Paris Talks Marketing

Consumers are settling into a new purchase behavior which led marketers to reassess strategies that have worked in the past.

Join our conversation with Pranjalee Lahri, AVP Marketing at UpsideLMS on marketing in the post-Covid era.

More in this episode:

•Marketers with budget cuts and low resources are shifting strategies to meet marketing objectives. Focusing on organic channels that work the best such as SEO and content.
•With more focus on organic growth taking a deep dive into analytics is a need in order to understand your buyer's behavior.
•Companies adapt to the self-served culture through product-led growth by giving consumers a chance to test out the product and get the value first.
•Maximize results by using different channels in conjunction with each other.
•How UpsideLMS has scaled by creating different content formats, and distributing through channels while staying aligned with their ideal customer profile.

Tune in and enjoy!

Show Notes

Consumers are settling into a new purchase behavior which led marketers to reassess strategies that have worked in the past. Join our conversation with Pranjalee Lahri, AVP Marketing at UpsideLMS on marketing in the post-Covid era. More in this episode: •Marketers with budget cuts and low resources are shifting strategies to meet marketing objectives. Focusing on organic channels that work the best such as SEO and content. •With more focus on organic growth taking a deep dive into analytics is a need in order to understand your buyer's behavior. •Companies adapt to the self-served culture through product-led growth by giving consumers a chance to test out the product and get the value first. •Maximize results by using different channels in conjunction with each other. •How UpsideLMS has scaled by creating different content formats, and distributing through channels while staying aligned with their ideal customer profile. Tune in and enjoy!

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!