Paris Talks Marketing

Consumers are settling into a new purchase behavior which led marketers to reassess strategies that have worked in the past.

Join our conversation with Pranjalee Lahri, AVP Marketing at UpsideLMS on marketing in the post-Covid era.

More in this episode:

•Marketers with budget cuts and low resources are shifting strategies to meet marketing objectives. Focusing on organic channels that work the best such as SEO and content.
•With more focus on organic growth taking a deep dive into analytics is a need in order to understand your buyer's behavior.
•Companies adapt to the self-served culture through product-led growth by giving consumers a chance to test out the product and get the value first.
•Maximize results by using different channels in conjunction with each other.
•How UpsideLMS has scaled by creating different content formats, and distributing through channels while staying aligned with their ideal customer profile.

Tune in and enjoy!

Show Notes

Consumers are settling into a new purchase behavior which led marketers to reassess strategies that have worked in the past. Join our conversation with Pranjalee Lahri, AVP Marketing at UpsideLMS on marketing in the post-Covid era. More in this episode: •Marketers with budget cuts and low resources are shifting strategies to meet marketing objectives. Focusing on organic channels that work the best such as SEO and content. •With more focus on organic growth taking a deep dive into analytics is a need in order to understand your buyer's behavior. •Companies adapt to the self-served culture through product-led growth by giving consumers a chance to test out the product and get the value first. •Maximize results by using different channels in conjunction with each other. •How UpsideLMS has scaled by creating different content formats, and distributing through channels while staying aligned with their ideal customer profile. Tune in and enjoy!

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.