A homeowner looks you in the eye and asks,
“What makes your roofing company different?”
What do you say?
Maybe you’re licensed, insured, family-owned, and committed to educating the homeowner.
Those are all good things.
But here’s the problem…
Every other roofer is saying them too.
Jon Abernathy and I asked roofers this question in a live event, and we proved this point.
When homeowners can’t see a meaningful difference between you and the other contractors at their kitchen table, they fall back on the one thing they can compare:
Price.
The good news? You don’t need a clever sales pitch or some revolutionary new service.
You just need to genuinely communicate what makes your company different so the homeowner feels it.
Watch this video from the live event to learn:
-Why the answers most roofers give actually make them sound like everyone else
-What homeowners are really trying to learn when they ask, “What makes you different?”
-How your reason for doing this work can become an advantage your competitors can’t copy
Before your next appointment, make sure you know how you’ll answer this question.
Because if the homeowner can’t see the difference, price will make the decision for them.
P.S. If you’re ready to build a stronger roofing business alongside contractors who want to grow the right way, I’d love to invite you into the Roofing STRONG Alliance™. Learn more or apply to join. I know times are tough, so as a reminder, Membership is included at no additional cost for The TAMKO Edge® Certified Contractors:
https://rsa.pro/=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA):
https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.
FREE Starter Membership (RSA):
https://rsa.pro/freePODCAST
Apple Podcasts:
https://apple.co/3fSQievSpotify:
https://bit.ly/3eMAqJeFOLLOW
FacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's and Jon’s long tenure and personal experiences in the roofing industry before coming to TAMKO. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits.
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.