Brands That Podcast

Brian Mayfield is the Executive VP of Ramsey Media. His team is responsible for producing an entire network of podcasts, radio shows, and video clips, as well as marketing and growth.

Since the 90’s, Ramsey Media has been creating content to help its listeners get out of debt, grow their careers, and give generously. This content is the heart of what they do. At their core, they view themselves as educators. Their #1 focus is showing up on any platform where their audience is, and delivering education and information to them there.

And it’s worked. They have over 5 million podcast listeners, 9.5 million radio listeners, and millions of YouTube views and tens of thousands of followers on social.

In this episode, Brian shares about their relentless focus on educating listeners, building an audience, working with advertisers, how and why they started a network, and how they think about growth.

Show Notes

Brian Mayfield is the Executive VP of Ramsey Media. His team is responsible for producing an entire network of podcasts, radio shows, and video clips, as well as marketing and growth.

Since the 90’s, Ramsey Media has been creating content to help its listeners get out of debt, grow their careers, and give generously. This content is the heart of what they do. At their core, they view themselves as educators. Their #1 focus is showing up on any platform where their audience is, and delivering education and information to them there. 

And it’s worked. They have over 5 million podcast listeners, 9.5 million radio listeners, and millions of YouTube views and tens of thousands of followers on social.

In this episode, Brian shares about their relentless focus on educating listeners, building an audience, working with advertisers, how and why they started a network, and how they think about growth.

What is Brands That Podcast?

Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow.

If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon.

We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams).

Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.