

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And I made it a point to
really try to get to know

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the young men of the troop as
well as I could and understood,

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understand what they did when they
were not being boy Scouts. You know,

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I knew what sports they played or what
instrument they played or how they spent

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their, you know, what their hobbies
were and that kind of thing.

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And we celebrated their achievements
outside of scouting as a group, you know,

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and I think that's where we're going
in business leadership. And, you know,

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in some cases we're already
there, but especially again,

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in this remote work environment where
now we've gotta account for the fact that

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we are trying to homeschool
our kids, you know,

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that we're maybe ready to
come back to the office now,

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but we're not sure if we can afford
the gas at the moment, you know,

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that kind of thing, that,

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that sort of understanding the whole
picture of who your team member is and

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being responsive to it and
being empathetic to it,

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I think really is the future
and in some ways the present of

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leadership.

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This has been Count Me In, IMA's podcast,

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providing you with the latest
perspectives of thought leaders from the

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accounting and finance profession.
If you like what you heard,

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and you'd like to be counted in for
more relevant accounting and finance

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education, visit IMA's
website at www.imanet.org.