CreativeOps Podcast

Episode Highlights

Jeremy's Definition of Creative Ops (2:00)
  • Mix of people, process and technology to bring brand stories to life
  • "Breathing oxygen" into historically fractured creative processes
The evolving relationship between scale and storytelling (12:00)
  • Overcoming the tension between creativity and operational efficiency
  • Using AI to break free from templatized approaches to scaling creative
  • Creating capacity for more blank slate "storytelling" briefs
Fostering empathy across marketing and creative teams (22:30)
  • The importance of human communication and ceremonies around briefs
  • Infusing creative ops with data and insights to align on objectives
  • Jeremy's vision for cross-functional "pod" team models
How AI can augment creative roles and workflows (41:00)
  • Outsourcing rote "thunking" tasks to AI to focus on higher value work
  • Using AI as a "data scientist in a box" thinking partner
  • Training AI to understand brand governance as creative scales
Blending roles, blurring organizational boundaries (53:00)
  • Bringing creatives closer to the "point of distribution" and performance data
  • Will functions like marketing ops and creative ops converge?
  • Getting comfortable with iterating as the future is still highly uncertain
Paying attention now to stay ahead of the curve (1:08:00)
  • Why every team should operate like an "AI R&D lab"
  • Overcoming the paralysis of perfection and the "blank screen" intimidation
  • Practical first AI experiments for creative ops leaders and their teams
Who should creative ops hear from next? (1:12:30)
  • Jeremy wants to hear from marketing and creative leaders on what makes a great creative ops partner
  • Understanding our strengths/weaknesses from those partnering perspectives

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What is CreativeOps Podcast?

Dive into the every changing world of creative operations with Nish Patel, a respected figure in the industry since 2014.

Every week, immerse yourself in enlightening discussions with creative operations leaders as they share stories of challenges, solutions, and insights on both prevailing and emerging topics.

Central to these conversations are the foundational pillars of Creative Ops: People, Process, and Tech. And with the dawn of AI set to bring sweeping changes, the podcast consistently highlights how artificial intelligence is redefining yesterday's challenges and unveiling new opportunities.

Whether you're tuning in for an insightful interview with an industry expert or Nish's fresh perspective on key issues, the CreativeOps Podcast is the essential water cooler for the creative ops community. Listen in to glean wisdom from both successes and setbacks, equipping yourself with invaluable insights to navigate the dynamic world of creative operations.

Newly relaunched and more relevant than ever, the CreativeOps Podcast stands as your comprehensive guide to the ever-evolving landscape of creative operations.