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Dr. Bronner's Magic Soaps, which bills itself as the top-selling natural soapmaker in North America, wasn't founded to sell soap. The company was started to promote a religious philosophy developed by Emanuel Bronner, a third-generation German Jewish soapmaker, who printed his message on the labels of his potent peppermint liquid soap. Successive generations of the Bronner family have used the label's message of a united humanity to guide the company, which spends much of its profits on charitable causes and is outspoken on issues like wage equality and fair trade. Today, even as the idea of a united humanity seems more distant than ever, Dr. Bronner's continues to spread its soap and message worldwide.
Dr. Bronner's Magic Soaps, which bills itself as the top-selling natural soapmaker in North America, wasn't founded to sell soap. The company was started to promote a religious philosophy developed by Emanuel Bronner, a third-generation German Jewish soapmaker, who printed his message on the labels of his potent peppermint liquid soap. Successive generations of the Bronner family have used the label's message of a united humanity to guide the company, which spends much of its profits on charitable causes and is outspoken on issues like wage equality and fair trade. Today, even as the idea of a united humanity seems more distant than ever, Dr. Bronner's continues to spread its soap and message worldwide.
A podcast by 37signals about the better way to work and run your business. Hosted by Kimberly Rhodes, the Rework podcast features the co-founders of 37signals (the makers of Basecamp and Hey), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship.